Senior Sales Development Representative – cold outreach savant

Medium; United Kingdom; On-site; GBP 80,000 - 100,000; Full time

Job summary

A leading construction consultancy in the UK is seeking a Sales Development Representative to drive outreach efforts. You will actively connect with construction teams, setting up demos for the Shape software and tailoring your approach to meet their unique needs. The ideal candidate is passionate about sales, possesses strong communication skills, and thrives on building meaningful relationships. This role offers a competitive salary, flexibility, and a vibrant team culture focused on personal growth.

Benefits

Competitive salary

Paid Annual Leave

Private health insurance

In-House Coaching Sessions

Discretionary bonus scheme

Qualifications

• Experience in B2B sales, ideally in SaaS or construction tech.
• Confident and engaging communicator capable of simplifying complex ideas.
• Ownership mindset and resilient to rejection.

Responsibilities

• Proactively identify and reach out to construction teams.
• Refine outreach strategy using data insights.
• Collaborate with marketing and product teams.

Skills

B2B sales experience

Communication skills

Leadership

Adaptability

Job description

Sell something you believe in.

Do you know what sales is really about? If you do then you will know that sales is helping people who have a real problem by introducing them to an actual solution that genuinely solves their problem. That is sales.

Our Shape software is a genuinely great product so you will be able to sell something you believe in. Our software helps construction teams ditch outdated processes and work smarter, faster, and more efficiently.

This is your opportunity to be the one making that happen. You'll be finding the right people, getting them excited about what we do, and opening doors to new opportunities. Construction people are very busy and hard to get a hold of you will be creative and adaptable to get your 2 minutes with them to get them interested.

If you love the thrill of the chase, turning a "not interested" into a "let's talk", then keep reading.

We are Laminar Projects!

We are an award winning consultancy that implements technology to improve the delivery of complex construction projects. Improving construction strengthens the very foundation of human civilisation. (Watch our short film about it)

We also have a separate product team, Shape Construction, that takes the deep understanding of the projects we work on to develop construction management software products.

The core of all this is our true secret sauce; people. We only recruit kind and authentic people who are fast learners. We are deeply focused on designing a new type of place that is optimised for the flourishing of the people in the team first and foremost. This approach has allowed us to grow from just 2 people in 2017 to over 220 today and we are still very much at the beginning! Joining us isn’t just some "job", we challenge you to be your best self in all aspects of life.

Vision

• Connects us with meaningful relationships
• Inspires us to develop ourselves to become better humans
• Empowers us to pursue our own learning adventures

Core Values

We believe a life of human flourishing is all about meaningful relationships with others and challenging yourself to create a positive impact. Our four core values are grow yourself, care about people, execute to greatness and build civilisation. This philosophy goes much deeper and you can see more on our website.

Missions

• To fully digitise the construction of human civilisation
• To create a new type of organisation that enables human flourishing while delivering a huge positive impact on society

Recognition

Laminar Projects is proud to be recognized as one of the UK’s Best Workplaces in Construction, Engineering & Property™ for 2024! Join a team where learning, collaboration, and growth are at the core of everything we do, and where solving big challenges is part of the fun.

The Role

Purpose of the role

As a Sales Development Representative you will be the tip of the spear of our sales pipeline - proactively identifying and reaching out to construction teams who can benefit from our platform, setting up demos, and building strong relationships that drive our growth. You'll play a key role in understanding industry challenges, tailoring outreach to the right teams, and making sure every conversation adds value. Beyond opening doors, you'll help set up processes that will allow us to scale our outreach across US and UK (depending on which market you'll be supporting).

Team

You’ll be part of our Growth team, working closely with sales, marketing, and product experts. Together, we tell Laminar's Project story to the world and build connections with those who haven't yet experienced how game-changing our platform is.

