The Estée Lauder Companies Marketing Manager Tom Ford & Balmain

The Estée Lauder Companies Inc.; City of Westminster; On-site; GBP 35,000 - 50,000; Full time

Job summary

A leading beauty brand in London seeks a Marketing Specialist to assist in developing and implementing brand marketing strategies. Candidates should have multiple years of marketing experience, preferably in luxury or beauty sectors, with strong organisational and communication skills. The role offers a dynamic team environment and opportunities for professional growth.

Qualifications

• Multiple years of experience in Marketing, with exposure to brand management.
• Experience in Luxury, Beauty, or high-profile Retail brands preferred.
• Ability to handle multiple tasks simultaneously.

Responsibilities

• Assist in developing and implementing local brand marketing strategies.
• Support product launches and integrated campaigns across channels.
• Track and analyse campaign performance metrics.

Skills

Organisational skills

Project management

Data analysis

Verbal communication

Written communication

Tools

Excel

PowerPoint

Marketing analytics platforms

Job description

Overview

Balmain Beauty builds on Balmain's fashion and fragrance legacy to change the meaning of beauty for the future. "It is my desire to create the first true luxury brand of the 21st century." -Tom Ford Tom Ford Beauty is a covetable collection of cosmetics and fragrances, shaped with Tom Ford's singular vision of modern glamour and crafted with the ultimate in quality and luxury.

Responsibilities

• Marketing Strategy and Execution - Assist in developing and implementing local brand marketing strategies aligned with global brand guidelines.
• Content and Campaign Management - Support the execution of product launches, promotional activities, and integrated campaigns across paid, earned, and owned channels.
• Content and Campaign Management - Monitor market trends and consumer behavior to provide insights for innovative marketing strategies.
• Content and Campaign Management - Collaborate with internal teams and external agencies to adapt and execute global content for local markets.
• Content and Campaign Management - Coordinate the creation and delivery of social media, video, email, and in-store marketing materials.
• Content and Campaign Management - Maintain consistency in brand messaging and visual identity across all platforms.
• Retail and Digital Marketing - Work with sales and retail teams to implement effective 360 marketing plans that drive foot traffic and online engagement.
• Retail and Digital Marketing - Assist in optimising digital marketing efforts, including CRM integration and analytics-driven initiatives.
• Retail and Digital Marketing - Partner with the e-commerce team to enhance online presence and conversions.
• Budget and Performance Tracking - Track and analyse campaign performance metrics to assess ROI and inform future planning.

Qualifications

• Multiple years of experience in Marketing, with exposure to brand, product, and consumer management.
• Luxury, Beauty, or high-profile Retail brand experience is preferred.
• Strong organisational and project management skills, with the ability to handle multiple tasks simultaneously.
• Proficiency in analysing data and leveraging insights for decision-making.
• An understanding of consumer behavior to inform marketing strategies.
• Excellent verbal and written communication skills to engage effectively with diverse stakeholders.
• Proficiency with tools like Excel, PowerPoint, and marketing analytics platforms.
• A collaborative mindset with a willingness to learn and grow within a dynamic team environment.