Social Media Manager FTC

Bright Horizons; Northampton; On-site; GBP 40,000 - 60,000; Full time

Job summary

A leading childcare provider in the United Kingdom is seeking a creative and strategic Social Media Manager to drive their social presence across diverse audiences. Responsibilities include developing the social media strategy, managing content for various platforms, and leading the Social Media Executive. The ideal candidate has over 5 years of experience in social media management and a passion for digital innovation. This role offers a dynamic work environment with opportunities for growth.

Qualifications

• 5+ years' experience in social media management.
• Strong copywriting, analytics, and campaign skills.
• Passion for digital innovation and community building.

Responsibilities

• Develop and execute the social media strategy.
• Manage content calendars and platform-specific content.
• Oversee local Facebook pages and train internal teams.
• Align organic content with marketing campaigns.
• Monitor performance and optimise based on insights.
• Lead and develop the Social Media Executive.

Skills

Social media management

Copywriting

Analytical skills

Campaign management

Digital innovation

Education

Degree in Marketing, Communications or related field

Tools

Meta certifications

Google certifications

HubSpot certifications

Job description

Bright Horizons UK is looking for a creative and strategic Social Media Manager to lead our social presence across B2C, B2B, and B2T audiences. You'll drive engagement, manage content across platforms (Facebook, Instagram, LinkedIn, TikTok, etc.), and collaborate with teams across PR, Creative, and Web to deliver impactful campaigns.

What You'll Do:

• Develop and execute our social media strategy
• Manage content calendars and platform‑specific content
• Oversee local Facebook pages and train internal teams
• Align organic content with wider marketing campaigns
• Monitor performance and optimise based on insights
• Lead and develop our Social Media Executive

Qualifications:

• 5+ years' experience in social media management
• Strong copywriting, analytics, and campaign skills
• Passion for digital innovation and community building
• Degree in Marketing, Communications or related field
• Relevant certifications (Meta, Google, HubSpot) a plus