Your top responsibilities

1. Open doors: You will proactively identify and reach out to construction teams, introducing them to Laminar and setting up demos that showcase how our product can transform their projects. You must be very comfortable and confident doing cold calls - indeed you must love it!
2. Refine our outreach strategy: Using data and insights, you'll continuously improve our approach, experimenting with messaging, channels, and engagement tactics to maximize impact.
3. Collaborate with the team: You'll work closely with marketing, product, and customer success teams to align efforts, share feedback, and ensure we're reaching the right people in the right way.
4. Grow yourself and others: We're big on learning and development. You'll have the opportunity to sharpen your sales skills, share best practices, and contribute to building a world‑class growth function.
5. Shape how we scale:

Your Capabilities

You are a high-energy, people-focused sales person who sees sales as a way of helping people, not extracting money out of them. You know how to connect with people, ask the right questions, and spark interest in a way that feels natural. You're not just here to sell - you're here to help potential customers see how we can transform the way they work.

Requirements

• Mastery: Experience in B2B sales, ideally in SaaS, construction tech, or digital solutions. You understand how to engage decision-makers and guide them through a sales process.
• Communication: A confident and engaging communicator. You know how to make complex ideas simple and compelling. You're comfortable talking to both hands‑on construction teams and senior business leaders, and you build relationships through a humanistic, empathetic approach – because our customers aren't just numbers!
• Leadership: You take ownership. You’re unafraid of rejection, don’t take "no" as the end of the conversation, and you enjoy experimenting with new ways to connect and add value.
• Impact: You can read between the lines, spot opportunities, and adapt your approach based on what's working. You don't just book meetings – you open doors.

Nice to Have (If you don’t have it now you will after joining)

• Mastery: If you're not an expert in construction tech yet, you will be! We'll give you the tools and knowledge to speak the industry's language.
• Communication: A master in the art of influencing and persuasion with an extensive network in the construction and/or tech start-up industries.
• Leadership: We're growing fast, and we want our best SDRs to step up and take on bigger responsibilities. If you're ambitious, there's a clear path to more.
• Impact: Beyond just hitting targets, you'll play a key role in shaping how construction teams adopt technology. The relationships you build and the insights you gather will help refine our approach and drive real change in the industry.

Not a good fit if

• You want an easy, chilled-out role without much challenge
• You like to be the smartest person in the room
• You don’t like continuously receiving honest candid feedback
• You prefer to do your own thing rather than work with a team

At Laminar Projects we value diverse experiences and perspectives, empowering each member to contribute their unique expertise towards our collective success, so if you don't think you meet all the criteria but still are excited about this role we encourage you to apply anyway!

Salary and Benefits

Standard Stuff

• Competitive salary dependent on location and capability
• Paid Annual Leave (Number of days will depend on where you are based) + statutory Bank Holidays
• Private health insurance
• In-House Coaching Sessions
• Discretionary bonus scheme for all team members

The Life‑Changing Stuff

• Flexibility: Getting things done is what really matters, not what time of day you do it. That means you don’t have to ask permission for things like picking up your kids or going to the doctor, just keep your team in the loop if you think they will be affected.
• Grow your whole self: Our leaders are more like coaches and one of our main objectives is to give 5 years’ worth of learning and development for every 1 year with us. You have a coach, mentor, well‑being therapist and a development‑orientated environment: That’s literally what our vision is all about and the primary reason Laminar exists.
• Be surrounded by the best: We only hire and retain the very best people. You might be used to being the smartest in the room but that won’t be the case in Laminar. You will be surrounded by people you can learn from. We are 100% meritocratic so fast progression is the norm. You will be supported to excel in whichever areas you are most interested in! With Laminar, development is unbounded.
• Long-term impact: We are focused on solving the biggest issues in construction project delivery in a way that can spread and outlast us.

Application

We get thousands of applications so please write us a letter as part of your application explaining:

• Why do you want to join us?
• If you joined where do you think you could make the most impact and how?

We aren't a giant faceless corporation; we really care about the people who want to join our team so all applications will be read thoroughly by our key leaders.

In terms of application, we usually start with an intro call to tell you what we are all about in a casual conversation. That helps you to know us a bit better and tell us a bit about yourself.