Trade Marketing Executive

Beauty Works; Manchester; On-site; GBP 30,000 - 40,000; Full time

Job summary

A beauty solutions retailer in Manchester is seeking a B2B Trade Marketing Executive to support the sales team and coordinate promotional materials. The ideal candidate will have 2-3 years of marketing experience, a strong understanding of trade marketing, and excellent communication skills. Responsibilities include leading trade marketing initiatives and collaborating across various teams to boost B2B customer growth.

Qualifications

• 2-3 years’ experience in a marketing role, preferably in a B2B environment.
• Experience in direct mail and in-store point of sale is essential.
• Strong organizational skills and the ability to manage multiple projects.

Responsibilities

• Lead the coordination of trade marketing materials for UK & international salons.
• Collaborate with sales and marketing to grow sales channels.
• Support the development of marketing materials for customer strategies.

Skills

Marketing experience

Proficient in Excel

Proficient in PowerPoint

Excellent communication

Event management skills

Job description

Overview

Beauty Works Professional

The Company retails luxury hair solutions, including ready to wear clip-ins, semi-permanent professional extensions and exclusive collaborations. Our hair extensions, aftercare products and electrical stylers have earned recognition amongst the beauty press and up and down the red carpet. Beauty Works operates internationally to both to salon professionals and directly to consumers and is part of a wider global beauty group Beauty Industry Group

Job Summary

The B2B Trade Marketing Executive role has been created to support the sales team and co-ordinate promotional salon and trade material, creative briefing and in-salon and in-store merchandising. The role will focus primarily on project managing the various trade & salon initiatives that are required to support the retention and growth of B2B customers – domestically and internationally. The ideal candidate will have a thorough understanding of trade marketing, social and project management and be able to work on multiple projects simultaneously.

Role Outline

• You will lead in the co-ordination, budgeting and approval process of all Beauty Works Trade marketing materials for UK & International Beauty Works salons, wholesalers and distributors.
• You will work with sales and ecommerce teams to update the trading calendar and develop initiatives that help grow those sales channels
• You’ll work closely with the UK Education team to support on all materials for regional training events and in salon pop up events
• You will work closely with Sales & Marketing teams to ensure trade promotional requirements are briefed and communicated in a timely manner, are within budget & deliver on trade objectives.
• You will support the Trade Sales team to develop marketing materials for prospecting and win-back strategies for lapsed customers.
• You will work closely with the Marketing team to ensure content is being captured in-salon and reposted and spot-lighted on various channels, e.g., social, web and CRM.
• You will also work closely with the Ecommerce and Trading teams to leverage the new Partner Rewards program for our Trade Salon professional customers and ensure a seamless experience from the Beauty Works trade site to encourage trade sign ups.
• You will collaborate cross-functionally across marketing, creative, sales, buying, and ecommerce.

Candidate Profile

• 2/3 years’ experience in marketing role either client-side retail or B2B environment - preferably with hair/beauty experience.
• Proficient in Excel & PowerPoint
• Experience of B2B marketing, direct mail, door drops and / or in-store point of sale
• Excellent communicator – able to give clarity on performance indicators and set direction for strategy
• An enthusiasm for the Beauty Works brand, its communities and culture
• Ability to form good working relationships with internal teams and external clients
• Event & Project management skills and strong organisational skills
• Ability to switch between projects simultaneously whilst also being able to think longer term