Senior Product Marketing Manager (m/f/d) - SCAYLE

ABOUT YOU SE & Co. KG; Greater London; On-site; GBP 150,000 - 200,000; Full time

Job summary

A leading commerce platform in Greater London seeks an experienced Senior Product Marketing Manager to shape go-to-market strategies and drive product adoption. The ideal candidate has at least 6 years of experience in product marketing with a focus on B2B SaaS environments. Responsibilities include owning messaging, planning product launches, and providing sales enablement. The company offers competitive perks like discounts and access to learning resources, promoting an inclusive environment.

Benefits

30% discount on company shop

Access to AY Academy

Language courses

Qualifications

• Minimum of 6 years of experience in product marketing, marketing, or product roles.
• Strong understanding of enterprise audiences.
• Comfort working with technical concepts.

Responsibilities

• Own messaging, positioning, and narratives for defined product areas.
• Develop and maintain GTM-ready assets for message adoption.
• Plan and execute product launches, including audience definition.

Skills

B2B SaaS marketing

Messaging development

Analytical mindset

Excellent communication skills

Job description

• Full-time

Company Description

SCAYLE is one of the fastest-growing enterprise commerce platforms in the world and empowers global B2C brands like Harrods, Manchester United, Deichmann, Fielmann, and s.Oliver to create outstanding customer experiences with one unified backend. With its flexible and intuitive technology, it drives differentiation and growth in commerce. SCAYLE is part of the ABOUT YOU Group.

As a Senior Product Marketing Manager (m/f/d), you will play a high-ownership role in shaping SCAYLE’s go-to-market strategy, messaging, and enablement as part of the core Product Marketing team. You will translate complex platform and product capabilities into clear, compelling value for enterprise customers and work closely with Sales, Marketing, and Customer Success to drive consistent GTM execution and successful product adoption.

Job Description

Responsibilities

• Own messaging, positioning, and narratives for defined product and solution areas, translating technical platform capabilities into clear enterprise value
• Develop and maintain GTM-ready assets to ensure consistent message adoption across Sales, Marketing, and partner teams
• Plan and execute product and feature launches, including audience definition, messaging, GTM assets, and enablement
• Build and maintain sales and partner enablement, including toolkits, training, competitive insights, and deal support
• Own the customer value narrative for regular releases and coordinate cross-functional launch campaigns
• Own competitive and market intelligence, including competitor analysis, battlecards, market trends, and strategic GTM insights
• Support strategic sales initiatives by shaping first-call narratives, value propositions, and enterprise-ready positioning

Qualifications

• Minimum of 6 years of experience in product marketing, marketing, or product roles
• Strong understanding of B2B SaaS marketing and enterprise audiences
• Experience supporting complex sales cycles and enterprise go-to-market strategies
• Proven ability to develop sharp messaging, storytelling, and enablement materials
• Comfort working with technical concepts and translating platform capabilities into customer value
• Analytical mindset with experience using data to inform GTM decisions and measure impact
• Excellent written and verbal communication skills with strong attention to detail
• High initiative, hands‑on mentality, and comfort working in fast‑moving, high‑growth environments

Additional Information

• 30% discount (ABOUT YOU OnlineShop & Edited Store) capped up to a discount value allowance of 1080 EUR
• Access to AY Academy
• Language courses

YOU ARE THE CORE OF ABOUT YOU
We take responsibility for creating an inclusive and exceptional environment where all genders, nationalities and ethnicities feel welcomed and accepted exactly as they are. We believe that a diverse workforce essentially contributes to the ABOUT YOU culture. In order to maintain talent and diversity, we emphasize the care for physical health, mental health and overall well‑being. Our values and work ethics essentially contribute to our brand mission: empower acceptance and shape an inclusive, fair and circular fashion culture.

We are looking forward to receiving your application – preferably via our online application portal! Thus, we can ensure a faster process and for you it is very easy to upload your application documents.