User Acquisition Lead

Picklebet; Remote; GBP 70,000 - 90,000; Full time

Job summary

A next-generation betting operator is looking for a User Acquisition Lead to drive their growth strategy in North America. This role is centered around managing a dedicated acquisition budget, executing 'Grey Market' media buys, and building a robust partner network. Ideal candidates will have over 6 years of experience in high-growth markets such as iGaming or Crypto. Successful applicants will enjoy significant autonomy, competitive salary, and the opportunity to shape the market entry strategy from the ground up.

Benefits

Competitive Senior Salary

High level of autonomy

Direct impact with senior leadership

Qualifications

• 6+ years of high-growth user acquisition experience in unregulated markets.
• Expertise in programmatic media buying and tracking.
• Proven track record of commercial deal structuring.

Responsibilities

• Design the acquisition roadmap and manage the acquisition budget.
• Execute direct media buys and manage bid strategies.
• Build relationships with Casino Streamers and community leaders.
• Provide feedback to product regarding localized offers.
• Recruit and hire a direct report to support the strategy.

Skills

High-Growth UA experience in iGaming, Crypto, or Fintech

Media buying on DSPs and Ad Networks

Commercial negotiation skills

Data analysis and tracking

Flexibility in remote collaboration

Tools

Snowflake

Braze

Mixpanel

Job description

We are Picklebet, a next-generation betting operator with proprietary sports technology and a modern data stack. As we execute a strategic expansion into Canada (Non-Ontario) under an Isle of Man license, we need a User Acquisition Lead to spearhead the growth strategy across our iGaming and Sportsbook verticals.

Reporting directly to the Head of User Acquisition, you will be the driving force behind our entry into the region. This is a high-autonomy role focused entirely on scaling First Time Depositors (FTDs). You will architect the go-to-market strategy, own the acquisition budget for both verticals, and have the mandate to hire your own support team within the first 6 months.

Mandate: "Efficiency Unlocks Scale"

• Phase 1: Manage a focused launch budget to test channels and prove Unit Economics.
• Phase 2: Once the Payback Period (< 6 months) is proven, the budget is uncapped. We back strategies that work.

What You Will Do

• Strategic Planning: Design the acquisition roadmap and own the Acquisition Budget. You rigorously monitor Payback Periods to determine when to cut low-quality sources and when to scale.
• "Grey Market" Media Buying: Identify and execute direct media buys on DSPs, Ad Networks, and Streaming sites (TrafficStars, ExoClick, etc.). You manage bid strategies and creative testing to find underpriced attention.
• Build the Partner Network: Build a roster of Casino Streamers (Kick, YouTube, Instagram) and "Community Leaders" (Discord, Telegram). Negotiate complex deals (Hybrid, RevShare, MG) that protect our downside.
• Feedback Loop to Product: Act as the "Voice of Canada" for acquisition. Analyze the funnel and advise Product on payment friction and localized offers to improve conversion.
• Build Your Team: Within your first 6 months, you will recruit and hire a direct report (e.g., Influencer Manager or Media Buyer) to support your strategy.

Who You Are

• The "Grey Market" Navigator: 6+ years of High-Growth UA experience in iGaming, Crypto, or Fintech (Unregulated markets).
• Programmatic Expert: Comfortable buying media on DSPs and Ad Networks. You understand S2S tracking and attribution.
• Commercial Negotiator: Proven track record of structuring deals that align partner incentives with ROI.
• Data Hawk: You know how to spot "Arbitrage" and "Incentivized" traffic patterns early.
• Global & Flexible: Comfortable working remotely and collaborating with Australian HQ.

The Tech Stack

• Sports: Proprietary, in-house built sportsbook code.
• Data: Snowflake, Braze, Mixpanel & more.

The Package

• Competitive Senior Salary: Commensurate with experience.
• Autonomy: Build a region from scratch, hire your team, and run your own budget.
• Impact: Work directly with Senior Leadership—no red tape, just execution.

To Apply

Please submit your CV and a brief cover note detailing your experience with "Grey Market" acquisition channels.