SEO Executive | Cult Beauty

THG; London; On-site; GBP 30,000 - 45,000; Full time

Job summary

A global ecommerce leader in London is seeking an SEO Executive to join its marketing team. The role involves developing SEO strategies, conducting audits, and collaborating with various teams to enhance website performance. Candidates should have 2+ years of SEO experience, strong analytical skills, and proficiency with tools like Google Analytics. This position offers comprehensive benefits and opportunities for career development.

Benefits

Career Development Programs

Enhanced annual leave

On-site gym

Discounts on THG brands

Employee Assistance Programme

Qualifications

• 2+ years of proven experience in SEO and digital marketing.
• In-depth knowledge of search engine algorithms and ranking factors.
• Experience with CMS platforms and basic HTML/CSS.

Responsibilities

• Develop and execute SEO strategies to drive organic growth.
• Conduct site audits to enhance site performance.
• Monitor website analytics and SEO performance metrics.

Skills

SEO strategies

Data analysis

Technical SEO

Communication

Tools

Google Analytics (GA4)

Google Search Console

Ahrefs

Screaming Frog

Job description

Overview

About THG
We are THG, a global ecommerce group on a mission to be the global online leader in beauty and sports nutrition. Our portfolio of leading retailers and brands such as LOOKFANTASTIC, Myprotein, ESPA, Perricone MD, and Cult Beauty form our two core businesses: THG Beauty and THG Nutrition. From Manchester to New York, we're powered by a team of over 2500 people who work together, lead by example, and think BIG. With us, you'll go further, faster. What are you waiting for?

Life at THG Beauty
We know that beauty isn't one-size-fits-all. Our portfolio of leading retailers and iconic beauty brands caters to everyone, everywhere, empowering customers all over the world to look and feel fantastic. By combining our portfolio of owned brands with a marketplace for over 1,300 third-party beauty brands through online retail sites LOOKFANTASTIC, Cult Beauty, and Dermstore, THG Beauty's ambition is to be the global digital partner of choice across the beauty industry, supporting the channel shift to online. THG Beauty's breadth of relationships is unique to the beauty market; it engages with brands as a retailer, a brand owner, and a product developer and manufacturer, making it the industry's digital strategic leader.

Cult Beauty
Who is Cult Beauty? Well, we're a beauty-obsessed team who share a common goal - to become the most trusted beauty retailer in the world! We're all about intelligent beauty, from the way we pick our ever-lusted-after brands to how we talk to our exceptionally savvy customers. Our Cult Community values transparency and so do we. That's why we only sell the products that truly blow us away and publish every review on our site. To achieve this goal, we want to collaborate with individuals who have the same vision. As part of the Cult Beauty team, you'll be encouraged to share ideas and empowered to aim for the skies. We're a team so if we fail, we fail together and try again. Cult Beauty has become the successful world leader it is because of our people. We're a close-knit family that recognises that our collective and community are much more valuable than the sum of their parts. We're not just here to sell the most unbelievably amazing beauty products in the world, we also want to challenge the definition of what 'beauty' is and use our platform to challenge the status quo - both in our industry and society.

Role:

Why be an SEO Executive at THG Beauty?

We are hiring an experienced SEO Executive to join our marketing team. The candidate will be a strategic thinker with a proven track record of implementing successful SEO strategies that drive traffic, increase conversion rate (CVR), and improve user experience.

As an SEO Executive, you'll:

• Develop and execute comprehensive SEO strategies to drive organic growth and achieve top rankings with the best user experience at our core.
• Perform on-page, off-page and technical SEO.
• Collaborate with cross-functional teams to ensure SEO best practices are integrated into content creation, website development, PR, eCom and other relevant channels.
• Conduct regular site audits to identify technical SEO issues and recommend solutions to enhance site performance and user experience.
• Work closely with the content team to ensure calendars are optimised with NPDs, brand launches, trending topics, BOTM and PLPs/PDPs.
• Monitor and analyse website analytics, search console data, and other relevant metrics to identify trends and opportunities for improvement.
• Work closely with the PR team to ensure SEO campaigns are driving quality coverages from publications.
• Provide guidance and mentorship to junior team members, helping them develop their skills and grow within the organisation.
• Prepare and deliver regular reports on SEO performance, outlining key metrics, achievements, and areas for improvements to the SLT.
• Collaborate and use 360 marketing channels to build momentum and drive channel growth.
• Stay current with industry trends, competitor strategies, and market changes to ensure our SEO strategies remain effective and ahead of the curve.

What skills and experience do I need for this role?

• 2+ years of proven experience in SEO and digital marketing, with a track record of successful strategy implementation and results.
• In-depth knowledge of search engine algorithms, ranking factors, and SEO best practices.
• Proficiency in using SEO tools such as Google Analytics (GA4), Google Search Console, Ahrefs, Screaming Frog, Content Square etc.
• Strong analytical skills and ability to interpret data to drive actionable insights.
• Excellent communication skills, both written and verbal, with the ability to effectively collaborate with cross-functional teams.
• Solid understanding of technical SEO, including website structure, crawl optimisation, and indexation.
• Experience with CMS platforms and HTML/CSS basics.
• Proven ability to manage multiple projects, meet deadlines, and adapt to changes in a fast-paced environment.
• Passion for staying up-to-date with the latest industry trends and advancements in SEO.

What’s in it for me?

Career Development

• Access bespoke development programmes that have been designed and developed by our in-house L&D team.
• Continued development through our upskilling programme that is delivered in partnership with an industry-leading training provider.

Enhanced Leave

• 25 days annual leave plus bank holidays.
• Don't want to work on your birthday? We don't either! Enjoy your day off on us!
• Enhanced maternity and paternity pay, depending on length of service.
• Up to 10 days compassionate leave.
• Buy back up to 3 days each year.
• Unlock 2 days volunteer leave after 12-months.

Wellbeing Support

• Access face-to-face and virtual appointments with our in-house GP.
• Access our in-house CBT therapist.
• Access our 247 Employee Assistance Programme (EAP) which is provided by Bupa.
• State-of-the-art on-site gym.
• Access to our on-site physio.

Other Perks

• Save up to 12% on the cost of personal tech through our salary sacrifice scheme.
• Subsidised bus pass from Manchester City Centre to our ICON office.
• Up to 50% staff discount on THG brands.
• On-site staff shop.
• Access to on-site barber.
• Know someone who would be perfect for THG? Refer them and get up to £1000 when they pass their probation.
• Anniversary gifts when you hit 5 and 10 years of service.

THG is proud to be a Disability Confident Committed employer. If you are invited to interview, please let us know if there are any reasonable adjustments we can make to the recruitment process that will enable you to perform to the best of your ability.

THG is committed to creating a diverse & inclusive environment and hence welcomes applications from all sections of the community.

Because of the high volumes of applications our opportunities attract, it sometimes takes us time to review and consider them all. We endeavour to respond to every application we receive within 14 days. If you haven't heard from us within that time frame or should you have any specific questions about this or other applications for positions at THG please contact one of our Talent team to discuss further.