Senior Product Marketing Manager

ABOUT YOU GmbH; Greater London; On-site; GBP 70,000 - 90,000; Full time

Job summary

A leading e-commerce firm is seeking a Senior Product Marketing Manager to shape the go-to-market strategy for their platform. This role requires developing compelling messaging and ensuring consistent execution across teams. Candidates should have at least 6 years of experience in product marketing, a strong understanding of B2B SaaS, and excellent communication skills. The position offers an inclusive environment and great benefits, making it ideal for someone looking to impact a high-growth company in London.

Benefits

30% discount on online shop

Access to AY Academy

Language courses

Flat hierarchies

Qualifications

• Minimum of 6 years of experience in product marketing, marketing, or product roles.
• Strong understanding of B2B SaaS marketing and enterprise audiences.
• Proven ability to develop compelling messaging and enablement materials.

Responsibilities

• Own messaging, positioning, and narratives for defined product areas.
• Develop and maintain GTM-ready assets to ensure consistent message adoption.
• Plan and execute product and feature launches, including messaging and enablement.

Skills

B2B SaaS marketing

Analytical mindset

Excellent written and verbal communication

Messaging and storytelling

Technical concept translation

Job description

Company Description

SCAYLE is one of the fastest-growing enterprise commerce platforms in the world and empowers global B2C brands like Harrods, Manchester United, Deichmann, Fielmann, and s.Oliver to create outstanding customer experiences with one unified backend. With its-count flexible and intuitive technology, it drives differentiation and growth inviet commerce. SCAYLE is part of the ABOUT YOU Group.

Job Description

As a Senior Product Marketing Manager (m/f/d), you will play a high-ownership role in shaping SCAYLE’s go-to-market strategy, messaging, and enablement as part Testament core Product Marketing team. You will translate complex platform and product capabilities into clear, compelling value for enterprise customers and work closely with Sales, Marketing, and Customer Success to drive consistent GTM execution and successful product adoption.

Responsibilities

• Own messaging, positioning, and narratives for defined product and solution areas, translating technical platform capabilities into clear enterprise value
• Develop and maintain GTM-ready assets to ensure consistent message adoption across Sales, Marketing, and partner teams
• Plan and execute product and feature launches, including audience definition, messaging, GTM assets, and enablement
• Build and maintain sales and partner enablement, including toolkits, training, competitive insights, and deal support
• Own the customer value narrative for regular releases and coordinate cross-functional launch campaigns
• Own competitive and market intelligence, including competitor analysis, battlecards, market trends, and strategic GTM insights
• Support strategic sales initiatives by shaping first‑call narratives, value propositions, and enterprise‑ready positioning

Qualifications

• Minimum of 6 years of experience in product marketing, marketing, or product roles
• Strong understanding of B2B SaaS marketing and enterprise audiences
• Experience supporting complex sales cycles and enterprise go‑to‑market strategies
• Proven ability to develop sharp messaging, storytelling, and enablement materials
• Comfort working with technical concepts and translating platform capabilities into customer value
• Analytical mindset with experience using årets data to inform GTM decisions and measure impact
• Excellent written andverbal communication skills with strong attention to detail
• High initiative, hands‑on mentality, and comfort working in fast‑moving, high‑growth environments

Additional Information

Benefits

• 30% discount (ABOUT YOU OnlineShop & Edited Store) capped up to a discount value allowance of 1080 EUR
• Access to AY Academy
• Language courses
• Flat hierarchies

YOU ARE THE CORE OF ABOUT YOU

We take responsibility for creating an inclusive and exceptional environment where all genders, nationalities and ethnicities feel welcomed and accepted exactly as they are.
We believe that a diverse workforce essentially contributes to the ABOUT YOU culture.attrs In order to maintain talent and diversity, we emphasize care for physical health, mental health and overall well-being. Our values and work ethics essentially contribute to our brand mission: empower acceptance and shape an inclusive, fair and circular fashion culture.

We are looking forward to receiving your application – preferably via our online application portal! Thus, we can ensure a faster process and for you it is very easy to upload your application documents.

Your contact

Merle