Shopper Marketing Executive

Unilever; Greater London; Hybrid; GBP 32,000 - 39,000; Full time

Job summary

A leading consumer goods company is seeking a Retail Execution Support role to assist in delivering impactful activations across various business units. The successful candidate will utilize strong communication skills to foster relationships with stakeholders and manage activations that engage shoppers effectively. Knowledge of budget management and shopper insights will be crucial for success in this full-time temporary position, which involves both remote and onsite work. Compensation reaches up to £38,400 per annum, pro rata based on experience.

Qualifications

• Experience in developing and landing brand activations across digital and traditional channels.
• Ability to turn shopper insights into strategic actions.
• Comfortable challenging media agencies on their offerings.
• Able to communicate persuasively to retailers.

Responsibilities

• Support the Retailer Execution Manager in delivering activations.
• Maximize impact of brands at the point of purchase.
• Track and evaluate activations against KPIs.
• Manage budget accurately for campaigns.

Skills

Strong communication and collaboration skills

Experience in brand activations

Ability to engage stakeholders

Strong budget management skills

Use of shopper insights

Tools

Kantar

PDC

CMI

Nectar SIP/Pollen

Job description

Job Overview

The core purpose of this role is to support the Retailer Execution Manager (Shopper Marketing Manager) in delivering retailer activations with our customers across all Business units, maximizing the impact of Unilever’s brands at the point of purchase with our retailers.

What You Need to Succeed

The role requires strong communication and collaboration skills, working with numerous stakeholders across commercial, brand, media, digital, creative, insight, and the wider retail execution and shopper marketing team. The successful candidate will forge meaningful relationships with external stakeholders (marketing, commercial, communications, community teams) and media agencies.

Experiences & Skills Required

• Experience in developing and landing differentiated brand activations across digital and traditional channels for the biggest projects that deliver for the and their shoppers.
• Harness relevant shopper insights and turn them into strategic actions.
• Understand retailer dynamics and strategy & put the shopper at the centre of what we do.
• Engage stakeholders, working with agencies, customers, colleagues, and experts.
• Track and evaluate activations and ensure that learnings are shared internally, delivering against KPI’s and driving return on marketing investment.
• Be comfortable challenging retailer media agencies & media sales managers on their media offering.
• Use Kantar, PDC, CMI & Nectar SIP/Pollen to understand shopper execution performance and category dynamics to enhance future campaigns.
• Stay current with new ways of shopping and media associated with an omnichannel world through regular store visits and online walk‑throughs.
• Strong budget management skills, ensuring campaigns are executed to budget and with accurate forecasts, as well as the ability to raise Purchase Orders.
• Able to communicate in a compelling and persuasive manner, delivering inspiring category‑based sell‑in stories to retailers.

Travel & Working Environment

Occasional UK based travel required to the retailer’s head office and for meetings in the London office. The role offers a mix of remote and onsite working, subject to adjustment based on business requirements. The position is based in Kingston upon Thames, Surrey.

Location and Compensation

This is a full‑time temporary role to run until 03/07/#####, requiring 36.25 hours per week, Monday to Friday. Compensation is up to £38,400 per annum, pro rata, depending upon experience.

Team Introduction

Join the UKI 1UL Retail Execution Team and be part of a team that delivers innovative retail activation and best‑in‑class partnerships to make our brands unmissable at the point of purchase for our shoppers. We utilise relevant insights and identify opportunities to reach more shoppers, engaging with them across the shopper journey and encouraging more of them to choose our products.