Senior Social Media Manager

Zachary Daniels Recruitment; Leigh; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading recruitment agency is seeking a Senior Social Media Manager to enhance the social presence of a well-known brand. You will define and execute a bold social media strategy, lead creative campaigns, and analyze performance insights. The ideal candidate has over 5 years of experience in social media, particularly in sport, fashion, or lifestyle. Strong stakeholder management and team leadership skills are essential for this role.

Qualifications

• 5+ years' experience in social media, ideally in sport, fashion, or lifestyle.
• Proven strategist with team management skills.
• Experience handling senior stakeholders and agencies.

Responsibilities

• Define and deliver a bold social media strategy.
• Lead campaign development from idea generation to execution.
• Oversee content creation and publishing across various platforms.

Skills

Social media strategy

Campaign development

Content creation

Analytics and reporting

Relationship building

Job description

Overview

Senior Social Media Manager | North West | Competitive Salary + Benefits

Looking for your next big challenge in social? This role is all about taking the reins of a well-known brand's social presence, shaping its voice, and driving growth across every platform. The Senior Social Media Marketing Manager will set the vision, lead on creative strategy, and deliver campaigns that don't just get noticed - but deliver results.

Responsibilities

• Define and deliver a bold social media strategy that elevates the brand and builds long-term engagement.
• Lead end-to-end campaign development, from idea generation through to execution and optimisation.
• Oversee content creation and publishing across TikTok, Instagram, Snapchat, Twitch, LinkedIn, and emerging channels.
• Build strong relationships with creators, influencers, and partners to extend reach and brand relevance.
• Analyse performance, translating insights into actions to continually refine and improve.
• Collaborate with senior stakeholders to ensure social is fully aligned with business priorities.

Qualifications

• + years' experience in social media, ideally gained in sport, fashion, or lifestyle.
• A proven strategist with the ability to set direction, manage teams, and deliver commercial impact.
• Confident handling senior stakeholders and external agencies.
• Skilled in using analytics and reporting tools to inform decision making.
• Culturally aware, creatively curious, and passionate about building communities that last.