UK Marketing Director

Inspired; London; On-site; GBP 60,000 - 80,000; Full time

Job summary

Inspired is seeking a Regional Head of Marketing to drive lead generation and student enrolment across its UK region. This role requires the development and execution of integrated marketing strategies while collaborating closely with school leaders and admissions teams. The ideal candidate should possess significant brand management experience, strong commercial instincts, and exceptional communication skills.

Benefits

Competitive package with generous school fee discounts

Flexible working

Qualifications

• Minimum 10 years in brand management.
• Experience in broad marketing channels including communications and CRM.
• Strong commercial instincts with data-driven marketing insights.

Responsibilities

• Develop regional and school-level marketing plans focused on enrolment and retention.
• Lead the local marketing team and collaborate with Heads of School on campaigns.
• Track marketing and admissions data to drive ROI and optimize customer journeys.

Skills

Brand management

Data analysis

Marketing strategy

Communication

Job description

Inspired Education is the leading global group of premium schools, with a portfolio of 118 premium private schools in 27 countries spanning 6 continents which utilise proven educational practices from every corner of the globe, ensuring over 90,000 students receive a world-class learning experience from Kindergarten to Year 13.

Founded in 2013 by Nadim M. Nsouli, Inspired is backed by investors such as Stonepeak, GIC, TA Associates, and the Oppenheimer and Mansour family offices. The Group is experiencing 20% per annum growth through acquisition, greenfield site expansion, and the development of existing schools within its portfolio. In 2023, Inspired was recognised by Beauhurst as one of the UK's top 10 highest-value private companies.

ROLE SUMMARY:

We are seeking a highly commercial Regional Head of Marketing responsible for driving lead generation & student enrolment across our UK region. They will lead the development, delivery, and implementation of integrated marketing plans to grow our schools & improve retention. Operating in the central & regional matrix the Regional Head of Marketing will report into the Global Head of Brand, part of the Global Brand team consisting of representatives from our 9 regions. The role will work closely with the Regional CEO, while working day to day both with the local & central marketing teams, and each Head of School & their respective admissions teams. The role will lead the local marketing team of 1 FTE across the region.

KEY RESPONSIBILITIES:

Marketing Strategy & Planning

• Develop regional and school-level marketing plans focused on enrolment and retention
• Shape messaging, media, creative, and PR strategies to position each school distinctly
• Lead offline/online channel strategy, including social media
• Optimise lead conversion and customer journey
• Support CRM programmes with Admissions to drive application conversion

Execution & Media

• Partner with Heads of School and Admissions to deliver outreach and local campaigns
• Ensure all content aligns with brand and communicates our value
• Manage local PR activity in line with central comms

Performance & Budget

• Track marketing and admissions data to drive ROI and conversion
• Negotiate vendor terms and manage regional marketing budget

Stakeholder Engagement

• Main contact for Heads and Admissions, providing updates and gathering feedback
• Regular school visits to stay close to needs and build relationships
• Work with global teams on digital, social, and brand alignment
• Share and implement best practices across regions

THE IDEAL CANDIDATE WILL HAVE:

Attitude & Behaviours

• Proactive self-starter with a strong sense of commercial urgency and focus on results

• Commercially savvy, combining data-led decisions with creative thinking

• Strong communicator, able to build trust and collaborate across cultures and teams

• Resilient and adaptable in fast-paced, high-pressure environments

• Entrepreneurial mindset with a hands-on, team-oriented approach

Skills & Experience

• 10+ years in brand management

• Broad marketing channel experience: communications, collateral, brand, CRM, social, and sales support

• Strong commercial instincts, able to turn data and insights into actionable marketing

Our Value Proposition

Career: A fast-growing organisation with global mobility and career paths.

Reward: Competitive package with generous school fee discounts, flexible working, and local benefits.

People: Work alongside a passionate, international team. Collaborate directly with the region’s CEO, global marketing leads, and in-house creative and digital experts.

Location: Based in our Mayfair Head Office, with regular visits to schools and partners across the region.

SAFEGUARDING STATEMENT

Inspired Education Group is committed to safeguarding and promoting the welfare of children and young people and expects all staff, volunteers and other third parties to share this commitment. Safer recruitment practices and pre-employment background checks will be undertaken before any appointment is confirmed.

Visit our careers site for more information; https://jobs.inspirededu.com