SEO/GEO Analyst

Moburst; Greater London; On-site; GBP 40,000 - 50,000; Full time

Job summary

A leading mobile-first digital agency in Greater London seeks an SEO/GEO Analyst to optimize content visibility and analyze performance metrics. The ideal candidate has over 3 years of experience in SEO and data analysis, combined with strong communication skills. Responsibilities include monitoring trends, evaluating client content for AI-driven platforms, and collaborating with cross-functional teams to enhance organic results. This role offers a dynamic work environment focused on growth and innovation.

Qualifications

• 3+ years of experience in SEO, GEO analysis, or similar analytical roles.
• Native English speaker with excellent communication and writing skills.
• Experience in a digital marketing agency or similar fast-paced environment.

Responsibilities

• Analyze organic performance metrics across search engines and AI tools.
• Evaluate client content visibility in AI-driven platforms.
• Translate complex data into actionable insights for clients.

Skills

SEO best practices

GEO analysis

Data visualization

Communication

Digital marketing

AI tool familiarity

Tools

Google Search Console

GA4

SEMrush

Ahrefs

Job description

Moburst is a full-service mobile-first digital agency that propels companies into category leaders through AI-powered marketing. Our methodology is driven by a proprietary AI program, with dedicated experts embedded in every department to pioneer intelligent solutions that deliver unparalleled client growth.

Trusted by global leaders from startups to enterprises like Google, Uber, Samsung, and Reddit, we deliver end-to-end results across the full marketing stack. Our expertise spans data-driven strategy, full-funnel organic growth (ASO/SEO/AEO), award-winning creative, digital transformation with dev teams, and intelligent media planning and buying execution.

We’re looking for an SEO/GEO Analyst. As part of this role you will analyze performance metrics, uncover growth opportunities, and help optimize content visibility across search engines and AI-powered search tools. You’ll work closely with strategists, content specialists, and cross-functional teams to ensure our clients achieve the highest possible organic impact across all platforms.

Responsibilities

SEO & GEO Analysis

• Analyze organic performance metrics across search engines and AI tools such as ChatGPT and Gemini.
• Monitor AI‑prompt trends, ranking changes, visibility patterns, and competitive landscapes.
• Perform in-depth SEO audits to identify technical, on‑page, and off‑page growth opportunities.
• Track GEO‑based performance variations and provide insights for localized optimization strategies.

AI Tool Optimization

• Evaluate how client content is interpreted and presented in AI‑driven search or conversational platforms.
• Develop optimization recommendations for visibility and accuracy across major AI tools.
• Test and document behaviors of AI models to support ongoing strategic development.

Client Strategy & Reporting

• Translate complex data into clear, actionable insights for internal teams and clients.
• Build and maintain performance dashboards and recurring reports.
• Collaborate with teams across the organization to improve organic results and user experience.

Cross‑functional Collaboration

• Work with the Organic team to refine strategies based on trends and performance data.
• Participate in client meetings, presenting findings and strategic recommendations.
• Stay up‑to‑date with industry developments, algorithm updates, and emerging AI search behavior.
• Support the creation of internal guidelines and briefs for cross‑functional teams, ensuring consistent alignment across strategic initiatives.

Required Qualifications

• 3+ years of experience in SEO, GEO analysis, or similar analytical roles.
• Native English speaker with excellent communication, writing, and presentation skills.
• Strong experience working in a digital marketing agency or similar fast‑paced environment.
• Solid understanding of SEO best practices, keyword research, ranking factors, and analytics tools such as Google Search Console, GA4, SEMrush, Ahrefs, and others.
• Comfort with data analysis, synthesis, and visualization.
• Familiarity with AI‑based search platforms such as ChatGPT, Gemini, Perplexity, and knowledge of how they evaluate content—advantageous.

Ability to manage multiple projects and priorities in a dynamic environment.