Trade Marketing Manager

Master of Malt; Tonbridge; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading drinks company in Tonbridge is seeking a Trade Marketing Manager to drive strategic marketing initiatives across retail, wholesale, and eCommerce sectors. You will be responsible for developing and executing marketing strategies that enhance brand visibility and sales. Ideal candidates will have proven trade marketing experience in FMCG, strong eCommerce knowledge, and excellent communication skills. Join a vibrant team and help shape the future of innovative beverage brands while enjoying competitive pay and generous benefits.

Benefits

Generous staff discount

Competitive pay

Autonomy in role

Qualifications

• Proven experience as a Trade Marketing Manager, ideally within FMCG.
• Strong understanding of eCommerce and digital marketing.
• Commercially minded with a track record of driving sales through marketing.

Responsibilities

• Developing channel-specific trade marketing and sales strategies.
• Planning and forecasting sales linked to marketing activity.
• Managing brand marketing budgets to meet targets.
• Creating sales tools to support sales teams.
• Delivering best-in-class execution across various channels.

Skills

Trade Marketing experience

eCommerce and digital marketing

Commercial mindset

Organizational skills

Cross-functional teamwork

Category experience in premium or craft spirits

Education

WSET qualification (Higher Level)

Job description

Over the past 12 years, Maverick Drinks has built one of the UK’s most exciting and progressive drinks portfolios – spanning craft, premium and celebrity-owned brands. We’re known for quality, creativity and for helping modern beverage brands grow, backed by deep expertise in eCommerce and strong relationships across retail, wholesale and on-trade (including Master of Malt Trade).

Now, we’re looking for a Trade Marketing Manager to join our Marketing team and play a pivotal role in shaping how our brands win in the market.

The Role

Reporting to the Head of Marketing, you’ll be the main point of contact for a portfolio of agency brand partners, developing and delivering trade marketing and sales execution strategies across retail, wholesale, eCommerce and on-trade channels.

You’ll plan, forecast and implement impactful marketing programmes that drive awareness, trial and sales – while ensuring flawless execution both online and in store.

What You’ll Be Doing

• Developing channel-specific trade marketing and sales execution strategies
• Planning and forecasting sales projections linked to marketing activity
• Managing brand marketing budgets to deliver against commercial targets
• Creating compelling sales tools to support our sales teams
• Delivering best-in‑class digital, in-store and on‑shelf execution
• Running online campaigns to boost visibility, reviews and search rankings
• Analysing ROI, performance data, competitor activity and market trends
• Supporting retail partner activations and events

What We’re Looking For

• Proven experience as a Trade Marketing Manager, ideally within FMCG
• Strong understanding of eCommerce and digital marketing
• Commercially minded, with a track record of driving sales through marketing
• Highly organised, proactive and comfortable managing multiple projects
• Confident communicator who enjoys working cross‑functionally
• Category experience in premium or craft spirits is a bonus
• WSET qualification (Higher Level) desirable

About You

You’re creative, curious and full of energy. You think differently, challenge the status quo and care deeply about getting the details right. You’re a natural collaborator, a confident communicator and someone who genuinely loves what they do.

Why Maverick Drinks?

We’re guided by strong values – customer obsession, hospitality, growth mindset, humanity and fun. We’re anti-bureaucracy, big on trust and believe in giving people the freedom to do great work in their own way.

If you’re aligned with our values and excited about shaping the future of modern drinks brands, we’d love to hear from you.

At Atom, we back curious, ambitious people who want to win. You’ll have real autonomy to run your area, challenge ideas and make decisions that directly impact the growth of a fast‑scaling brand.

We move quickly, care deeply about results, and give high performers the trust and ownership to deliver. You’ll be accountable for outcomes, not activity.

There’s no politics or red tape here. Just smart people, high standards and the expectation that you show up, think commercially and get things done.

Alongside competitive pay and core benefits, you’ll get a generous staff discount on over 15,000 brand SKU's.

We don’t sit still, and there’s a lot more to come... Apply now if you want to join us.