Social Media Manager

Mayfield Sports Events; United Kingdom; On-site; GBP 30,000 - 40,000; Full time

Job summary

A leading sports event organization is looking for a social media specialist to enhance engagement for the FIM Speedway Championship. The role involves planning and executing content across platforms, producing unique social media material, and collaborating with design and marketing teams. A strong passion for motorsport and a deep understanding of social media strategies are essential. Candidates will need to create, schedule, and adapt content to various platforms while being flexible during events.

Qualifications

• Experience in executing social media strategies with graphic design and video editing.
• Ability to create unique content tailored to the sport.
• Familiarity with various social media platforms including X, Facebook, Instagram, YouTube, TikTok.

Responsibilities

• Lead content planning and strategy execution across social platforms.
• Collaborate with teams to enhance digital storytelling.
• Plan engaging content outside event weeks and monitor social media trends.
• Create and schedule graphics and content for race days and other events.

Skills

Social media strategy

Graphic design

Video editing

Content creation

Passion for motorsport

Tools

Photo editing software

Video editing software

Social media platforms

Job description

Overview

An exciting opportunity has arisen to tell the stories behind the FIM Speedway World Championship. Working alongside new FIM Speedway global promoter Mayfield Sports Events Ltd, you will bring fans up close and personal with the stars of the individual Speedway GP World Championship and the FIM Speedway World Cup. You will also play a key role in highlighting and promoting the stars of tomorrow in our junior and youth categories – SGP2, SON2, SGP3 and SGP4, as well as remotely supporting our coverage of other speedway action around the world when required. Outside of event weeks and throughout the off-season, you will plan and post engaging content, as well as following social media trends and ensuring FIM Speedway is part of the conversation at every opportunity.

In this role, you\'ll lead content planning, publishing and strategy execution across social platforms and channels. You\'ll collaborate with design, marketing, and content teams to bring digital storytelling to life—online and on the ground at all events. Experience with mobile content capture and a passion for sport, especially motorsport, is a preferred.

Responsibilities

• Lead content planning, publishing and strategy execution across social platforms and channels.
• Collaborate with design, marketing, and content teams to bring digital storytelling to life—online and on the ground at all events.
• Plan and post engaging content outside event weeks; follow social media trends and ensure FIM Speedway is part of the conversation at every opportunity.
• Be\"on site\" for every FIM Speedway event where required, working with the FIM Speedway press officer and the team to elevate the sport and reach new audiences.

JOB REQUIREMENTS

• Conceptualising and executing social media strategy, including graphic design and video editing for all platforms, working closely with the FIM Speedway press officer
• Creating content that is unique to the sport, monitoring social media trends, and creating/repurposing content to capitalise on these trends – putting FIM Speedway into this conversation
• Creating social media content, including but not limited to photo and video carousels, racing highlights in short and long form, rider interviews and games and activities with the stars of our sport
• Adapting content to suit each platform, X, Facebook, Instagram, YouTube, TikTok etc
• Editing videos on and off site, highlight reels and videos filmed with riders, including broadcast footage supplied by the TV production team
• Providing coverage and promotion of the FIM Speedway fanzone
• Scheduling content for the days and weeks before and after events and during the off-season
• Sharing FIMSpeedway.com news stories on social media on request
• Assisting with coverage of other relevant speedway events, including the FIM SGP Challenge, FIM Speedway qualifying events, Speedway European Championship, FIM Women’s Speedway events, national championships etc.
• Creating race day/week graphics, fanzone carousels and various other graphics for social media – including result and winner graphics
• Managing ticket sales campaigns, adverts, promotions and other activities relating to the promotion of the event
• Being “on call” at all times to make social media posts and share news and other information; including press releases; rider replacements; ticket sales; wild card announcements and more