Senior Social Brand Manager - Cpd

L'OREAL GROUP; London; On-site; GBP 50,000 - 70,000; Full time

Job summary

A global beauty leader located in London seeks a Senior Social Brand Manager to oversee social content strategy, manage influencer relationships, and drive campaign performance. The ideal candidate has expertise in social media, creativity, and a passion for beauty. This role offers industry-leading benefits and opportunities for personal development in a dynamic environment.

Benefits

Discounts on major brands

Private medical and dental insurance

Enhanced family leave

Access to leadership programs

Qualifications

• Evidence of working in a fast-paced environment.
• Ability to provide updates to stakeholders.
• Passion for sharing relevant social information.

Responsibilities

• Support marketing with talent management for campaigns.
• Own social activation and content strategy.
• Build a social commerce strategy on TikTok.

Skills

Influencer expertise

Social content creation

Social platform expertise

Attention to detail

Team collaboration

Brand voice maintenance

Understanding social media analytics

Job description

Overview

Senior Social Brand Manager

Responsibilities

• Campaigns & Content: Support marketing team with talent management for local campaign shoots; Own social activation & content strategy in line with brand calendar; Inventing the big social idea & hook as part of the wider campaign and media plan; Identifying the right talent for campaigns (new faces & key VIP drivers) - creation of brand tribes; Create content for advocacy/social only campaigns & boosting best content on paid media.
• Social Commerce: Build a bold social commerce strategy on TikTok shop identifying top social sellers and aligning activation alongside key calendar moments driven by NPD and social gems; Responsible for Amazon Prime Day plans and activation - selecting key influencers, products and messaging working alongside the e.com activation team.
• Boosting of trend-led "pull" content: Ownership of reactive media pot to boost trend lead content.
• Relationships: Own relationships with talent & agents that we use in paid campaigns; Identifying right talent - creation of brand tribes & tracking of influencer performance in Tracker for paid campaigns.
• Paid Performance Reporting: Driving performance of share of voice on social and reporting monthly; Post campaign analysis of influencer campaigns via Traackr reporting; Tracking & reporting of CPV / CPE & optimization of spends.

What you are

• You have skills relating to influencer expertise, social content creation, social platform expertise such as reporting, new formats and managing talents
• Creative eye with attention to detail
• passion for sharing socially relevant information
• Ability to work & updates are provided to key stakeholders
• Ability to show evidence of working in a fast paced and demanding workplace
• Excellent team player who loves collaborating and is willing to pitch in and support the wider team where required
• Proficient at creating and maintaining an authentic brand voice across branded social media platforms
• Understanding of social media management and analytics tools

What we offer

Our industry-leading award-winning benefits package shows how much we value our people. We know they\'re at the heart of L\'Oréal\'s success, so we offer a fair and competitive package to help you thrive. Enjoy perks like money-saving offers, free mortgage advice, share options and an enhanced pension plan. Love our brands? You\'ll get up to 60% off iconic names like YSL, CeraVe, Armani, Kiehl\'s and Garnier! Because health matters, we offer private medical and dental insurance, discounted gym memberships, and onsite mental health support. We also provide enhanced family leave for all and up to 4 weeks of paid fertility leave, so you can prioritise what matters most. Learning is in our DNA at L\'Or\'éal. We\'ll help you master your role, build skills, and access top-notch leadership programs and monthly expert talks. And there\'s lots more too!

Who we are

L\'Oréal is present in 150 markets on five continents. For more than a century, L\'or\'éal has devoted itself solely to \'Create beauty that moves the world\'; it is now the industry world leader with €29 billion consolidated sales. Together, we solve complex challenges at scale, while making sure we stay committed to making the world a more inclusive and a better place for everyone & our planet. Experience the excitement of agility to shape the future of beauty; where diversity and purpose come together to create meaningful impact.

In the L\'Oréal Consumers Products Division, our mission is to democratize the best of beauty, which means bringing beauty to all. And for us, beauty must be sustainable. The Consumer Product Divisions holds the world\'s #1 beauty brand with L\'Oréal Paris, the #1 makeup brand with Maybelline New York, the #1 natural brand with Garnier, and NYX Professional Makeup. Beyond our four iconic global brands, we have a unique brand portfolio including others like Essie and Carols Daughter.

How we recruit

At L\'Oréal, we take pride in creating a diverse, equitable and inclusive environment where everyone is welcome and their contributions are valued. When we recruit, hire, train, promote or engage in any other employment practice, we are committed to being an inclusive employer regardless of race, religion, gender identity, sexual orientation, national origin, age, socioeconomic status, medical condition or disability, or any other protected status. When we look for talent, we welcome difference - different backgrounds, experiences, personalities and perspectives. The beauty we find in our differences gives us the freedom to go beyond. That\'s the beauty of L\'Oréal.