Social Media Officer

Primark Stores Limited; Greater London; On-site; GBP 35,000 - 45,000; Full time

Job summary

A major retail company in Greater London is seeking a Social Media Officer to lead bold social media campaigns and enhance brand identity. The role involves strategic storytelling, coordination across teams, and mentorship of social media assistants. Candidates should have expertise in social media, strong leadership capabilities, and a background in fashion or retail. Attractive benefits include comprehensive healthcare, generous leave, and performance-based bonuses.

Benefits

Comprehensive healthcare

Generous annual leave

Flexible commuting support

On-site fitness centre access

Subsidised cafeteria

Tailored benefits

Qualifications

• Expert in social media platforms with a strong grasp of fashion and styling.
• Proven team leader with mentoring skills.
• Highly organised and detail-oriented, skilled at managing deadlines.
• Analytical thinker with confidence in interpreting data.
• Strong communicator with emotional intelligence.
• Energetic and ethical professional thriving in creative environments.

Responsibilities

• Lead end-to-end social media campaigns across platforms.
• Shape strategy and storytelling for channel plans.
• Drive creative direction for visual identity.
• Measure campaign performance and report on social KPIs.
• Own the content calendar and coordinate across teams.
• Grow Primark's presence on social platforms.

Skills

Expert in social media platforms

Strong grasp of fashion

Proven team leader

Highly organised and detail-oriented

Data-driven thinker

Strong communicator

Job description

What’s a career at Primark all about? The positive impact you’re making, the experiences you’re having and the people you’re with. You’re our inspiration. Embrace what sets you apart, own your career and develop in ways you never expected. Leave your mark. And do it your way.

Please note that this role will be offered as a fixed-term contract with a duration of Eighteen (18) months only.

What You’ll Do as a Social Media Officer

We want you to feel challenged and inspired. Here, you’ll develop your skills across a range of responsibilities:

• Lead bold, end-to-end social media campaigns across platforms, partnering with influencers, agencies, and our in-house creatives to deliver content that stands out.
• Shape strategy and storytelling, supporting the Social Media Manager to craft innovative channel plans and content that resonate with our audiences.
• Drive creative direction, building a distinctive visual identity and tone of voice that makes Primark instantly recognizable.
• Turn insights into action, measuring campaign performance, reporting on social KPIs, and guiding the business with data-driven recommendations.
• Own the content calendar, coordinating with teams across digital, PR, and beyond to bring campaigns from concept to reality.
• Grow our presence, expanding Primark into new social platforms while strengthening our voice on existing ones — all while mentoring and developing a talented team of social media assistants.

People are at the heart of what we do here, so it’s essential we provide you with the right environment to perform at your very best.

Let’s talk lifestyle:

• Comprehensive healthcare and pension plans, plus the opportunity to earn a performance-based bonus.
• Generous annual leave with 27 days off, plus bank holidays — and the option to purchase 5 extra days.
• Flexible commuting support through Tax Saver Tickets, making your journey to work more affordable.
• On-site fitness centre access, helping you stay active and energised.
• Subsidised cafeteria, offering convenient and cost-effective meal options.
• Tailored benefits designed around you, reflecting Primark’s commitment to supporting your lifestyle and wellbeing.

What You’ll Bring

Here at Primark, we want everyone to feel valued – so please bring your authentic self to work, of course with some other key experience and abilities for this role in particular:

• Expert in social media platforms and audiences, with a strong grasp of fashion, styling, and creative processes, ideally backed by fashion media or retail experience.
• Proven team leader and mentor, able to coach, influence, and inspire others while fostering collaboration across departments and external partners.
• Highly organised and detail‑oriented, skilled at prioritising multiple projects, managing deadlines, and delivering campaigns with precision.
• Analytical and data‑driven thinker, confident in interpreting large volumes of data, reporting KPIs, and translating insights into actionable strategies.
• Strong communicator with emotional intelligence, adept at building relationships, presenting complex information clearly, and handling sensitive matters with professionalism and discretion.
• Energetic, confident, and ethical professional, operating with integrity, sound judgement, and a proactive attitude while thriving in fast‑paced, creative environments.

Does this sound like you? Great, because we can’t wait to see what you’ll bring. You’ll be supported within a team of equally capable people, celebrating who you are and aiding you reach your potential. At Primark, we’re excited about our future - and we’re excited to develop yours.

Our fashion isn’t one‑size‑fits‑all and neither is our culture. Primark promotes equal employment opportunity, we strive to create an inclusive workplace where people can be themselves, access opportunities and thrive together.

If you require extra support at any stage of the selection process, please get in touch with our team at [e-mail].