Solution Marketing Director

RLDatix; Stoke-on-Trent; Hybrid; GBP 70,000 - 90,000; Full time

Job summary

A prominent healthcare solutions firm is seeking a Solution Marketing Director to enhance their marketing strategy. This role demands over 7 years of product and digital marketing experience, specifically within the UK healthcare sector. The director will lead go-to-market strategies and messaging efforts to ensure consistent communication across teams. Candidates should be collaborative, creative, and able to drive measurable outcomes while focusing on customer needs. Office presence in Stoke-on-Trent or Richmond is required 2–3 days a week.

Qualifications

• 7+ years in product, growth, or digital marketing, with 2 years in a leadership role.
• Experience in solution marketing across the full product lifecycle.
• Ability to simplify complex ideas into clear messages.

Responsibilities

• Lead marketing elements of the go-to-market strategy.
• Develop tailored messaging and value propositions.
• Equip sales teams with necessary collateral and training.
• Define KPIs and measure success of marketing initiatives.

Skills

Product marketing

Growth marketing

Digital marketing

Leadership

Analytical mindset

Storytelling

Collaboration

Customer-focused

Market dynamics understanding

Job description

Solution Marketing Director | Marketing | Stoke-on-Trent or London Richmond | Hybrid

RLDatix (RLD) is on a mission to help raise the standard of care…everywhere. Trusted by over 10,000 healthcare organisations around the world, our solutions help improve health and care. Our applications ensure that patients receive the best and safest care while supporting the providers who deliver it.

Joining TeamRLD means being part of a global effort of over 2,000 team members in making a difference in healthcare…every day.

We’re searching for a Solution Marketing Director to join our Marketing team, so that we can connect market needs with our product portfolio and deliver compelling, customer centric messaging that drives engagement and growth. The Solution Marketing Director will lead go-to-market strategy, shape thought leadership, and unify product narratives across teams to position RLDatix as a trusted partner in health and care innovation.

Responsibilities

• Leading the marketing elements of our go-to-market strategy to ensure alignment across product, solution advisory, sales enablement, and growth marketing
• Developing clear, differentiated messaging and value propositions tailored to target segments and solution areas
• Bringing market messages to life through thought leadership and strategic positioning
• Equipping sales teams with collateral, presentations, playbooks, and training to support effective selling
• Partnering with customer success and data teams to create case studies and highlight success stories with strong customer voice and impact data
• Collaborating with marketing to develop whitepapers, blogs, videos, webinars, and campaign assets
• Defining KPIs and measuring success of product marketing initiatives to drive continuous improvement
• Working cross-functionally to ensure consistent product narrative across all channels

Qualifications

• 7+ years of experience in product, growth, or digital marketing, including at least 2 years in a leadership role.
• Proven success in solution marketing across the full product lifecycle, ideally with experience in the UK & Ireland health and care sector.
• Strong analytical mindset with the ability to use data to drive decisions, demonstrate impact, and balance this with creative, unconventional ideas.
• Experience building and managing high-performing teams in scaling environments.
• A natural storyteller who can simplify complex ideas into clear, engaging, and actionable messages.
• Collaborative and empathetic, with the ability to bring people with you, foster alignment, and thrive in a fast-paced, mission-driven workplace.
• Energised by ambitious targets, biased toward speed, iteration, and measurable outcomes, and motivated to build things that last.
• Customer-focused, with a deep understanding of personas, market dynamics, and the tools and trends that shape digital marketing today.
• Ability to commute to our Stoke-on-Trent or Richmond office 2–3 days a week.