Social Media Coordinator

human appeal; Cheadle; On-site; GBP 60,000 - 80,000; Full time

Job summary

A faith-based charity in Cheadle seeks a Social Media Manager to enhance brand awareness and customer engagement. Responsibilities include managing social media strategies, analyzing performance, and building online communities across platforms like Facebook and Instagram. Ideal candidates have a degree in Digital Marketing, at least 3 years' experience, and proven success in social media marketing. This full-time role offers a competitive salary and requires in-office presence.

Benefits

35 days Leave

Matched pension contribution

Employee discounts

Access to wellbeing hub

Prayer facilities

Qualifications

• Minimum 3 years' experience in social media marketing.
• Proven success in organic and paid social campaigns.
• Confidence with Facebook, Instagram, LinkedIn advertising platforms.

Responsibilities

• Manage the charity's social media activity.
• Develop strategies to enhance brand awareness and engagement.
• Monitor social media performance and report insights.
• Build online communities across multiple platforms.

Skills

Social media marketing

Community management

Content writing

Analytical skills

Campaign optimization

Education

Degree in Digital Marketing or equivalent

Tools

Google Analytics

Hootsuite

Facebook Ad Manager

Job description

To manage the charity's organic and paid social media activity to increase reach, brand awareness, encourage interaction, increase social conversions and engagement with our fans/followers.

To monitor and evaluate social media performance using Google Analytics, Hootsuite, Facebook Ad Manager and each platform's individual analytical dashboards, sharing and presenting results and insights across the charity, including campaign performance, key trends and competitor benchmarking in order to deliver short and long term improvements based on key learnings.

Benefits

• 35 days Leave
• Matched pension contribution
• Employee discounts and memberships
• Access to wellbeing hub
• Prayer facilities

Responsibilities

• Work with the Associate Director of Communications (Digital) to shape Human Appeal's Social Media Strategy and design campaigns to increase brand awareness, acquire new customers/donors, encourage interaction, increase social conversion and engagement levels.
• Successfully build Human Appeal's online communities on Facebook, Instagram, Twitter, YouTube, LinkedIn and Snapchat to raise the international profile of the charity and build meaningful relationships with donors, volunteers, key influencers, the media and other target audiences.
• Analyze activity across platforms to identify and follow up on successes while working with other teams to plan future social media campaigns (organic and paid) for maximum ROAS.
• Proactively and reactively protect and enhance the reputation of Human Appeal across social media, maintaining a high level of customer service at all times.
• Identify and implement new tools to boost our social media communities and conversions.
• Increase social conversions across platforms year on year against set KPIs.

What our CEO Says

"We are faith-based but not faith-specific. We have faith in all of humanity and believe we can achieve great things when we work together. So, come and be part of a dynamic global charity where we celebrate our differences, as well as our common humanity" – Dr Mohamed Ashmawey

What our Staff Say

• "At Human Appeal, each one of us has the opportunity to influence others. If you are prepared to challenge yourself there are no limits, so come and make it happen!" – Simon, Systems and Reporting Manager
• "I have been working at Human Appeal for many years! I believe in the cause we are working for. I believe in the charity sector and I believe in the reward we get for helping our fellow human beings in desperate need." – Insaf, Finance Lead
• "Working as a fundraiser, every day is different. It can be challenging, but when you're working tirelessly and raising funds to help those in need, it's an amazing feeling." – Adnan, Fundraising Coordinator
• "I saw an opportunity to assist in helping people across the world with the excellent work Human Appeal carries out. I enjoy working with so many talented people in a fast-moving environment." – Steve, Procurement Manager

Qualifications

• Degree in a relevant field (e.g., Digital Marketing) or equivalent experience.
• At least 3 years' experience in social media marketing or community management.
• Proven success in delivering and optimising both organic and paid social campaigns against KPIs.
• Strong practical knowledge of paid social best practices, including optimisation, account structure, bidding strategies, and targeting.
• Extensive experience in paid social media buying and multi-channel social advertising.
• Experience managing and optimising direct response and eCommerce campaigns.
• Confidence using native advertising platforms (Facebook/Instagram, Twitter, LinkedIn, etc.) and maximising ad budgets.
• Skilled in writing social media content that aligns with brand guidelines and tone of voice.
• Charity sector experience is a plus.
• Experience managing influencer or blogger partnerships.
• Familiar with social listening tools and feeding insights back into the business.
• Experience with social CRM.
• Able to manage and track social media budgets.
• Strong understanding of major and emerging social platforms and how to use them effectively.
• Proficient with social reporting tools (e.g., Facebook Insights) and able to extract data from Google Analytics.
• Experience with Google Tag Manager.
• Able to write engaging content that drives conversions and builds brand awareness.
• Comfortable working in a fast-paced environment with tight deadlines.
• Experience with multi-channel attribution.

Why Human Appeal – Projects

• Safeguarding bright futures for more than 22,000 vulnerable orphans in 9 countries.
• Pioneering technologically innovative infrastructure projects in Pakistan, like designing and building a 25-km embankment on the Chenab River.
• Protecting the health of mothers and their children in war-torn Syria by running the only free maternity hospital in Idlib, Syria.
• Quenching the thirst for the 2 million residents of the Gaza Strip by working with UNOCHA to purify Gaza's water network; building a large-scale desalination plant to provide daily access to clean water for 60,000 people across Gaza.
• Recovering lost livelihoods for vulnerable farmers in Gaza by planting 80,000 olive trees since 1991.
• Restoring safe and secure residential spaces in Syria, like the construction of a new town with 1,000 newly constructed homes in Al Zahoor.

Location and Contract

Based in Cheadle, full-time office required. This role is a full-time position with an initial 1-year term and a competitive salary.

Human Appeal is a faith-based charity that aims to abolish poverty by providing humanitarian aid, sustainable development programs and championing advocacy for our beneficiaries worldwide.