Shopper Insights Manager

pladis Global; Greater London; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading global snacking business is looking for a Shopper Insights Sr Manager in Greater London to integrate shopper insights into category strategies and collaborate with marketing teams. This role requires strong analytical, storytelling, and strategic thinking abilities. Candidates should have experience in Category Management Insights, particularly in FMCG. The company offers a comprehensive benefits package including an annual car allowance, private medical insurance, and a supportive work environment.

Benefits

Annual car allowance

Private medical insurance

Volunteering Day per year

Discounted gym membership

Access to Employee Assistance Programme

Qualifications

• Minimum years of CMI/Shopper Insight/Category experience.
• Solid understanding of Quant and Qual market research methodologies.
• Strong storytelling with impactful communications.
• Demonstrated analytical and creative thinking abilities.

Responsibilities

• Integrate shopper insights into category strategy and activation plans.
• Collaborate with the Shopper Marketing team for actionable insights.
• Lead evaluation of shopper campaigns for future improvements.
• Support the development of shopper missions segmentation.

Skills

Strategic thinking

Collaboration

Analytical skills

Storytelling ability

Problem-solving skills

Education

Experience in CMI/Shopper Insight

Job description

Want to help us bring happiness to the world? Want to join an ambitious and fast growing global biscuits and confectionery business investing heavily in iconic global brands, infrastructure and people? Then this is the place for you.

As proud bakers and chocolatiers and custodians of iconic global brands, we don’t compromise on the quality of ingredients in our products or on the people we hire. We are looking for entrepreneurial spirits who share our passion for bringing happiness to our consumers and who embody our Winning Traits.

To succeed at pladis you need to bepurpose-led,resilientandpositiveto succeed here because we expect pace andagility, we insist oncollaborationand demand accountability. If that is your thing, then pladis offers global ambition, a clear Vision and roadmap for success, challenge, and unrivalled opportunities to learn and make an impact

Click “Apply” to get started.

Pladis’ ambition is to transform the biscuit and snacking category and drive accelerated growth through our portfolio of much-loved brands. The Consumer & Market Insights (CMI) team is essential to this transformation as they are responsible for consumer and shopper insights expertise, knowledge and focus to help change the pladis culture from Product centric to Consumer and Shopper -centric.

The UK&I Consumer & Market Insights team play a strategic role within the business, challenging current thinking and pro-actively moving the business forward and driving profitable growth.

It is vital that we have in-depth understanding of shoppers, their needs and behaviours to leverage opportunities for our brands and categories. The Shopper Insights Sr Manager role, within the CMI team, is responsible for partnering with the Shopper Marketing and Category Strategy teams to bring expertise on our shoppers and channels into our internal plans, as well as externally to influence our key retail partners.

What will be your key deliverables?

• Be a strong strategic partner for the Category Strategy team: Integrate shopper insights into category vision, strategy, and activation plans, ensuring shopper needs and behaviours are considered in decision-making.
• Collaborate with Shopper Marketing: Work closely with the Shopper Marketing team to ensure all shopper campaigns and initiatives are grounded in actionable shopper insights. Provide relevant data, trends, and recommendations to maximize campaign effectiveness.
• Shopper Marketing Campaign Evaluation: Lead the measurement and evaluation of shopper assets and campaigns, providing analysis and recommendations to improve future activity.
• Segmentation & Targeting: Lead the development of shopper missions segmentation and support its application across channels to better target and engage shoppers.
• E-commerce transformation strategy: Lead development of a robust shopper insight plan to drive ’s accelerated growth in the next Y for pladis
• Stakeholder Engagement: Maintain effective working relationships with external shopper research partners and collaborate with the wider Consumer & Market Insights (CMI) team to ensure insights flow throughout the business.
• Bringing the outside in: Through identification of key trends and shifts in the external environment that impact the behaviour of shoppers, consumers and customers. Ensuring this insight plays a key role in informing pladis brand and category strategies.
• Regulatory Impact Monitoring: Monitor the impact of regulatory changes (, HFSS legislation) on shopper behaviour and support the sharing of learnings and recommendations internally.

Bring your experience.

Essential

• A minimum of years of CMI/Shopper Insight/Category and Insight experience, ideally with another FMCG manufacturer. Prior experience on Impulse/Snacking categories would be a plus
• Solid understanding of Quant and Qual market research methodologies.
• Must be a strong storyteller, with the ability to communicate insights with impact & in an inspiring way
• Proven collaboration abilities, strategic thinking and leadership skills
• Must demonstrate both analytical and creative thinking abilities
• Strong conceptual skills, including flexibility in approach to problem solving, ability to push beyond the obvious to find innovative solutions.
• Stands alone, when needed, with strong points of view and presents facts/insights in challenging situations with professional manner.

What will the interview process be?

• Initial Telephone call with Talent Acquisition
• st stage interview – minutes competency-based interview based on our company values and your experiences.
• nd stage interview – minutes – a technical interview to understand your skill set/case study or presentation interview.

What does pladis offer you?

• Annual Car allowance, paid monthly, with optional Car Salary Sacrifice Scheme
• Annual Incentive Plan (AIP) – this is the business’s annual bonus scheme.
• Opportunity to self-enrol into Health Cash Plan
• Private medical Insurance
• Enhanced parental leave and a supportive phased return-to-work program to help colleagues balance family and career.
• Stakeholder Pension Scheme
• Life Assurance Cover ~ upon enrolment to Stakeholder Pension Scheme
• days + bank holidays
• Holiday Enhancement Scheme
• Volunteering Day per year
• Cycle to work scheme
• Discounted gym membership
• Discount and Cashback Scheme – make your everyday spending work hard for you on major high street brands, supermarkets and services
• Access to Employee Assistance Programme

Our Values

Purpose led – We’re energised and guided by our purpose to bring happiness with every bite

Agile – We’re ever evolving, we never stand still, always improving for our customers and our consumers.

Positive – We’re highly motivated optimistic, courageous, and we inspire each other to be better

Resilient - We’re persistent in the face of setbacks, quick to adapt, learn and move forward

Collaborative – We gain strength from operating as one pladis, winning and succeeding together

Best mix of ingredients

pladis is an equal opportunities employer, like every great recipe we’re a thoughtful mix. A happy and inclusive place to work that’s as diverse as our consumers and the communities we support, live and work in, all around the world. Where every voice is heard, and difference is celebrated. Where fresh perspectives and new ideas help us grow and thrive.

pladis is an Equal Opportunity Employer, committed to hiring a diverse workforce. All openings will be filled based on qualifications without regard to race, color, sex, sexual orientation, gender identity, national origin, marital status, veteran status, disability, age, religion or any other classification protected by law.

We operate a strict Preferred Supplier List. If you are a recruitment agency and wish to submit candidate to be considered for this vacancy, you must have agreed to, and signed, our terms of business.
We will not accept CVs from any other sources other than those currently on our PSL. We will not pay a fee for any candidate that has not been represented by a provider on our PSL.