Used Car Area Manager - Passenger Cars

Dekra Automotive Ltd; Birmingham; Hybrid; GBP 45,000 - 50,000; Full time

Job summary

A leading automotive company in the UK seeks a Used Car Area Manager to enhance sales and profitability across several regions. This field-based role involves engaging with retailer teams, analyzing performance, and ensuring compliance with standards. The ideal candidate has strong experience in automotive retail and excellent coaching and analytical skills. Competitive salary and benefits are offered.

Benefits

Competitive salary

Benefits package

Career development opportunities

Qualifications

• Significant experience in automotive retail or manufacturer field operations.
• Proven ability to engage and influence diverse stakeholders.
• Strong understanding of used car processes.

Responsibilities

• Develop and improve sales performance of retailer used car departments.
• Provide expert guidance and analysis to enhance performance.
• Ensure compliance with Approved Used standards.

Skills

Engagement and influence

Data analysis

Communication

Coaching

Job description

Overview

Used Car Area Manager Passenger Cars

Location: Field-based (covering UK retailer network in and around Midlands, Yorkshire & Wales)
Contract: Full-time, Permanent
Salary: £45-50K DOE + 20% Bonus + Company Car

About the Role

We re looking for an experienced and commercially driven Used Car Area Manager (UCAM) to join our team! In this pivotal field-based role, you ll be responsible for developing and improving the sales performance and profitability of Volkswagen Passenger Cars retailers.

Working closely with retailer management teams and brand field colleagues, you ll provide expert guidance, coaching, and analysis to improve the professionalism, performance, and customer experience of retailer used car departments. You ll ensure retailers are aligned with the short, medium, and long-term objectives of the brand while driving sustainable growth and compliance with Approved Used standards.

Key Responsibilities

• Build strong relationships with retailers and brand colleagues to deliver sales and profitability objectives.
• Diagnose performance issues using KPIs and balanced scorecards, creating SMART action plans to drive improvement.
• Focus on key operational areas including stock profile, preparation, presentation, sales processes, and team capability.
• Ensure a high-quality customer experience for used car buyers in line with brand standards.
• Conduct structured financial reviews with stakeholders, identifying risks and opportunities for both retailer and brand.
• Ensure retailers comply with Approved Used Dealer Agreement standards, supporting them through audits and remedial actions.
• Collaborate cross-functionally with ASM, VWFS BDM, and other peers to deliver a cohesive, effective field strategy.
• Provide professional reports, insight, and coaching that lead to measurable improvements in retailer performance.

About You

This role would suit a commercially minded professional with significant experience in automotive retail or manufacturer field operations.

You will bring:

• Proven ability to engage, influence, and coach a diverse range of stakeholders.
• Strong understanding of core used car processes and retailer operations.
• Commercial and financial acumen with the ability to analyse data and drive profitability.
• Experience of retailer used car marketing strategies and digital presentation best practice.
• Excellent communication, organisation, and reporting skills.
• Confidence in challenging, supporting, and motivating retailer teams.

Desirable

• Knowledge of local and national market opportunities for used car growth.
• Relevant professional qualifications or accreditations.

Why Join Us

At DEKRA Automotive, we partner with leading brands to deliver measurable improvements in retail performance. You ll join a supportive and professional team where your expertise makes a real difference to both retailers and the brand.

We offer a competitive salary, benefits package, and opportunities for personal and career development in line with your skills and ambition.

How to Apply

If you are ready to take on a challenging and rewarding role driving the performance of retailer used car operations, we d love to hear from you. Apply today with your CV and covering letter.

No agencies please.