SEO Copywriter

K3 Capital Group; Bolton; Hybrid; GBP 30,000 - 40,000; Full time

Job summary

A leading professional services firm in Bolton is seeking a motivated PPC Executive to enhance their paid advertising strategy. The role requires writing high-quality SEO-optimised content, collaboration on content strategies, and utilizing SEO tools. Candidates should have at least 2 years of experience in a B2B environment, along with excellent writing and analytical skills. The position offers a hybrid working model with competitive salary and benefits.

Benefits

Competitive salary and benefits package

Opportunities for professional development

Supportive collaborative team environment

Qualifications

• 2+ years experience in writing SEO-optimised content in a B2B environment.
• Strong understanding of SEO and content marketing principles.
• Exceptional writing, editing, and proofreading skills.

Responsibilities

• Write high-quality SEO-optimised content for various marketing channels.
• Identify opportunities to optimize existing content.
• Collaborate on content strategies with marketing teams.

Skills

SEO-optimised content writing

Keyword research

Content strategy collaboration

CMS management

Analytical skills

Tools

WordPress

Semrush

Ahrefs

Moz

Job description

Overview

Please note this role will require at least 1 day per week in our Bolton or Manchester office.

About K3 Capital Group

K3 Capital Group is a multi-disciplinary and complementary group of professional services businesses advising UK SMEs, with some operations overseas. We are committed to delivering exceptional results for our clients through expert advice and a collaborative approach.

As our marketing team continues to grow, we are seeking a capable and motivated PPC Executive to help enhance our paid advertising strategy and support our ambitious growth plans.

Responsibilities

• Write high-quality and compelling SEO-optimised content for a variety of marketing channels, including, but not limited to, websites and news articles
• Identify and assess opportunities to optimise existing content to maximise rank and traffic.
• Collaborate with the central and digital marketing teams to produce effective content strategies
• Interpret copywriting briefs to understand project requirements
• Ability to conduct high-quality research and write about a variety of topics
• Create, edit and proofread content based on keyword analysis and SEO best practices
• Monitor, analyse and report on the performance of content using SEO analytics tools
• Maintain and contribute to a content plan, ensuring it\'s aligned with the objectives of the marketing department and various Group companies
• Keep informed with the latest changes in algorithms and SEO trends
• Accountable for CMS management for SEO, such as publishing and editing content.
• Assisting other members of the SEO team with technical, on site and local tasks.

Desired Skills And Qualifications

• At least two years' experience in writing SEO-optimised content in a B2B environment, using SEO tools and generating keyword lists
• A strong understanding of SEO and content marketing principles
• Exceptional writing, editing, and proofreading skills with a strong attention to detail
• Proactive, self-motivated individual with a strong drive to take initiative
• Familiarity with web publications and proficiency in content management systems such as WordPress would be desirable
• Experience using popular SEO tools such as Semrush, Ahrefs, and Moz for keyword research, competitor analysis, and content optimisation
• Excellent time-management, communication and organisational skills
• Ability to work both independently and as part of a team
• Confidence in communicating with internal/external stakeholders, including, but not limited to, directors, clients, partners, etc
• Working within the professional services industry would be advantageous, but is not essential

What We Offer

• Competitive salary and benefits package
• Hybrid working with flexibility to split time between home and office
• Opportunities for ongoing professional development and training
• A supportive, collaborative team environment
• The chance to work across a portfolio of professional services businesses with varied audiences