VP, Client Strategy

Directive; Remote; GBP 100,000 - 150,000; Full time

Job summary

A leading B2B marketing agency in the UK seeks a Vice President, Client Strategy to drive client relations and manage a high-performing team. The role encompasses overseeing retention strategies and fostering executive partnerships to ensure business growth. Ideal candidates will have substantial experience in client leadership, particularly within performance marketing or B2B SaaS environments. Competitive salary and remote working options are offered.

Benefits

Competitive base salary and bonus structure

Medical, dental, and vision plans

Unlimited PTO plus paid holidays

401(k) with company match

Annual company retreat

Qualifications

• 10–15 years of experience in client leadership or account strategy roles.
• Proven success in leading multi-channel client teams.
• Background working with CMO, CRO, and VP-level clients.

Responsibilities

• Lead the Client Strategy Organization and oversee team growth.
• Serve as a strategic partner to C-suite clients.
• Develop and operationalize retention and growth strategies.
• Manage account economics and ensure profitability.

Skills

Client leadership

Strategic planning

Team management

P&L management

Cross-functional collaboration

Job description

Directive Consulting is the leading B2B performance marketing agency that delivers real revenue—not just leads.

We use Customer Generation (a marketing methodology developed by us) to cut through the noise. Forget MQLs—we’re here to drive pipeline, fuel SQLs, and scale brands that are serious about growth. From Paid Media and SEO to CRO, RevOps, and Go-To-Market Strategy, we build marketing engines that win in SaaS and across B2B industries.

We move fast. We think boldly. We are elite. We hire people who challenge the status quo and push campaigns past what’s expected - sparking demand for bold, innovative brands. If you live for performance, love solving hard problems, and want your work to actually mean something, you’ll fit right in.

But here’s the fun part—we don’t just deliver results; we’re shaping the future of marketing. Ready to build something that breaks the mold?

About The Role

The Vice President, Client Strategy is a senior agency leader responsible for the strategic, operational, and financial performance of Directive’s largest and most valuable client relationships.

This role leads the Client Strategy division, overseeing a team of Account Directors and Strategists who will manage $10M+ ARR across top-tier portfolios. You’ll serve as the executive sponsor for our highest-value clients, drive retention and expansion strategies, and ensure every partnership delivers measurable business outcomes.

As part of the leadership team, you’ll shape the agency’s client strategy vision — codifying best practices, standardizing frameworks, and ensuring Directive consistently exceeds client expectations through a unified, revenue-driven operating model.

What You’ll Do:

• Lead the Client Strategy Organization: Oversee a high-performing team of Account Directors and Strategists accountable for growth, retention, and client satisfaction across enterprise portfolios.
• Drive Executive-Level Relationships: Serve as the strategic partner and trusted advisor to C-suite clients, connecting marketing performance to business impact.
• Own Retention & Growth Strategy: Develop and operationalize NRR-based frameworks that balance retention, upsell, and cross-sell performance across all accounts.
• P&L Ownership: Manage account economics across the division, including forecasting accuracy, margin health, renewal negotiations, and profitability optimization.
• Cross-Functional Leadership: Partner with Channel VPs (Paid, SEO/Content, CRO, Performance Creative, and RevOps) to align priorities, execution, and client outcomes.
• Operational Excellence: Build repeatable processes for QBRs, forecasting, risk reviews, and expansion roadmaps that scale across all service lines.
• Team Development: Recruit, coach, and inspire senior client leaders to elevate their commercial and strategic acumen.
• Executive Reporting: Partner with Finance and Operations to forecast growth, report on NRR trends, and surface actionable insights for the leadership team.
• Strategic Enablement: Define the “Directive Way” for Client Strategy — codifying frameworks for retention, whitespace planning, and client experience excellence.

What You’ll Bring:

• 10–15 years of experience in client leadership or account strategy roles at performance marketing agencies or B2B SaaS-focused consultancies.
• Proven success leading multi-channel client teams, owning retention, expansion, and P&L across enterprise portfolios ($5M+).
• Demonstrated ability to design and operationalize client success frameworks (renewals, forecasting, NRR tracking).
• Background working with CMO, CRO, and VP-level clients in high-growth SaaS or technology environments.

Core Competencies

• Executive Leadership: Inspires trust, builds alignment, and communicates vision with clarity.
• Commercial Acumen: Expert in forecasting, pricing strategy, and profitability management.
• Strategic Operator: Translates business goals into actionable cross-channel strategies.
• Cross-Functional Collaboration: Works seamlessly with Paid, SEO, CRO, Creative, and RevOps leaders to deliver unified outcomes.
• Operational Rigor: Builds scalable processes, dashboards, and cadences that ensure consistency across accounts.
• People Development: Proven ability to build and mentor senior teams — fostering autonomy, accountability, and growth.

Cultural Fit & Traits

• Client-Obsessed: Prioritizes long‑term partnership value over transactional wins.
• Collaborative Leader: Balances authority with empathy and shared ownership.
• Strategically Curious: Constantly explores new ways to drive measurable growth for clients.
• Data-Driven Storyteller: Connects metrics to meaning — articulating business impact, not just channel performance.
• Resilient & Adaptable: Thrives in an environment of change, urgency, and accountability.
• Directive DNA: Operates with precision, passion, and a relentless drive for results.

Goals:

• Renewal Rate
• Customer Satisfaction (CSAT)
• Net Revenue Retention (NRR)

What We Offer:

• Compensation for this role includes a competitive base salary + bonus structure
• Medical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyle
  • Including a 100% employer-paid plan for you and a 50% employer contribution for your dependents (US, CAD, MX)
• Benefits to Support the Whole Person:
  • Mental - Access to certified therapists through Spring Health, membership to Headspace
  • Physical - Physical therapy through Omada, thousands of Aaptiv virtual workouts, complimentary One Medical membership for primary and virtual care
  • Time Off - Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1), Paid Parental Leave
  • Financial - Traditional and Roth 401(k) with a 3% company match
  • Bonus - Annual bonus based on tenure, which scales in total amount over time
  • Annual Company-wide Retreat

Work Environment Requirements

As a remote‑first company, you’ll have the ability to work from your home office. For some positions, as posted, we will accommodate global opportunities where we have established businesses, including Canada, Mexico, and the UK. For global locations, you must have established and current work authorization and permanently reside in that country.

This role has the opportunity to operate 100% virtually from your home office. We primarily collaborate with our colleagues through virtual meetings (Zoom), and Slack. In this role, you will be required to operate a laptop computer (PC or Mac available), computer software platforms, and other office productivity tools as necessary. Due to the nature of this role, you must be able to remain stationary for extended periods, must be able to observe and interpret written and/or verbal communication, must have reliable internet access, and a professional background.

To perform this job successfully, an individual must be able to perform each essential job duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions.

If you require reasonable accommodations in completing this application, interviewing, completing any pre‑employment testing, or otherwise participating in the employee selection process, direct your inquiries to [e-mail].

Additional Information

At Directive, one of our core values is People First. We’re committed to fostering a more diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.