Technical Performance Marketing Specialist

ADLIB; Bristol; Hybrid; GBP 28,000 - 50,000; Full time

Job summary

A leading performance marketing agency in Bristol is seeking a Performance Marketing Tracking Specialist to optimize technical infrastructure for campaigns. The ideal candidate should have experience with tracking distribution systems, automation tools, and data analysis. This role offers a competitive salary ranging from £28k to £50k based on experience, along with a benefits package and hybrid working model.

Benefits

Competitive salary

Benefits package

Hybrid working

Qualifications

• Hands-on experience with tracking distribution systems such as RedTrack, Keitaro, Binom, Voluum.
• Strong understanding of tracking links and parameters.
• Experience with automation tools to connect systems.

Responsibilities

• Configure and manage tracking distribution systems.
• Set up tracking links for traffic control and attribution.
• Implement server-to-server tracking connections.

Skills

Tracking distribution systems

Automation tools (Make.com, Zapier)

Meta Lead Ads

Data analysis

Problem-solving

Tools

Keitaro

Binom

Voluum

Google Sheets

CRMs

Job description

Join an exciting start-up working directly with the MD to build and optimise the technical infrastructure behind performance marketing campaigns across multiple markets.
We’re looking for a technically minded specialist who understands tracking distribution systems (Keitaro, Binom, Voluum or similar), traffic flow and how to connect the dots between lead capture, routing and delivery. You’ll be the person ensuring campaigns run smoothly end-to-end, with full data integrity from click to conversion.

If you have experience with automation tools like Make.com or Zapier, know your way around Meta Lead Ads, and enjoy configuring tracking systems, setting up integrations and solving technical challenges in performance marketing, this role is for you.

What You’ll Be Doing

• Configure and manage tracking distribution systems (RedTrack, Keitaro, Binom, Voluum or similar platforms)
• Set up tracking links with correct parameters for traffic control and attribution
• Implement server-to-server tracking connections and build traffic distribution rules
• Use Make.com and Zapier to build automation flows between systems
• Connect tracking platforms with Google Sheets, CRMs and other client systems
• Set up Meta Lead Ads forms with conditional logic and qualification filters
• Interpret client API documentation and configure POST/GET delivery endpoints
• Cross-check lead counts across multiple platforms and troubleshoot discrepancies
• Analyse aggregated data to verify accuracy and identify tracking anomalies
• Configure advanced routing by postcode, geo, demographic or logic rules

Experience You’ll Need

• Hands‑on experience with tracking distribution systems such as RedTrack, Keitaro, Binom, Voluum or Thrive Tracker
• Strong understanding of tracking links, parameters and how traffic tracking works
• Experience with automation tools like Make.com or Zapier to connect systems and build workflows
• Ability to integrate tracking platforms with CRMs, Google Sheets and other marketing tools
• Knowledge of server-to-server tracking and traffic distribution flow
• Experience with Meta Lead Ads and Meta Business Manager (technical implementation side)
• Comfortable reading and interpreting API/webservice documentation
• Familiarity with lead management platforms such as Leadbyte or Metalink
• Strong analytical mindset with ability to verify data accuracy across multiple platforms
• Excellent problem-solving and troubleshooting skills
• Detail-oriented with a process-driven approach
• Background in B2B lead generation or performance marketing technical setup

Tools

You’ll be working with tracking platforms (Keitaro, Binom, Voluum, Thrive Tracker), automation tools (Make.com, Zapier), lead management systems (Leadbyte, Metalink), Meta Lead Ads & Business Manager, Google Sheets, various CRM systems and API/webservice integrations.

What You’ll Get in Return

Competitive salary (£28-50k depending on experience), benefits package and hybrid working in Bristol (1 day per week in office). You’ll work directly with the MD in a growing start-up environment where your technical expertise will have real impact.

What’s Next?

If you like the sound of this Performance Marketing Tracking opportunity and have experience in a similar tracking role, please apply right away with your CV