User Acquisition Manager / Growth Lead в кльовий продукт

Madfish; United Kingdom; Remote; GBP 45,000 - 65,000; Full time

Job summary

A dynamic tech company in the UK is seeking a User Acquisition Manager to build and scale their acquisition strategy for a new consumer AI product. The ideal candidate will have over 3 years of experience in performance marketing, strong analytical skills, and the ability to run campaigns across major platforms like Meta and Google. This fully remote role offers a flexible schedule and a unique opportunity to make an impact in a growing industry.

Benefits

18 paid vacation days

8 no-paperwork sick days

Flexible schedule

Qualifications

• 3+ years in user acquisition or performance marketing for consumer apps.
• Experience running campaigns across major ad platforms.
• Ability to work independently and generate hypotheses quickly.

Responsibilities

• Launch and scale user acquisition campaigns across multiple channels.
• Conduct experimentation to identify scalable growth loops.
• Build dashboards and run cohort analysis for tracking metrics.

Skills

Hands-on experience with Meta Ads

Proven track record in performance marketing

Strong analytical skills

Experience with MMPs

Excellent communication skills in English

Tools

Google Ads

TikTok Ads

Apple Search Ads

Job description

Overview

CEO about the role: We’re looking for a User Acquisition Manager / Growth Lead who will own paid acquisition from scratch. You’ll be the person who sets up, runs, and scales campaigns across major channels, tests creatives, manages budgets, and builds the performance marketing engine for our consumer AI product. This is a hands-on role: you’ll launch experiments, analyze results, and double down on what works — without waiting for big teams or agencies.

Key Responsibilities

• Launch and scale campaigns – set up and manage paid UA across Meta, Google, TikTok, and other channels.
• Experimentation – test different targeting, bidding models, creatives, and funnels to find scalable growth loops.
• Analytics – build dashboards, run cohort analysis, and track LTV, CAC, ROAS, and retention across channels.
• Creatives – generate hypotheses, brief designers, and run A/B tests for ad creatives, copy, and landing pages.
• Budget ownership – allocate and optimize spend efficiently, focusing on ROI-positive growth.
• Market research – analyze competitors, benchmarks, and trends to identify new opportunities.
• Attribution & tracking – set up MMPs (Appsflyer/Adjust) or analytics stack to ensure accurate tracking and reporting.
• Cross-functional collaboration – work with product and engineering to optimize onboarding, funnels, and monetization.
• Reporting – deliver clear reports and recommendations to the leadership team.

Required Skills & Experience

• 3+ years of experience in user acquisition/performance marketing for consumer apps, SaaS, or mobile products.
• Hands-on experience running campaigns across Meta Ads, Google Ads, TikTok, Apple Search Ads.
• Proven track record of scaling spend while maintaining positive ROI.
• Strong analytical skills; comfort working with data, pivot tables, dashboards, BI tools.
• Experience with MMPs (Adjust, Appsflyer) and attribution models.
• Deep understanding of UA metrics (CAC, LTV, ROAS, ARPU, retention).
• Ability to work independently, generate hypotheses, and validate them fast.
• Growth mindset: thrives on testing, iterating, and finding new levers for scale.
• Excellent written and verbal communication skills in English.

The Team

• CEO
• Product Owner
• Backend
• Front-end
• AI Engineer
• ML/Data Scientist
• 2x Designers
• 2x iOS Devs

What We Offer

• Unique opportunity to build the user acquisition machine for a new consumer AI product from scratch.
• Flexible schedule and fully remote work from anywhere with reliable overlap to CET.
• 18 paid vacation days, 8 no-paperwork sick days, and 11 public holidays per year.
• Minimal bureaucracy, no micromanagement, and swift decision-making.
• Direct influence on strategy and the ability to see your experiments ship fast.
• A team of product-obsessed people who value experimentation and knowledge-sharing.

Чекніть вимоги і якщо це все про вас – буду радий познайомитись та розповісти більше.