Senior Social & Community Manager

VIEVE; London; Hybrid; GBP 50,000 - 70,000; Full time

Job summary

A dynamic beauty brand in central London seeks a Senior Social & Community Manager to shape social strategies and foster community engagement. The ideal candidate is strategic, creative, and experienced in influencer relations and community management. This role offers competitive compensation, hybrid work options, and is positioned for growth within a vibrant team culture.

Benefits

Hybrid working

Enhanced family leave

Private medical insurance

Generous staff discount

25 days holidays plus bank holidays

Qualifications

• Proven ability to set visions for social growth through community.
• Experience in developing and executing strategies across social channels.
• Management experience and nurturing creator programs.

Responsibilities

• Lead the development and execution of social media strategy.
• Manage community engagement and advocacy programs.
• Track and analyze social KPIs for optimization.

Skills

Community engagement

Social media strategy

Content creation

Data analysis

Influencer relationship management

Job description

About the Company

VIEVE means ‘Full of Life’ and this ethos is at the core of the brand. Beauty with personality that inspires everyone to express themselves with newfound confidence and ease.

VIEVE is born from an innate passion for artistry and a deep understanding of the positive impact makeup can have. It’s high performance, aspirational yet accessible, created by makeup pro and beloved beauty digital creator, Jamie Genevieve.

We live by our values of Respect, Inspire & Own It, Together.

Join us at VIEVE and become part of a vibrant and inclusive team dedicated to empowering individuals through beauty and self-expression.

About the Job

As Senior Social & Community Manager, you will own how VIEVE shows up across social channels - creating bold, culturally relevant content strategies that turn audiences into fans, and fans into lifelong advocates.

You’ll lead our social strategy and our approach to community - building a powerful ecosystem of creators, superfans, and advocates who bring the brand to life every day. From nurturing UGC and showcasing real community stories, to partnering with channel owners to amplify their voices, you’ll make sure VIEVE’s community feels seen, heard, and celebrated.

This is a role for someone who is both creative and strategic - someone who thrives at the intersection of storytelling, culture, data, and community building. Reporting to the Head of Marketing, you’ll work cross-functionally across the business to ensure our social and community strategies are deeply connected to brand and commercial goals.

Key Responsibilities

You will be responsible for:

Social Media & Content Management

• Lead the development and execution of VIEVE’s social media strategy across TikTok, Instagram, and emerging platforms - setting the tone, voice, and content direction.
• Own content planning and publishing, ensuring a balance of brand storytelling, product education, and cultural relevance that drives growth and engagement.
• Act as VIEVE’s social storyteller, experimenting with formats to maximise reach, engagement and keep VIEVE ahead of the curve.
• Collaborate with key stakeholders and wider channel owners including Creative, Ecomm and Retail teams to produce campaign-worthy social content that ladder up to launches and brand moments.
• Build a strong UGC and creator content pipeline, weaving real voices into our social storytelling and product pages.
• Monitor cultural trends, emerging platforms, and content formats to ensure VIEVE remains relevant, innovative, and audience-first.
• Track, analyse, and report on social KPIs, using insights to continually optimise strategy and inform future content.

Community Management & Advocacy

• Develop and scale advocacy and ambassador programmes, turning VIEVE superfans into a powerful growth channel.
• Manage day-to-day community engagement, overseeing responding to comments, DMs, and fostering two-way conversation that strengthens loyalty.
• Lead community-first activations (lives, AMAs, IRL pop-ups), ensuring every touchpoint creates meaningful brand experiences and a two-way feedback loop.
• Partner with internal teams to ensure community feedback helps inform relevant decisions across campaigns and brand evolution.
• Own community performance reporting and budget management, ensuring ROI accountability for community spend.

Influencer Marketing

• Develop and execute influencer marketing plans to deliver a best-in-class creator strategy, from nano to macro.
• Identify and nurture long-term influencer relationships that align with VIEVE’s brand values and goals.
• Manage influencer campaigns end-to-end, from briefing and content approval to reporting and ROI tracking.
• Lead all retailer community and influencer brand partnerships, ensuring integrated execution across channels.

Strategic Planning, Insights & Performance

• Set and manage social and community OKRs tied to acquisition, UGC growth, and brand advocacy.
• Use data and insights to continually optimise programme performance, including audience segmentation, creator tiers, and platform priorities.
• Monitor cultural trends, platform behaviours, and creator dynamics to keep VIEVE’s brand voice relevant and resonant.
• Track and analyse KPIs across social media, influencer, and community programmes, providing regular reporting and actionable insights.

Leadership & Team Development

• Manage and mentor a junior team (currently 1 x direct report, however this is growing), supporting their professional growth and ensuring high performance as the team scales. This includes the delivery and management of Professional Development Plans, OKRs, and ongoing 1:1s.
• Champion the voice of the community across the business, ensuring social insights shape marketing, PR, and ecommerce decisions.
• Represent social & community at a senior level, driving cross-functional collaboration and innovation.
• Act as a role model for VIEVE’s values, contributing to a positive, inclusive, and high-performing team culture.

What We Are Looking For

• You have a proven ability to set long-term visions for social growth through community, with experience developing and executing strategies across social, influencer, and community channels.
• You have a strong understanding of how to align social brand goals with commercial objectives and OKRs – and you’re energised by ambitious targets.
• You are fluent in social, with a deep understanding of platform-specific strategies (Instagram, TikTok, YouTube), and you know how to apply content strategies to drive community growth.
• You have management experience. You know how to bring out the best in people, and can inspire, lead, and encourage growth within your team.
• You’ve nurtured and scaled creator programmes, with a holistic understanding of how community contributes to brand growth on social and beyond.
• You're comfortable engaging with real people and real communities, both online and offline - and you understand how to foster loyalty and turn audiences into brand advocates.
• You thrive when leading community campaigns end-to-end, from strategy and recruitment to execution and reporting.
• You’re confident setting and tracking OKRs and budgets. You can draw actionable insights from performance data, and you continually optimise based on real-time feedback and competitor analysis.
• You’ve worked closely across marketing, creative, PR, ecommerce, and commercial teams. You’re an excellent communicator and bring people on the journey with you.
• You bring a startup mindset - proactive, solution-focused, and always ready to improve or contribute. You’re energetic and enthusiastic, with a genuine passion for the VIEVE brand and its community.

About You

• Results driven, with high attention to detail
• Organised, efficient, and able to manage multiple complex projects
• Excellent communicator and collaborator
• Customer-obsessed with a creative flair
• Commercially minded and solutions-oriented
• Passionate about the VIEVE brand and community
• Available to commute to our central London office at least twice per week

What VIEVE Offers You

Work Life Balance – we offer hybrid working, enhanced family leave and sick pay, 25 days holidays plus bank holidays and your birthdays off.

A Great Team – we pride ourselves on our friendly culture and welcoming environment. We have regular social get togethers if that’s your thing.

Rewards – we offer a competitive salary, a generous staff discount on VIEVE products, private medical insurance and enhanced pension contributions.

Great location - in the heart of Covent Garden (although we are up 2 flights of stairs!)

Exciting opportunities - for growth and development in a rapidly expanding brand.

Workplace Diversity – At VIEVE, we value diversity and inclusivity, recognising the beauty that comes from bringing together individuals with different backgrounds and perspectives. We welcome passionate individuals who are eager to join our exciting journey of growth and innovation.

If you are interested in applying for a role with us and need any accommodations or assistance for any physical and/or mental disabilities throughout the recruitment process, please state that in your application.

Interview Process

• First round with HR
• Second round with task with Head of Marketing, our Chief Customer Experience Officer, and one other.
• Third round with Founder and CEO.