Strategy & Insights Manager (Portfolio & Shopper)

Red Bull Gruppe; Greater London; On-site; GBP 125,000 - 150,000; Full time

Job summary

A beverage company in London is seeking a Strategy & Insights Manager to drive their portfolio strategies focused on shopper behaviour and insights. The successful candidate will leverage data analytics to influence decision-making and collaborate with marketing teams to enhance product offerings. This role requires a strong background in FMCG insights, excellent stakeholder management, and the ability to communicate effectively across functions. Join a diverse team committed to innovative strategies and long-term growth.

Qualifications

• Proven experience in FMCG/retail insights and shopper behaviour.
• Expertise with syndicated data and turning insights into strategies.
• Strong communication skills to influence stakeholders.

Responsibilities

• Lead portfolio agenda across Great Britain based on shopper insights.
• Analyze shopper missions and decision-making processes.
• Collaborate with Brand Marketing for product initiatives.

Skills

FMCG insights

Category management

Portfolio planning

Quantitative analysis

Stakeholder management

Project management

Job description

RedBull UK is currently recruiting for a Strategy & Insights Manager (Portfolio & Shopper) to be based in London, UK.

You will lead RedBull’s portfolio agenda across Great Britain by fusing shopper behaviour, category dynamics, and volumetric drivers into clear portfolio strategies and plans. Put shopper insights at the centre of every decision: continuously analyse shopper missions, path‑to‑purchase, decision trees, and barriers/drivers; quantify conversion, incrementality, and cannibalization to guide assortment, pack prioritisation, and innovation priorities. Partner closely with Brand Marketing to shape portfolio architecture and develop product initiatives, guide innovation/renovation choices, and turn insights into the Perfect Sell toolkit—clear selling stories, customer‑ready guidance, and playbooks that equip Sales to win with customers on assortment. Build an insight‑led culture through regular insight reviews, effective communication, and decision‑ready storytelling that drives long‑term growth and short‑term execution.

Responsibilities

• Proven experience in FMCG/retail insights, category management, or portfolio planning, with a strong track record in shopper insights and behaviour‑led decision making.
• Deep expertise with syndicated and shopper data; comfortable with quantitative analysis, experiment design, and turning data into clear portfolio recommendations.
• Exceptional stakeholder management, communication, and storytelling; able to influence senior leaders and cross‑functional teams.
• Strong project management and organization; skilled at running complex, multi‑stakeholder programs on time and on budget.
• Travel 0‑10%

Where you'll be based

London, England, United Kingdom

About RedBull

At RedBull, we exist to give people wiiings. To achieve that, we recognise the value that comes from having a highly diverse workforce that has the freedom and responsibility to realise their ideas and seize opportunities. We make recruiting decisions based on experience, skills, potential and talent: everyone is welcome here.