Senior Yield Analyst

Bloomberg L.P.; Greater London; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading financial data and media company based in Greater London is seeking a Senior Yield Analyst to join its Global Yield Team. This role involves analyzing media inventory to maximize advertising revenues across platforms like Digital, TV, and Print. The ideal candidate will have over 5 years in digital ad sales and strong analytical skills, complemented by proficiency in Microsoft Excel. The position offers the opportunity to influence pricing strategies and drive performance improvements across the company's diverse media assets.

Qualifications

• 5+ years of experience in digital ad sales including various media.
• Experience in advertising, media, or finance with a strong background in digital or TV.
• Ability to extract and manipulate data across the organization.

Responsibilities

• Serve as a main contact for Sales, Planning, and Ad Operations teams.
• Identify inventory trends and develop quantitative analysis.
• Own the rate card process for multiple mediums.

Skills

Data-driven

Analytical skills

Strong communication skills

Project management

Attention to detail

Tools

Microsoft Excel

Google Ad Manager (GAM)

Job description

Senior Yield Analyst, Contract

Location London

Business Area News and Media

Ref # 10047977

Description & Requirements

Bloomberg LP has built a significant Media business spanning television, digital, magazine, radio and live event platforms across the globe! In the midst of a historic time in the Media industry, Bloomberg Media is growing its global footprint and reach through new innovations from Originals to New Economy.

At Bloomberg Media we are committed to providing extraordinary support to our business partners by providing insight on business performance, financial oversight and thought leadership.

We’re seeking a Senior Yield Analyst to join Bloomberg Media Global Yield Team. You will work across all of our media assets including Digital, TV, Social, Audio, and Print. You’ll be responsible for analysing our inventory to ensure we are accurately and effectively monetizing our advertising assets through data-driven strategic insights, while having the ability to effectively translate and adjust to sales and operational needs.

We’ll Trust You To:

• Serve as a main point of contact for Sales, Planning, and Ad Operations teams to review and approve pricing and inventory across multiple mediums and buying methodologies including Digital, Linear, Social, Programmatic.
• Be fully engaged and fluent in the inventory, pricing and revenue data to clearly translate that data to many different groups; and quick to understand the story within the data to take action.
• Identify inventory trends and develop quantitative analysis, reports and business models as needed to expose inventory risks and revenue opportunities.
• Have a comprehensive understanding of marketplace nuances and signals to recommend pricing and inventory adjustments to balance effective yield and advertiser performance.
• Own the rate card process and structure for multiple mediums and propose changes based on data and marketplace feedback.
• Provide recommendations to enhance current systems and tools to more effectively manage pricing and inventory.

You’ll Need To Have:

• A minimum of 5 years of experience within Digital ad sales including Display/Video, OTT/CTV, Linear TV, Print, Social and Audio/Podcasting
• Work experience in advertising, media or finance with a strong background in either Digital or TV in a global organization
• Experience in using Microsoft Excel to process large amounts of raw data, specifically with power pivot and power query functions
• Fluency in both written and spoken English
• Data-driven with strong mathematical and analytical background
• An ability to extract and manipulate a variety of data for all groups across the organization
• High attention to detail and comfort with large amounts of raw data
• Proven continuous career growth within an organisation

We'd Love To See:

• Knowledge of Google Ad Manager (GAM), Operative and Yield Analytics a plus
• Strong communication skills – oral, written, interpersonal
• Ability to multitask and work with multiple teams
• Excellent organizational and project-management skills

If this sounds like you:

Apply if you think we're a good match. We'll get in touch to let you know what the next steps are, but in the meantime feel free to have a look at this:

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