Social Media Executive

Hydes Brewery; Salford; On-site; GBP 26,000 - 31,000; Full time

Job summary

A prominent brewery in the UK is looking for a creative Content Creator to manage social media channels for several pubs across the North-West. The ideal candidate will have experience in hospitality or retail and a strong background in digital photography and social media management. Responsibilities include creating engaging content, analyzing performance, and ensuring brand consistency across platforms. A driving license and car are required for this role, which includes a competitive salary and various employee benefits, including discounts and a health scheme.

Benefits

Access to Healthshield cashback medical scheme

Retailer discounts

50% discount off food for up to 6 people

50% off hotel accommodation

Employee assistance programme offering 24/7 support

Qualifications

• 1+ years in hospitality, retail or marketing communications.
• Strong attention to detail and proof-reading skills.
• Previous social media experience and understanding of analytics.

Responsibilities

• Manage social media channels for multiple pubs.
• Create photo/video content for each pub site visit.
• Develop content plans for various social media platforms.
• Analyze social media performance and report on ROI.

Skills

Digital photography skills

Social media management

Copywriting

Communication skills

Photo and video editing software

Job description

Descripción

You must have a driving license and a car to do this role.

Digital photography skills / qualifications and previousexperience in hospitality or retail social media essential.

NO AGENCIES OR FREELANCE

Salary : up to 31k including 3k car allowance. This role will involve a lot of daily travel visiting sites across the North‑West.

Location : Brewery / Site based

Working Hours : 35 hours a week over 5 days worked flexibly with what’s going on in the pubs

Benefits : Access to Healthshield cashback medical scheme, plus retailer discounts, above statutory minimum benefits, option to buy additional holidays, 50% discount off food for up to 6 people, 50% off hotel accommodation and an employee assistance programme offering 24 / 7 support and advice.

Your Development : Learning & development programme with funded qualifications, career planning, support and progression opportunities.

We are looking for a hands‑on ContentCreator with loads of creativity and energy to develop, create, plan and execute quality video and photo content for our corporate and our individual pub social media platforms across our business.

This area of the digital mix plays an important role in the growth of our business, if you are creative, organised, pro‑active and personable and have previous social media experience in the hospitality / retail industry, then this role could be for you.

The Job.

• Managing social media channels for up to 20 premium food and community pubs plus corporate channels.
• You will be required to visit up to 20 pubs over a rotating two‑week period, to agree a content plan with the pub and create photo / video content on site
• Create inspiring content plans suitable for our various pub category audiences on various channels : Instagram, Facebook, LinkedIn and TikTok
• Generate social media content which is creative and relevant to build both our corporate and employer brand as well as enhancing our pubs’ reputations, engage with our existing customers whilst actively seeking new audiences with the ultimate aim of driving online bookings and pub visits
• Capture raw images and transform them into relevant and engaging photo and video content
• Contribute with content ideas as part of the overall marketing plan to drive awareness and call to action
• Coordinate Social Media messaging with the wider Marketing Department to ensure consistency of message, branding and timelines
• Build relationships with social media influencers and local content creators
• Take ownership of scheduling with a well-balanced annual content plan across all platforms whilst meeting the marketing strategy
• Monthly Social Media analysis, demonstrating a measurable ROI – such as increased web traffic, increased bookings, improved engagement

About You.

• 1 year + in hospitality, retail or public relations, marketing communications for B2C
• Copywriting and literacy skills imperative with high attention to detail and proof‑reading skills
• Previous experience in a Social Media role using various platforms as well as scheduling platforms and a good understanding of analytics
• Strong food & drink photography and videography skills including reels
• Proficiency in photo and video editing software
• Strong communication skills, both written and verbal – ability to communicate at different levels (you will work closely with site General Managers)
• Excellent administration and organisational skills
• Ability to prioritise effectively and excellent time management skills
• Ability to work independently and as part of a team
• Aware of local events, Northwest geography as well as the latest industry news, challenges and trending topics to create engaging corporate content
• Flexible as some requirement for out of hours and weekend work may be required from time to time

About Hydes Established in 1863, Hydes Brewery is based in Manchester has expanded to include a portfolio of nearly 50 restaurants, pubs, bars, and hotels, and continues to grow, while still retaining its family feel. We have pubs across Greater Manchester, Lancashire and throughout Cheshire including Chester and Wrexham and some in the Wirral, near Liverpool.

Hydes’ vision is to deliver exceptional hospitality, and it’s our people that will help us achieve this. With a mission to deliver attractive environments, high quality products and exceptional service, we value our people and believe in recognising, rewarding and developing our teams.

Our aim is to create a great teamworking environment in which the opinions of all are sought and valued, and to grow our future talent from within, with continued development and progression opportunities.

Hydes is #OpenToAll and committed to encouraging equality, diversity and inclusion among our people, and we oppose and want to eliminate discrimination and welcome your application whatever your background or situation. We believe that everyone is unique and there should be no barriers to entry and no limits to ambition. We want everyone in our business to be treated with fairness and respect. If you need reasonable adjustments at any point in the application or interview process, please let us know.