Social Media Manager

Digital; London; On-site; GBP 35,000 - 55,000; Full time

Job summary

A digital marketing agency is seeking a Social Media Manager to lead Instagram efforts and enhance brand presence on LinkedIn and YouTube. This role involves creating engaging content, driving community engagement, and utilizing analytics to optimize performance. Ideal candidates will have experience with consumer brands and strong creative and analytical skills.

Qualifications

• Proven experience growing and managing Instagram accounts for consumer brands.
• Strong creative skills in content ideation and visual storytelling.
• Familiarity with UK and US social media landscapes.

Responsibilities

• Develop and execute a social media strategy focused on Instagram growth.
• Create and manage on-brand content tailored to UK/US audiences.
• Use analytics tools to track performance and provide insights.

Skills

Social media management

Content creation

Analytical skills

Communication skills

Job description

Hire Digital is seeking aSocial Media Managerto lead the client's Instagram channel and expand the brand's presence across LinkedIn and YouTube. You’ll drive organic growth, build brand awareness, and create engaging content tailored to UK and US audiences.

RESPONSIBILITIES

• Develop and execute a social media strategy with a focus on Instagram growth, engagement, and brand awareness.

• Create and manage compelling, on-brand content (posts, stories, reels, video snippets) tailored to UK/US audiences.
• Support and optimize LinkedIn and YouTubeactivity, ensuring cross-platform consistency.
• Drive community engagement by monitoring comments, messages, and trends, turning followers into advocates.
• Use analytics tools to track performance, provide insights, and iterate strategy based on data-driven results.
• Collaborate with internal teams to align messaging with product launches, campaigns, and partnerships.
• Stay on top of emerging social media trends, competitor activity, and platform innovations.
• (Future) Support paid social campaigns across Instagram and other platforms when needed.

REQUIREMENTS

• Proven experience growing and managing Instagram accounts for consumer brands (ideally lifestyle, healthtech, or safety-focused).
• Strong creative skills: content ideation, visual storytelling, and copywriting tailored to the platform and audience.
• Familiarity with UK (primary) and US (secondary) social media landscapes, including cultural tone and trends.
• Solid grasp of analytics, performance metrics, and growth tactics.
• Preferably with experience withpaid social campaigns(Facebook/Instagram Ads Manager, TikTok Ads, Google/YouTube Ads).
• Excellent communication skills and ability to work independently within a lean, entrepreneurial team.