TV Producer

VAIBHAV GLOBAL LIMITED; Greater London; On-site; GBP 35,000 - 60,000; Full time

Job summary

A leading electronic retailer is looking for an experienced TV Producer to lead live and recorded retail TV sales programming, primarily in Lifestyle and Jewellery categories. This role demands strong expertise in TV commerce, storytelling, and audience engagement to drive viewership and conversions. The ideal candidate has a Bachelor’s degree, 4–10 years of production experience, and the ability to work under tight deadlines while coordinating a seamless broadcast experience.

Qualifications

• 4–10 years of experience in TV production, preferably in retail or shopping TV.
• Hands-on experience with live selling formats and studio operations.
• Knowledge of jewellery terminology, certifications, pricing, and compliance is a strong advantage.

Responsibilities

• Plan, produce, and execute live and pre-recorded retail TV shows.
• Manage end-to-end live show production with zero on-air errors.
• Ensure accurate presentation of jewellery attributes.
• Analyze show performance and optimize future programming.

Skills

Retail TV / Shopping Channels / Live Commerce

Jewellery & Lifestyle categories

live studio production and sales-led content

commercial mindset

coordination skills

communication skills

leadership skills

perform under pressure

Education

Bachelor’s degree in Mass Communication, Media Production

Job description

About VGL Group

Vaibhav Global Limited (VGL) is a leading electronic retailer of jewelry and lifestyle products. In FY -24, VGL reported a turnover of ~$ million and employs 4,+ people globally, with 3,+ based in Jaipur, India.

Multi-Channel Presence

VGL reaches a broad audience through its TV, e-commerce, and digital retail platforms:

• Shop LC (USA) – Live broadcasts to 60M+ homes with a strong e-commerce presence.
• TJC, UK – Reaches 27M+ homes through TV and digital platforms.
• Shop LC Germany – Broadcasts to 40M+ homes, expanding VGL’s European market presence.
• Ideal World (UK) – Acquired in , a leading UK teleshopping & digital sales platform.
• Mindful Souls – Acquired in , a fast-growing subscription-based e-commerce brand focused on spiritual and wellness products.

Social Impact & ESG Initiatives

• Your Purchase Feeds… – VGL’s flagship one-for-one meal program has provided 99M+ meals to schoolchildren in India, the US, and the UK.
• Employee Volunteering – Encourages employees to donate two hours monthly for charitable activities.
• Sustainability Commitment – Focused on renewable energy, waste reduction, and green initiatives.
• IGBC Award Winner – Recognized for excellence in green built environments at its Jaipur SEZ unit.
• Assigned a ‘Combined ESG Rating 72 (Strong)’ from ICRA ESG Ratings Limited

Talent & Culture

• Humanocracy & Micro-Enterprises – VGL fosters a decentralized, empowered work culture, enabling small, agile teams to drive innovation and ownership.
• Talent Density & Meritocracy – Prioritizing high-performance teams, rewarding talent, and a culture of excellence.
• GPTW Certified – Recognized as a Great Place to Work across India, the US, the UK, and China.

Recognition & Achievements

• Top Exporter Award – Honored by GJEPC for being India’s largest exporter of silver and colored gemstones.
• Operational Excellence – A strong track record in value-driven retail and customer-centric growth.

ROLE OVERVIEW

We are looking for an experienced TV Producer to lead and manage live and recorded retail TV sales programming focused on Lifestyle and Jewellery categories. The role requires a strong understanding of TV commerce, storytelling for sales, live broadcasting, and audience engagement, ensuring high-quality content that drives viewership, conversions, and revenue.

KEY RESPONSIBILITIES

Content & Production

• Plan, produce, and execute live and pre-recorded retail TV shows for Lifestyle and Jewellery products
• Translate product USPs into engaging, sales-driven on-air content
• Work closely with buyers, merchandisers, and sales teams to align programming with commercial goals
• Develop show rundowns, scripts, talking points, and visual cues for presenters

Live Broadcast Management

• Manage end-to-end live show production, ensuring seamless execution and zero on-air errors
• Coordinate with anchors, presenters, stylists, camera crew, floor managers, and directors
• Ensure compliance with broadcast standards, legal claims, pricing accuracy, and disclosures
• Monitor live performance metrics (sales, call volumes, engagement) and adapt content in real time

Jewellery & Lifestyle Expertise

• Ensure accurate presentation of jewellery attributes (gemstones, metals, certifications, pricing, care)
• Oversee lifestyle product storytelling including home, fashion, wellness, décor, and accessories
• Maintain brand tone, visual aesthetics, and premium look on screen

Post-Production & Optimization

• Supervise post-production edits for repeats, promos, and digital platforms
• Analyze show performance, TRPs, and sales data to optimize future programming
• Collaborate with digital teams for OTT, website clips, and social commerce content

SKILLS & COMPETENCIES

• Strong understanding of Retail TV / Shopping Channels / Live Commerce
• Proven experience in Jewellery & Lifestyle categories
• Expertise in live studio production and sales-led content
• Commercial mindset with focus on conversion and revenue
• Excellent coordination, communication, and leadership skills
• Ability to perform under tight timelines and live broadcast pressure

REQUIRED EXPERIENCE & QUALIFICATIONS

• Bachelor’s degree in Mass Communication, Media Production, or related field
• 4–10 years of experience in TV production, preferably in retail or shopping TV
• Hands‑on experience with live selling formats and studio operations
• Knowledge of jewellery terminology, certifications, pricing, and compliance is a strong advantage

KEY PERFORMANCE INDICATORS (KPIs)

• Show sales performance & conversion rates
• On-air quality and execution accuracy
• Viewer engagement & repeat viewership
• Timely delivery of production schedules