Solmar Villas - Sales & Distribution Director

Kuoni; Burton upon Trent; Hybrid; GBP 65,000 - 85,000; Full time

Job summary

A leading travel and tourism company in Burton upon Trent is seeking a Sales & Distribution Director to join their leadership team. The role consists of developing sales strategies across B2B and B2C channels while leading a high-performing sales team. Applicants should possess strong leadership and negotiation skills and be comfortable in a data-led environment. The position offers a hybrid work model and various benefits, including competitive salary and travel perks.

Benefits

Competitive salary

Hybrid working environment

Travel perks and industry discounts

Pension

Private Health care, including dental & eyecare

Qualifications

• Proven experience as a sales director in a customer-led industry.
• Strong ability to lead and develop high-performing sales teams.
• Comfortable handling complex sales pipelines and pricing strategies.

Responsibilities

• Lead and motivate the sales team to meet performance KPIs.
• Design and implement sales strategies to drive growth.
• Collaborate with cross-functional teams to enhance sales success.

Skills

Leadership skills

Negotiation skills

Data analysis

Communication skills

Tools

CRM tools

Reporting platforms

Job description

Solmar Villas - Sales & Distribution Director

We are looking for a Sales & Distribution Director to our leadership team at Solmar.

This is a high-impact role for someone who thrives in fast paced, customer focused environments and knows how to build high performing teams, forge strategic partnerships, and drive revenue growth.

About Solmar

With over 30 years in the villa holiday business and sending thousands of guests on unforgettable holidays every year, Solmar Villas is proud to be part of DERTOUR UK, one of Europe’s leading travel groups and the travel and tourism division of the REWE group.

Specialising in villa holidays with private pools, Solmar Villas offers a wide range of villas spread across over 30 destinations in Europe and the USA – including Spain, Portugal, Greece and Florida. With over 2000 villas to choose from, spanning from collections perfect for couples to villas big enough to bring all the family, there’s something for everyone on a Solmar Villa holiday.

The Role

We’re looking for a dynamic and commercially astute Sales and Distribution Director to lead and scale our sales function across B2B and B2C channels. While experience in villas or accommodation-based travel is a bonus, it’s not essential. What matters most is your ability to build and develop a high-performing sales team, forge strong partnerships, and consistently deliver results in a fast-paced, customer-focused environment.

You’ll be responsible for shaping and executing our sales and distribution strategy, enhancing team capability, and delivering ambitious revenue and margin targets.

Location: Solmar – Burton-on-Trent. The role is based at our head office and offers hybrid working (Monday‑Wednesday will be required in the office per week).

To apply, please provide your CV and covering letter. We aim to respond within 7 days.

We are dedicated to creating a diverse and inclusive workplace where all candidates feel welcomed and supported. To ensure everyone has an equal opportunity throughout the application process, we welcome you to get in touch. Our team is here to assist you at every step, whether you require additional information, or support to navigate the application process. We believe that promoting diversity and inclusion enriches our organisation, and we are committed to helping all candidates showcase their talents and potential.

Responsibilities

Sales Leadership & Delivery

• Lead, coach, and grow the sales team to deliver against KPIs, with a sharp focus on performance, accountability, and motivation.
• Design and execute sales strategies to drive growth across direct, trade, and third-party channels, aligning with company goals.
• Embed a culture of high performance, continuous improvement, and results-driven activity within the sales function.

Channel & Distribution Strategy

• Grow existing relationships with key distribution partners — including travel agents, tour operators and OTAs.
• Identify and activate new revenue opportunities across existing and emerging markets.
• Oversee pricing, margin management, and commercial deal structures to ensure competitive, profitable distribution.

Collaboration & Commercial Impact

• Work cross-functionally with Marketing, Revenue, and Operations to ensure campaigns, pricing, and product availability support sales success.
• Champion the customer journey across channels, with a focus on conversion, service, and retention.
• Ensure sales activities are informed by accurate data, robust reporting, and market insight.

Innovation & Insight

• Use analytics, CRM tools, and reporting platforms to monitor performance and improve decision-making.
• Keep ahead of industry trends, competitor activity, and customer behaviour to influence commercial direction.
• Embrace technology and automation to improve team efficiency and sales conversion.

You will have

Essential

• An experienced, results orientated sales director, ideally from travel, hospitality, leisure, or a similar customer-led industry.
• Very strong leadership skills, with experience building and developing sales teams that consistently hit or exceed targets.
• Commercially astute, with confidence managing complex sales pipelines, pricing strategies, and distribution models.
• Excellent communication, relationship‑building, and negotiation skills across internal and external stakeholders.
• Comfortable in a data‑led environment and capable of making smart, fast decisions with pace and clarity.
• Resilient, energetic, and hands‑on — with a clear drive for results and continuous improvement.

Desirable

• Experience working with villa holidays, accommodation providers, or tour operations.
• Familiarity with CRM tools, booking systems, and commercial reporting platforms.

What we offer

• Competitive salary
• Hybrid working environment
• Travel perks and industry discounts
• Pension
• Private Health care, including dental & eyecare
• The chance to make a real impact in a growing, customer‑driven business
• A collaborative, ambitious culture where your voice and leadership will shape success