Senior Sales Associate – Luxury Fashion Boutique – Central London

CVUK; Greater London; On-site; GBP 30,000 - 45,000; Full time

Job summary

A luxury retail company is looking for a Senior Sales Associate in Greater London. The ideal candidate will have over 3 years of experience in luxury retail, excelling in sales and client relationships. Responsibilities include driving sales, managing a dedicated VIC portfolio, and providing tailored shopping experiences. Outstanding clienteling skills and deep knowledge of luxury fashion are essential. Flexibility to work weekends and evenings is also required. This position offers an exciting opportunity to engage with high-profile clients and maximize revenue.

Qualifications

• 3+ years of experience in luxury retail with experience in VIC management.
• Strong expertise in Ready-to-Wear and Made-to-Order services.
• Proven track record of exceeding sales targets.

Responsibilities

• Drive sales and exceed targets using product knowledge.
• Manage and grow VIC portfolio with personalised follow-ups.
• Support visual merchandising efforts to enhance store environment.

Skills

Sales techniques

Client relationship management

Product knowledge

Commercial mindset

Job description

Job Overview

We are looking for an experienced and sales‑driven Senior Sales Associate to join our luxury retail environment, specialising in Ready-to-Wear and Made‑to‑Order services. The ideal candidate will be confident managing VICs, consistently exceeding sales targets, and supporting overall business growth. As a Senior Sales Associate, you will deliver exceptional service to a high‑profile clientele while maximising revenue opportunities and upholding the highest standards of professionalism.

Key Responsibilities

Sales & Clienteling

• Drive sales and exceed targets using strong product knowledge and refined sales techniques across Ready‑to‑Wear and Made‑to‑Order.
• Provide a luxury, personalised shopping experience, offering tailored styling advice and bespoke solutions.
• Manage the complete sales cycle for new and existing clients, ensuring a seamless and elevated experience.
• Develop and implement strategies to increase sales through Made‑to‑Order services, product launches, and exclusive events.
• Stay informed on fashion trends and seasonal collections to provide expert recommendations.

VIC Relationship Management

• Manage and grow a dedicated VIC portfolio.
• Build and maintain long‑term relationships with top clients through regular, personalised follow‑ups.
• Create tailored CRM tools and clienteling strategies to track preferences, key dates, and purchasing patterns.
• Support and participate in exclusive fittings, in‑store activations, and trunk shows to drive engagement and high‑value sales.

Sales Leadership & Target Achievement

• Consistently exceed personal and store KPIs, demonstrating a strong commercial mindset.
• Identify and nurture new VICs and high‑potential leads through exceptional relationship building.
• Act as a mentor to junior team members, supporting them in achieving their sales goals.
• Contribute strategically to business development initiatives.

Store Operations & Team Collaboration

• Partner with store management to ensure sales strategies align with store goals and luxury standards.
• Support visual merchandising efforts to maintain an elevated store environment.
• Collaborate with stock and inventory teams to ensure product availability and access to new collections.
• Provide leadership during peak trading periods, managing client flows and maintaining exceptional service standards.

Key Requirements

• 3+ years of experience in luxury retail, ideally with exposure to VIC management and consistent sales overachievement.
• Strong expertise in Ready‑to‑Wear and Made‑to‑Order, with the ability to offer highly personalised solutions.
• Proven track record in surpassing individual and store‑wide sales targets.
• Outstanding clienteling skills with the ability to build long‑term relationships with high‑net‑worth clients.
• Deep knowledge of luxury fashion, tailoring, trends, and craftsmanship.
• Highly organised, proactive, and commercially minded.
• Professional, polished, and capable of representing the luxury customer experience at the level expected of a Senior Sales Associate.
• Flexibility to work weekends, evenings, and high‑traffic periods.