Senior SEO Manager

Legend; City Of London; On-site; GBP 80,000 - 100,000; Full time

Job summary

A leading iGaming firm in the City of London is seeking a Senior SEO Manager to lead the SEO strategy for their flagship brand. You will develop a long-term roadmap aimed at enhancing organic visibility and improving traffic quality across key markets. The ideal candidate has extensive experience in technical SEO and proven leadership skills to manage a team of SEO specialists. This role offers a competitive salary and the opportunity for career progression in a dynamic environment.

Benefits

Annual discretionary bonus

Paid annual leave

Tailored flexibility for work-life balance

Long term incentive plan

Qualifications

• Experience leading SEO teams for complex affiliate websites.
• Strong technical SEO skills including audits and site architecture.
• Ability to design roadmaps that drive traffic and revenue growth.

Responsibilities

• Lead a team focused on SEO growth in key markets.
• Develop actionable SEO strategies with defined KPIs.
• Collaboration with content teams to uphold SEO standards.

Skills

SEO strategy development

Team leadership

Technical SEO

Content-led SEO

Job description

About Legend

We’re Legend. The team quietly building #1 products that make noise in the most competitive comparison markets in the world. iGaming. Sports Betting. Personal Finance.

We exist to build better experiences. From amplified career paths to supercharged online journeys — for our people and our users, we deliver magic rooted in method. With over 500 Legends and counting, we’re helping companies turbocharge their brand growth in over 18 countries worldwide.

If you’re looking for a company with momentum and the opportunity to progress at pace, Legend has it.

Unlock the Legend in you.

The Role

Legend is hiring a Senior SEO Manager, reporting directly to our Head of SEO.

In this role you’ll lead the SEO strategy for one of the most trusted and high-performing iGaming affiliate brands globally.

Coming into this role, you’ll shape and drive the long-term SEO roadmap, focused on increasing organic visibility, improving traffic quality, and delivering measurable growth across key markets such as the U.S. and Canada. You’ll lead a skilled team of SEO professionals and collaborate closely with colleagues across content, product, and commercial teams to deliver scalable, high-impact initiatives.

This is a flagship brand at the core of our Gaming portfolio, and this role will play a key part in strengthening its position as a global search leader in a fast-moving and competitive space.

In this role, we value diverse perspectives and encourage you to apply even if you don\'t meet every qualification listed.

Your Impact:

• Lead, support, and develop a team of 3–5 SEO Specialists focused on driving growth in key markets like the U.S., Canada, and the UK, while exploring selective expansion opportunities globally
• Turn business goals into a clear, actionable SEO strategy with defined KPIs, measurable outcomes, and a roadmap aligned to revenue and brand growth
• Collaborate closely with the Head of SEO and Content leadership to implement and uphold best-in-class on-page and technical SEO standards
• Provide hands-on technical SEO expertise and lead complex projects such as site architecture improvements, domain migrations, and major product changes
• Work in partnership with product managers and engineers to integrate SEO into technical planning, identifying opportunities and removing blockers proactively
• Own and evolve SEO reporting frameworks—tracking performance, surfacing insights, and clearly communicating wins and opportunities to leadership
• Stay ahead of industry trends, algorithm updates, and competitor activity to identify new growth levers and keep us ahead in the organic search landscape
• Be a visible advocate for SEO across teams—sharing knowledge, aligning stakeholders, and ensuring the function has the strategic support it needs to succeed

What You\'ll Bring:

• A track record of growing large, complex affiliate or content-driven websites—ideally in iGaming or similarly competitive verticals like finance, health, or sports
• Proven leadership experience managing and developing SEO teams, with strengths across both technical execution and long-term strategic thinking
• Deep technical SEO expertise, with confidence in leading audits, solving indexing and crawl issues, optimising site architecture, and collaborating with engineers and product teams
• Strategic mindset with experience designing and delivering SEO roadmaps that drive measurable growth in traffic, rankings, and revenue
• Strong grasp of content-led SEO at scale, including keyword and intent mapping, scalable on-page frameworks, and effective collaboration with editorial and content teams
• Comfortable working in a fast-paced, evolving environment—bringing clarity, focus, and momentum across multiple stakeholders and projects

The Interview Process:

• 1st: Initial Chat with Talent Partner (30 mins via Zoom)
• 2nd: Interview with our team, Senior SEO Specialist and Senior SEO Manager (1 hour video via Zoom)
• 3rd: Interview with our Senior People Partner (1 hour video via Zoom)
• 4th: Take home task - you will be given 5 days to complete the task and present it back to the team, Chief Gaming Officer and Head of SEO (Hiring Manager) (1 hour video via Zoom)

Why Legend?

• Super smart colleagues to work alongside and learn from.
• Engaging development opportunities at all levels.
• Tailored flexibility for your work-life balance.
• Annual discretionary bonus to reward your efforts.
• Paid annual leave PLUS a well-deserved break to recharge your batteries during the festive season! Our offices are closed between Christmas and New Year\'s, allowing you to enjoy downtime without dipping into your annual allowance.
• Long term incentive plan so we can all share in the growth and success of Legend.
• Exciting global Legend events, where we unite in person to ignite our shared passion and unveil the exciting strategies for the year ahead!

Unlock your full potential by joining the Legend team. To support you on this journey, we provide an extensive array of benefits and perks, as outlined in our global offerings above. For country specific benefits please reach out to your talent partner.

Legend is an Equal Opportunity Employer, but that’s just the start. We believe different perspectives help us grow and achieve more. That’s why we’re dedicated to hiring and developing the most talented and diverse team- which includes individuals with different backgrounds, abilities, identities and experiences. If you require any reasonable adjustments throughout your application process, please speak to your Talent Partner or contact the team [e-mail], and we\'ll do all we can to support you.