SEO Content Writer

Visualsoft | Shopify Plus Partner | Full Service Agency; North East; Hybrid; GBP 25,000 - 35,000; Full time

Job summary

A leading digital agency is seeking a creative SEO Content Writer to produce engaging and optimized content to enhance client visibility. This position offers hybrid working and a range of employee benefits, including unlimited holidays and extensive medical support. Candidates should have experience in writing for the web and a willingness to learn SEO principles. This is a great opportunity for those looking to grow their career in a friendly and dynamic environment.

Benefits

Unlimited paid holidays

Medicash Cash Plan

Dog-friendly workspace

Free breakfast and drinks

Pension scheme

Paid volunteering days

Qualifications

• Experience writing compelling content optimized for web audiences.
• Willingness to learn more about broader SEO practices.
• Meticulous approach to grammar, spelling, and blog structure.

Responsibilities

• Create optimized landing pages and blog content.
• Conduct keyword research and assist in content strategy.
• Support client-facing activities with presentations.

Skills

Web writing experience

Audience engagement

SEO knowledge

Time management

Creative content ideas

Tools

Google Keyword Planner

Ahrefs

SEM Rush

Job description

Overview

Are you a creative wordsmith with a passion for crafting content that not only engages but also ranks? We’re looking for a talented SEO Content Writer to join our team on a hybrid basis from one of our key sites in Stockton, Newcastle, or Manchester. In this role, you’ll play a pivotal part in creating compelling, search-optimised content that drives visibility, boosts online performance, and helps our clients stand out in competitive markets.

As an SEO Content Writer, you’ll be responsible for creating high-quality, strategically optimised content across various formats and platforms. You’ll play a key role in implementing content strategies, conducting thorough keyword research, and supporting client-facing activities to drive measurable results.

Responsibilities

• Write optimised landing page content, including keywords and internal links
• Write optimised blog content, including keywords, internal links, optimised titles, and embedded images
• Create content for a range of audiences, including B2C and B2B customers, with an understanding of the full funnel and how to write for every stage
• Possess strong research capabilities to inform content creation
• Proactively lead content planning for a wide range of content types, spanning all areas of the marketing funnel, including in-depth keyword research, understanding of intent types, and a deep understanding of personas
• Create written content for content marketing campaigns
• Create content for Online Marketing channels, including Marketplaces, Social, and Email
• Upload content to the relevant areas of the client\'s site using platforms such as Shopify and Magento, and Visualsoft
• Work closely with SEO Strategy and the wider team to support quarterly and yearly content strategy creation
• Carry out keyword research using various tools (Google Keyword Planner, Ahrefs, SEM Rush)
• Create brand and customer personas with an understanding of purchasing motivations, pain points and blockers across multiple personas
• Support with client-facing meetings with an SEO Account Director present
• Manage your own workload and maintain individual and team KPIs
• Be responsible for own time and task management, ensuring efficient project delivery
• Demonstrate the ability to meet deadlines and manage multiple projects simultaneously
• Work with designers & developers to create on-site content pieces (CMS pages, guides, interactive content)
• Own client communications relating to Content approvals, showcasing a deep understanding of the value proposition and relationships with clients.
• Provide assistance with tracking, reporting, and providing detailed analysis of content performance
• Attend & deliver presentations in client-facing meetings independently if needed
• Spot opportunities for content to be activated in multi-modal formats across various other marketing channels.
• Continually expand knowledge & understanding of wider SEO practices

Requirements

• Experience writing for the web
• A good understanding of how to create content that attracts a range of audiences and personas
• Basic knowledge & understanding of wider SEO practices or willingness to learn
• A meticulous approach to grammar, spelling, blog structure, and providing the highest-quality copy possible
• Ability to come up with creative content ideas
• Excellent time management and communication skills
• A willingness to learn how wider SEO (including technical, outreach & strategy) works alongside content creation
• Ability to foster strong relationships at all levels

Benefits

• Competitive basic salary with great progression options
• Unlimited paid holidays - yes that's not a typo!
• Hybrid working
• Medicash Cash Plan - covering medical support, massages, optical, dental, a discounts platform, and extras like SkinVision and digital physiotherapy
• Employee Assistance Programme - access to Vivup for mental health support, financial guidance, and wellbeing resources
• Dog-friendly workspaces in Stockton on Tees and Manchester
• A high-performance MacBook
• VS Perks with monthly treats
• Free breakfast, fruit, drinks and protein shakes
• Friday afternoon drinks
• Pension scheme
• Paid volunteering days
• Cycle to work scheme
• Discounts across our brands
• Regular team social events
• Training & development

Equal Opportunity

Visualsoft is an equal opportunities employer committed to creating a diverse and inclusive environment where employees are valued for their skills, experiences, and unique perspective. We believe passionately that a diverse workforce is central to our success so we welcome applications from all sections of the community.

A little formal note: by applying you implicitly consent to us processing your personal data for review for this vacancy only.