Vice President of Growth Marketing

GRAITEC GmbH; United Kingdom; On-site; GBP 90,000 - 120,000; Full time

Job summary

A leading global software company in the United Kingdom is seeking a Vice President of Global Growth Marketing to drive their marketing strategies and grow their international presence. The role requires over 10 years of growth marketing experience, with at least 5 years in a leadership position, preferably in the SaaS industry. You will be responsible for developing innovative marketing programs, overseeing demand generation initiatives, and building a high-performing team to achieve measurable revenue growth. Competitive compensation and benefits are offered.

Benefits

Competitive salary

Flexible work environment

Career development opportunities

Qualifications

• 10+ years of progressive experience in growth marketing, with at least 5 years in a senior leadership role.
• Proven track record of leading and scaling global marketing teams across multiple regions.
• Experience in SaaS or software industry, with deep understanding of subscription-based business models.

Responsibilities

• Lead the development and execution of global marketing strategies.
• Identify and prioritize high-growth markets and segments.
• Oversee integrated marketing campaigns across multiple channels.

Skills

Growth marketing experience

Leadership

Digital marketing expertise

Data-driven decision making

Strong communication skills

Education

Bachelor's degree in Marketing or related field

Tools

HubSpot

Salesforce

Job description

About Graitec Group

Founded in 1986, Graitec is a global leading Building Information Modeling (BIM) provider helping its architectural, engineering, construction and manufacturing customers to CREATE, SIMULATE, FABRICATE and MANAGE all the data of their projects.

The company is driving growth through 3 highly complementary activities:

• Value Added Reseller: Autodesk, Bluebeam and other third‑party software solutions
• Software developer: A suite of products complementary to Autodesk solutions for the construction industry
• Services: Graitec provides training, consulting and support on top of the products with a consistent focus on customer satisfaction.

Experts & Talents from all over the world.

Our team is made up of more than 700 outstanding talents, distributed across 13 different countries, enabling us to meet our customer needs around the globe.

The team is known for its accountability, agility and customer centricity as well as indeed for its ambition for both business growth and for sure impactful innovations with more than 25% of our teams in Research & Development.

Strengthening our international leadership position.

We are honored to serve more than 100,000 customers worldwide to achieve more thanks to our technologies and to rank in Top 5 largest Autodesk Partner worldwide.

Our ambition is to double our business in the coming few years as we just did in the last 4 years thanks to both organic growth & acquisition. This is why we are investing heavily on our upcoming transformation & reinforcing our ongoing teams globally.

About the Team Hiring

As Graitec continues to transform, structure, and scale globally, we are seeking a highly skilled and experienced leader to accelerate the growth of our Graitec Software business worldwide. This position will play a pivotal role in shaping and executing our global growth marketing strategy, driving the strategic direction of Graitec’s IP software solutions and associated services across all regions.

The Vice President of Global Growth Marketing will be responsible for building and leading a high‑performing international team, developing innovative marketing programs, and ensuring consistent brand positioning and demand generation across diverse markets.

This influential leadership role requires a deep understanding of software growth principles, exceptional communication and interpersonal skills, and a proven track record of delivering outstanding results on a global scale.

Overview

The Vice President of Global Growth Marketing will lead the development and execution of marketing strategies that drive customer acquisition, engagement, and retention across all international markets. This role requires a visionary leader with a proven track record of scaling growth in SaaS environments, leveraging data‑driven insights, digital channels, and product‑led strategies to accelerate global revenue.

Global Growth Strategy

• Develop and execute a comprehensive growth marketing strategy aligned with Graitec’s global business objectives and revenue targets.
• Identify and prioritize high‑growth markets and segments, ensuring strategies are tailored to regional needs while maintaining global consistency.
• Drive strategic initiatives that position Graitec as a leader in the AEC software industry worldwide.
• Collaborate with executive leadership to define long‑term growth goals and translate them into actionable marketing plans.
• Working closely with strategic partners to align joint growth strategies and investment.

International Demand Generation

• Design and oversee integrated marketing campaigns across multiple channels (paid media, SEO, content, email, social, events) to generate qualified leads globally.
• Implement account‑based marketing (ABM) strategies for enterprise‑level customers.
• Ensure campaigns are localized for language, culture, and compliance in each region.
• Continuously optimize lead generation and conversion rates through data‑driven insights and testing.

Solution‑Led Growth

• Partner with Product, Product Marketing and go‑to‑market teams to create engagements that drive adoption, upsell, and retention.
• Work closely with the Software Solution Team to execute onboarding and engagement programs that enhance customer satisfaction and lifetime value.
• Leverage product usage data to identify growth opportunities and inform marketing strategies.

