UK Sales Manager - Installation & Distribution

Haier; Warrington; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A leading energy technology company is seeking a UK Sales Manager to enhance its footprint in the solar and energy storage market. The role involves developing sales channels and managing relationships with installation partners and distributors to drive growth of photovoltaic and battery energy solutions. The ideal candidate will have a relevant degree and a strong background in B2B technical sales, with excellent negotiation and communication skills. This role offers career development in a dynamic, innovation-driven environment.

Benefits

Permanent role in a growing company

Career development opportunities

Supportive work environment

Qualifications

• Minimum 3 years of experience in B2B technical sales within PV or renewable energy.
• Proven track record in managing installer and distributor relationships.
• Strong understanding of commercial PV systems and storage integration.

Responsibilities

• Build and manage relationships with installation partners and distributors.
• Drive sales growth of PV and BESS products through installer networks.
• Develop regional sales strategies aligned with European objectives.
• Provide guidance to ensure optimal system design and customer satisfaction.
• Support distribution partners with training and marketing initiatives.
• Monitor market trends and competitor activity to identify new opportunities.
• Represent Haier Energy at regional events and trade fairs.

Skills

Excellent communication

Negotiation skills

Partner management

Proactive

Results-driven

Education

Bachelor’s or Master degree in Electrical Engineering, Energy Systems, Business

Job description

Job Posting Title

UK Sales Manager - Installation & Distribution

The challenge

An exciting opportunity has arisen to contribute to Haier Europe. The Company is on a journey to achieve ambitious business growth and leadership objectives in the region, and we need someone who is passionate, proactive, self-driven and motivated to join a team of open-minded individuals.

What you will do

We are seeking a Regional Sales Manager to strengthen Haier Energy’s footprint in the solar and energy storage market within UK.

Your mission is to develop and manage sales channels with installation partners and distribution networks, driving adoption of Haier’s photovoltaic (PV) and Battery Energy Storage System (BESS) and energy management solutions. You will engage directly with regional installers, distributors, and key accounts, building strong commercial relationships and ensuring consistent growth in market share.

This role combines channel development, technical consultative selling, and strategic account management, contributing directly to Haier Energy’s regional business expansion and leadership in the clean energy transition.

Key Responsibilities

• Build and manage relationships with installation partners, distributors, and key regional sales channels
• Drive sales growth of Haier’s PV and BESS product portfolio through targeted engagement and support of installer networks
• Develop and execute regional sales strategies in alignment with overall European commercial objectives
• Provide technical and commercial guidance to installers and distributors to ensure optimal system design, performance, and customer satisfaction
• Support distribution partners with product training, marketing initiatives, and joint sales activities
• Monitor regional market trends, competitor activity, and policy developments to identify new opportunities and inform strategy
• Represent Haier Energy at regional events, trade fairs, and installer workshops

What you need to succeed

Education

Bachelor’s or Master degree in Electrical Engineering, Energy Systems, Business, or a related field

Experience

• Minimum 3 years of experience in B2B technical sales, preferably within PV, ESS, or renewable energy distribution channels
• Proven track record in managing installer and distributor relationships and achieving sales growth targets
• Strong understanding of commercial PV systems, storage integration, and grid connection principles

Soft skills

• Excellent communication, negotiation, and partner management skills
• Independent, proactive, and results-driven with the ability to manage complex regional sales networks

Languages

Fluent in English; additional languages such as French or German are an asset

Must have

Willingness to travel frequently within UK and occasionally across Europe

What We Offer

• A permanent role within a fast-growing, innovation-driven global energy technology company
• The opportunity to shape regional market development and contribute to Haier’s European growth strategy
• A supportive and agile work environment with strong cross‑functional collaboration
• Career development opportunities within a dynamic international organization

Additional Information

• Reporting to: Head of Haier Energy Europe
• Location: Home office within UK (regular regional travel required)

Haier Europe is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, or other characteristics protected by law.