Social Media and Influencer Manager [UK]

Pinterest; Greater London; Hybrid; GBP 50,000 - 70,000; Full time

Job summary

A leading social media platform is seeking a highly dynamic Social Media & Influencer Manager to shape its Instagram strategy and manage influencer partnerships. The ideal candidate will have over 5 years of social marketing experience, particularly with consumer brands and platforms such as Instagram and TikTok. Key responsibilities include developing effective content strategies, enhancing follower engagement, and collaborating closely with various teams. This role requires in-person collaboration at least twice a month in London.

Qualifications

• 5+ years of social marketing experience for consumer brands.
• Strong ability to report on social media metrics and performance.
• Editing skills are essential, especially in TikTok.

Responsibilities

• Develop and execute engaging content strategy for UK Instagram.
• Manage influencer agency for brand campaigns.
• Translate performance data into strategic recommendations.

Skills

Social marketing experience

Experience with Instagram and TikTok

Reporting and analytics

Communication skills

Collaboration

Education

Bachelor’s degree in Marketing or equivalent experience

Tools

TikTok

Figma

Capcut

Job description

About Pinterest

Millions of people around the world come to our platform to find creative ideas, dream about new possibilities and plan for memories that will last a lifetime. At Pinterest, we’re on a mission to bring everyone the inspiration to create a life they love, and that starts with the people behind the product.

Discover a career where you ignite innovation for millions, transform passion into growth opportunities, celebrate each other’s unique experiences and embrace the flexibility to do your best work. Creating a career you love? It’s Possible.

We’re on the hunt for a highly dynamic, organised and hands‑on Social Media & Influencer Manager who can transform cultural insight and emerging trends into thumb‑stopping content that sparks conversation in‑market. You’ll be a socially native virtuoso with a history of designing high‑impact social and influencer plans, accelerating follower growth, and optimising performance through paid amplification. In this role you’ll build a best‑in‑class creator social book of business, and partner with leading agencies to amplify tentpole campaigns such as Pinterest Predicts to broader audiences.

What You’ll Do

• Undertake channel ownership for UK Instagram – develop and execute wildly surprising and scroll‑stopping content that drives talkability, engagement and shareability in the UK market.
• Shape an Instagram‑first strategy that sets Pinterest apart; keeping up‑to‑speed with the latest formats, trends and culture.
• Paid follower growth and organic boosting; work closely with paid media team and agency to drive follower acquisition on Instagram and TikTok – including forecasting and recommendations.
• Build out the UK’s social creator book of business – identifying, nurturing and contracting top talent.
• Manage influencer agency to amplify brand in‑market for tentpole campaigns such as Pinterest Predicts 2027. Report back to the business on campaign performance, focusing on reach/engagement, earned influence and sentiment.
• Present regular, clear, and compelling channel findings/reports, translating data into strategic recommendations for wider consumer marketing org.
• Operationalise content calendar to ensure smooth workflows and ensure what we put out in the world is beautifully crafted, well written and on brand.
• Push and refine our editorial tone of voice on social media, and distinguish us from other brands.

What We’re Looking For

• 5+ years of social marketing experience, ideally for a consumer brand. Additional experience in entertainment, design/art, fashion, travel, lifestyle, food verticals a plus.
• Proven track record of developing social marketing content for brands that demonstrate creative excellence and drive metrics, with a focus on Instagram and TikTok.
• Ability to work collaboratively with teams including comms, editorial, product, partnerships and marketing to enable social‑first thinking.
• Tapped into UK culture and emerging Gen‑Z trends.
• Strong experience in contracting and briefing influencers / content creators.
• Ability to report effectively on social media success – using social media tracking and analytics tools.
• Strong organisation skills; overseeing invoices, content calendars and operational flows.
• Editing skills essential; natively in TikTok, Figma, Capcut etc.
• Strong copywriting and curatorial eye.
• Some experience in crisis management and escalating community responses.
• Bachelor’s degree in a relevant field such as Marketing, or equivalent experience.

Relocation Statement

This position is not eligible for relocation assistance. Visit our PinFlex page to learn more about our working model

In‑Office Requirement Statement

• We let the type of work you do guide the collaboration style. That means we're not always working in an office, but we continue to gather for key moments of collaboration and connection.
• This role will need to be in the office for in‑person collaboration at least 2 times per month and therefore needs to be in a commutable distance from our London office.

Our Commitment To Inclusion

Pinterest is an equal opportunity employer and makes employment decisions on the basis of merit. We want to have the best qualified people in every job. All qualified applicants will receive consideration for employment without regard to race, color, ancestry, national origin, religion or religious creed, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, age, marital status, status as a protected veteran, physical or mental disability, medical condition, genetic information or characteristics (or those of a family member) or any other consideration made unlawful by applicable federal, state or local laws. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you require a medical or religious accommodation during the job application process, please complete this form for support.