Social Media Manager -

Bamford Collection; Ledbury; On-site; GBP 30,000 - 40,000; Full time

Job summary

A luxury lifestyle brand based in Ledbury is seeking a creative Social Media Manager to shape its visual identity. Your role includes building social media strategies, managing accounts across various platforms, and engaging with audiences to enhance brand presence. Ideal candidates will have 2-3 years of relevant experience in luxury retail or hospitality, with strong content production and video editing skills.

Benefits

Discounts on products and services

Volunteering days

Subsidised private medical insurance

Pension scheme

Life assurance

24-hour mental health support

Qualifications

• 2-3 years in social media for a luxury brand.
• Proven ability to create user-generated style content.
• Skilled in performance reporting and analytics.

Responsibilities

• Build and execute social media plans.
• Manage and maintain social media accounts.
• Report on social media metrics using analytics tools.

Skills

Social media strategy

Content production

Video editing

Data literacy

Copywriting

Tools

Adobe Premiere Pro

Final Cut Pro

Job description

Overview

The Bamford Collection is currently seeking a creative and experienced Social Media Manager to play a crucial role in shaping the visual identity of Bamford and The Club by Bamford.

Responsibilities

• Build and execute a social media plan to communicate brand stories and commercial priorities, in line with current and emerging social trends. This will include clear recommendations on posting cadences, target audiences, content guidelines and creative that will best engage with our audience.
• Manage and maintain social media accounts across all owned platforms (including, but not limited to, Meta, TikTok and LinkedIn) including scheduling, posting, copywriting and regular monitoring of comments and user-generated content.
• Report weekly on social media metrics using analytics tools to measure the effectiveness of campaigns and make data-driven decisions to optimise performance.
• Stay on top of latest social media trends, algorithms and best practices and inform others internally. Monitor competitor activity and industry trends to identify new opportunities.
• Collaborate with key stakeholders around the business (including subject matter experts) to plan, develop and capture engaging and relevant content for day-to-day output across social channels. Support content across brands where required and provide briefings.
• Attend a variety of events across sites to capture content that engages new audiences with our values and stories. Covering panel talks, wellness, treatments, fitness and more. Occasional flexibility with evening or weekend commitments is required.
• Work with the marketing team to prepare the social media arm of campaigns or product launches, including behind-the-scenes content on shoots, "making of" location shoots and collections arriving in store.
• Collaborate with Marketing and Creative teams to ensure social posts are aligned with seasonal wellness moments, NPD and theme launches, with consistent content across all customer touchpoints.
• Engage with followers, customers and stakeholders on social media platforms in partnership with Guest Services, ensuring timely and professional responses in the brand voice.

Qualifications

• 2-3 years in a comparable role within a luxury retail, wellness, hospitality, or lifestyle brand, demonstrating familiarity with premium brand standards and customer expectations.
• Content Production: Proven ability to create and edit user-generated style content with a meticulous eye for detail and brand alignment.
• Video Editing Expertise: Proficient in industry-standard editing software (e.g., Adobe Premiere Pro, Final Cut Pro), with a strong portfolio showcasing dynamic and engaging visual storytelling.
• Data Literacy: Skilled in performance reporting and analytics, using data-driven insights to inform creative and strategic decisions.
• Copywriting & Storytelling: Exceptional writing skills with a flair for storytelling, crafting compelling copy that enhances and complements visual content across platforms.

About the group

The group encompasses an organic farm and retailer; a considered clothing label; botanical skincare, bath and body collections; wellness destinations around the world; and hospitality experiences that foster a sense of community and celebrate the healing power of escapism. We champion a slow and sustainable way of living, encouraging our customers to make choices that are greener for the planet as well as kinder to their bodies and minds. We are more than a group of businesses striving to make a difference. We are a way of life.

Benefits

• Discounts: We offer a range of discounts on our products, treatments, and dining experiences from day one.
• Volunteering Days: Employees are offered one paid day per year to volunteer with a charity of their choice.
• Private Medical: We offer subsidised private medical insurance through Bupa.
• Pension Scheme: Pay up to 9% of your salary into your pension each month; we contribute up to 4.5%.
• Life Assurance: We offer life assurance cover, equivalent of up to a year of your annual salary.
• Mental Health Support: Our Employee Assistance Programme provides 24-hour support, seven days a week.