Sales Development Representative (SDR) Practice

• Oversee the global SDR organization responsible for qualifying inbound and outbound leads and driving Sales Qualified Leads (SQLs).
• Define SDR strategy, processes, and KPIs to ensure alignment with marketing and sales objectives.
• Implement best practices for lead handoff, pipeline acceleration, and conversion optimization.

Data & Analytics

• Define and own global marketing KPIs, including CAC, LTV, churn, pipeline contribution, conversion rates and Annual Contract Value & Total Contract Value developed via all marketing programs to establish clear ROI.
• Establish robust reporting frameworks to track performance across regions and channels.
• Use advanced analytics and BI tools to forecast growth, measure ROI, and inform strategic decisions.
• Drive a culture of data‑driven experimentation and continuous improvement.

Leadership & Coaching

• Build and lead a high‑performing international growth marketing team, ensuring alignment with global objectives.
• Recruit, mentor, and develop talent across multiple regions to foster innovation and accountability.
• Promote collaboration between regional teams and global headquarters to ensure seamless execution.
• Champion diversity and inclusion within the marketing organization.

Budget & Resource Management

• Manage global marketing budgets, ensuring efficient allocation of resources to maximize impact.
• Negotiate with vendors and partners to optimize spending and secure best‑in‑class solutions.
• Monitor financial performance and adjust strategies to maintain profitability and scalability.

Key Success Outcomes

• Achieving measurable contribution to global pipeline and revenue growth through marketing‑driven initiatives.
• Deliver a consistent flow of Sales Qualified Leads (SQLs) via the SDR practice and demand generation programs.
• Improve CAC‑to‑LTV ratio and accelerate time‑to‑revenue across all regions.
• Establish a scalable global growth marketing framework, including processes, tools, and reporting systems.
• Implement marketing automation and analytics platforms that provide real‑time visibility into performance.
• Ensure regional teams are aligned with global strategy while maintaining local market relevance.
• Build a high‑performing global growth marketing team.
• Foster a culture of innovation, accountability, and collaboration across regions.
• Establish robust analytics and reporting frameworks to measure marketing ROI.
• Use insights to continuously optimize campaigns, funnels, and customer journeys.
• Deliver quarterly and annual performance reports to executive leadership.

Responsibilities

• 10+ years of progressive experience in growth marketing, with at least 5 years in a senior leadership role.
• Proven track record of leading and scaling global marketing teams across multiple regions.
• Experience in SaaS or software industry, with deep understanding of subscription‑based and consumption‑based business models.
• Demonstrated success in developing and executing global growth strategies that drive measurable revenue impact.
• Expertise in demand generation, digital marketing, and lifecycle marketing across diverse channels.
• Strong background in data‑driven decision making, including analytics, forecasting, and ROI optimization.
• Hands‑on experience with marketing automation platforms (e.g., HubSpot, Marketo) and CRM systems (e.g., Salesforce).
• Familiarity with product‑led growth strategies and customer engagement programs.
• Proven ability to build and manage SDR organizations, driving SQL generation and pipeline acceleration.
• Experience in budget management and resource allocation for global marketing operations.
• Strong cross‑functional collaboration skills, working closely with Sales, Product, and Customer Success teams.
• Exceptional leadership, communication, and stakeholder management capabilities in a global context.

Qualifications

• Full business fluency in spoken & written, awesome if the candidate is bilingual.
• Generalist knowledge of running annual people processes; performance, talent, reward & headcount planning partnering with specialist people teams.
• Proactive and able to connect the dots on occurring issues and accordingly able to come up with relevant solutions.
• Successful track record of managing, leading, and developing people; able to enhance the competency and skill base of the sales organization while simultaneously developing more coherent communications across the company.
• Demonstrated leadership in a cross functional environment with the ability to lead, influence and shape opinion amongst a peer group of senior managers.
• Professional attitude, fun loving and enjoys working with a diverse group of people.
• Self‑starter with strong customer service orientation.
• Strong analytical and problem‑solving skills to adapt to market changes.
• Highly structured with strong attention to detail while coming up with pragmatic solutions.
• Strong negotiation skills, communication, and interpersonal skills.
• Ability to absorb, analyze and process large quantities of disparate information and synthesize quickly with attention to detail.
• Experience with CRM platforms and sales tools (e.g., Salesforce, HubSpot).

Interview Process

• Introduction & get to know discussion with Fiona, Talent Acquisition Partner.
• Interview with hiring manager.
• Interview with peer of hiring manager or stakeholder.
• Final interview.