Senior SEO & PPC Strategy Lead

Micheldever Group Limited; Yate; On-site; GBP 50,000 - 70,000; Full time

Job summary

A leading tyre wholesaler in the UK is looking for an SEO and Paid Search Manager to lead the digital marketing transformation. This role involves managing SEO and PPC strategies, working closely with agency partners, and ensuring robust performance across multiple channels. The ideal candidate has strong experience in SEO management, technical expertise, and a track record of achieving measurable ROI. This position offers the opportunity to make a significant impact on well-known brands while working in a collaborative team environment.

Qualifications

• Proven experience in SEO management, ideally within multi-site consumer brands.
• Strong paid search understanding including Smart Bidding and Quality Score.
• Technical expertise in Core Web Vitals and on-page optimisation.
• Excellent stakeholder management and agency collaboration experience.
• Ability to translate data into commercial recommendations.
• Experience in coaching and developing team members.
• Proven track record of improving ROI from organic and paid activities.

Responsibilities

• Create and improve end-to-end SEO & PPC strategy.
• Own and deliver unified search strategy covering SEO and paid search.
• Lead procurement for SEO and paid search partners.
• Conduct technical SEO audits and improve site speed.
• Train teams on search-friendly content and stay ahead of trends.
• Manage multiple agencies to ensure strong ROI.
• Drive branded SEO and paid search performance for Protyre and house brands.

Skills

SEO management

Paid search principles

Technical SEO expertise

Stakeholder management

Data interpretation

Team management

Commercial acumen

Tools

GSC

Google Ads

SEMrush

Ahrefs

Looker Studio

Job description

A leading tyre wholesaler in the UK is looking for an SEO and Paid Search Manager to lead the digital marketing transformation. This role involves managing SEO and PPC strategies, working closely with agency partners, and ensuring robust performance across multiple channels. The ideal candidate has strong experience in SEO management, technical expertise, and a track record of achieving measurable ROI. This position offers the opportunity to make a significant impact on well-known brands while working in a collaborative team environment.