Stakeholder Engagement
We’re excited to share that we have two Senior National Account & Site Merchandising Manager roles available, one responsible for each region: Germany and France. Please note that this role is based in our London offices.
The Senior National Account & Site Merchandising Manager leads the commercial agenda across multiple ELC brands and markets with key pure‑play retailers. This role owns the P&L and strategic partnership with the retailer, crafting tailored growth plans per brand. The SNAM ensures delivery of financial goals through expert account management, content excellence, promotional planning, and cross‑functional orchestration.
WHAT THIS ROLE DOES:
Professional working proficiency in German OR Italian, OR French is essential, as the role manages commercial activity and stakeholder interactions in these markets.
Retail Partnership Strategic Planning
- Own the P&L for each brand with the pure-play retailer, ensuring delivery of sales, margin, and ROI goals
- Lead Joint Business Plan creation and negotiation with the retailer, aligning on promotional support, media, and merchandising
- Shape the annual commercial strategy per brand, reflecting local nuances and pure-play retailer mechanics
- Outline launch timelines, resource allocation, and milestones across portfolios
- Drive promotional strategy and campaign planning to maximise brand visibility
- Lead strategic negotiations with retail buyers (AVNs, MDF, promotions, exclusives)
- Ensure retailer compliance across MAP, content, product safety, and pricing
Stakeholder Engagement
- Act as the point person between internal teams (Marketing, Supply Chain, Finance) and external partners (agencies, retailer vendor managers)
- Resolve cross-functional conflicts, inventory issues, or promotional discrepancies
- Act as the primary contact for retailer Vendor Managers across brands
- Lead alignment with global/regional stakeholders: Brand Online, Marketing, PXM, Finance, Pan-EU PP, DCM Directors
Content & Merchandising Oversight
- Oversee content planning for Brand Stores and PDPs, ensuring consistency and performance
- Partner with executional teams (e.g., NAMs, Coordinators) to ensure content excellence and timely launches
- Oversee assortment strategies across national launches, seasonal programs, and exclusives.
- Drive continuous improvement of content through test & learn and A/B performance analysis
Inventory Readiness
- Oversee inventory strategy and forecasting across brands
- Partner with supply chain teams to align stock levels with promotional calendars and launches
- Provide direction for shipment coordination and replenishment within fulfilment programs
- Support end-to-end PO lifecycle
- Monitor availability KPIs and dashboards, driving corrective actions
- Lead scenario planning for high-risk SKUs and peak periods
- Serve as escalation point for inventory gaps
Data, Analysis & Reporting
- Guide decisions on SKU launch, scale, or delisting using performance data
- Analyse KPIs: traffic, conversion, availability, content health, media ROI
- Inform future strategy with insights
- Present quarterly business reviews internally and with retailer partners
Leadership
- Lead and coach Account Managers and Site Merchandisers
- Provide strategic guidance to execution teams
- Influence senior leadership around pure-play retailer growth initiatives
- Serve as subject-matter expert on retailer commercial best practices
- Align brand teams to refresh content for peak periods
Compensation and Benefits
- Hybrid Working (2 days WFH, 3 days office based)
- 25 Days Annual Leave (exc. Bank Holidays)
- 1 day Annual Leave to celebrate your birthday
- Holiday Purchase opportunity
- Bonus Opportunity
- Car allowance
- Equity
- Ability to work Remotely/Abroad up to two weeks per calendar year
- Summer Fridays
- Generous Staff Discount
- Mental Health Wellbeing Initiatives
- Benefits platform with exclusive discounts and offers
- Employee resource groups
- LinkedIn learning