Strategist

VCCP Roar; City Of London; On-site; GBP 45,000 - 60,000; Full time

Job summary

A leading communications agency in London is looking for a PR Strategist focused on B2B technology. You will develop insights and create campaigns, ensuring messaging aligns with client objectives. The ideal candidate is analytical, proactive, and an excellent communicator. You will also support new business pitches and help raise the profile of the strategy department. Strong knowledge in B2B tech and superb writing skills are essential. This role offers the chance to work in a fast-paced, dynamic environment.

Qualifications

• Confident and analytical thinker with a focus on insights.
• Creates high-quality written documentation with clarity.
• Expertise in B2B technology and understanding business decision-makers.

Responsibilities

• Develop insights and campaign strategies for clients.
• Conduct in-depth research for strategic documents.
• Collaborate with PR and marketing teams to optimize campaigns.

Skills

Analytical thinking

Communication skills

Research and analysis

Proactive mindset

Team collaboration

Tools

Google Trends

Moz

SimilarWeb

Data Studio

Statista

Job description

PR Strategist (B2B Tech)

VCCP Roar is a multi award‑winning agency. With services spanning creative and marketing, strategy and PR, we help our clients make their move and our people make their mark. We’ve grown phenomenally in the last few years and we continue to expand.

THE ROLE

We are looking for an ambitious and highly organised individual who is articulate, curious, proactive and thrives in a fast‑paced environment across a range of projects. Whilst the successful candidate needs to be a natural self‑starter, it is also important that the candidate can work as part of a team across a range of disciplines.

For our clients…

• Work across VCCP Roar client base, developing insights, helping to create campaigns, presenting campaign performance and deliverables to clients
• Co‑host narrative and messaging sessions with clients, developing the write‑ups and outputs of these sessions to a high standard
• Conduct desk research to understand a brief, identify useful information and present compelling insights, accessible summaries and digestible takeaways
• Support PR, marketing and creative teams in creating timely, client‑ready work that retains the established messaging / insights throughout
• Develop and present in‑depth strategic documents, such as market maps, competitor analyses, content audits and brand planning documents
• Develop creative briefs in line with client objectives, brief the creative teams and review their output, giving feedback to help them refine their workBecome a central strategist for a number of accounts (with support from Senior Strategist / above), working towards becoming solo lead strategist for one or two accounts
• Use free or VCCP Roar owned tools – including Google Trends, Moz, SimilarWeb, Sparktoro Google Data Studio, and Statista – to identify or substantiate insights, trends and campaign platforms, and identify influencers.

For our team…

• Act as core strategist for new business pitches by developing insights, campaign platforms, and activations, helping to keep the pitch focused and relevant
• Proactively seek out and share items of interest i.e. reports, insights, campaigns, concepts
• Help raise the profile of the Strategy & Planning Dept in the agency and externally i.e. through blogs, new strategy‑led propositions, marketing efforts and sharing insights
• Work alongside Senior Strategists on campaign research proposals, interrogating the client to understand their aims and using different research methodologies and questionnaire styles to achieve the data they need, analysing and presenting key messages back to the client
• Produce all documents in a good quality of writing, with clear structure, simplicity of language and relevant word choice
• Use data and insights to develop, target, optimise, and measure campaigns spanning the full customer journey
• Use and apply different planning methods, VCCP Roar's offerings, comms components and terminology to meet client expectations.

For our agency…

• Have strong working relationships with PR and marketing teams
• Continue expanding your knowledge of B2B technology, as well as our clients’ audiences and market categories
• Take an active, positive part in our agency culture and support VCCP Roar's own marketing and social activity
• Participate in our training programme – Never Stop Learning, both learning and sharing best practice as appropriate
• Approach the development of your role with enthusiasm and commitment
• Contribute to a positive, inclusive culture at VCCP Roar.

WHO YOU ARE

You are a confident and analytical thinker who uses insights and expertise to improve our clients’ communications and play a regular role in advising them. With a day‑to‑day focus on research and analysis, you deliver research summaries, key messages and campaigns that are rooted in strategic market, audience and brand understanding.

You are….

…trusted advisor and guide to our clients

…insight developer for new business

…research developer and analyst for our strategy leads

…strategic guide for PR & Marketing account teams

…expert in B2B technology & business decision‑makers

VCCP DE&I Statement

We believe that DE&I is about creating a strong culture of inclusion within our agency, where everyone can thrive and be their authentic self. VCCP is an equal opportunity employer and does not discriminate on the basis of gender, age, disability, religion, belief, sexual orientation, marital status, or ethnicity. If you require any adjustments during the application or interview process, please let us know via [e-mail].