Senior Product Manager at AdTech Scale Up (Remote)

Grey Matter Recruitment; Ashton-under-Lyne; Hybrid; GBP 70,000 - 100,000; Full time

Job summary

A leading recruitment firm is seeking a Senior Product Manager to join an innovative AdTech company. This role involves driving product strategy, managing a Product Owner, and collaborating across departments to enhance advertising performance. With a focus on B2B SaaS products, candidates should have over 5 years of relevant experience, including deep knowledge of PPC and AdTech metrics. The position offers flexible working arrangements and opportunities to influence a rapidly growing organization.

Benefits

Flexible / remote working environment

Opportunity to influence strategy

Collaborative, high-performing culture

Leadership responsibility with a growing team

Qualifications

• 5+ years of product management and AdTech experience.
• Strong record of launching successful B2B SaaS products.
• Exceptional communication skills across all audiences.

Responsibilities

• Drive product strategy and ownership of MVP planning.
• Lead high-impact product launches with strong value propositions.
• Collaborate with Sales to align with customer needs.

Skills

Product management

AdTech experience

Communication skills

Data-driven decision-making

Agile methodologies

Tools

Google Ads reporting

Looker

FullStory

Job description

Our client, an innovative and fast-growing AdTech company, is seeking a Senior Product Manager to drive the next stage of their product evolution. This organisation is a leader in digital advertising protection and performance intelligence, helping global brands maximise ROI across Google PPC, PMAX, and Affiliate Marketing channels.

The Role :

Reporting directly to the Chief Product Officer, you will take full ownership of product strategy, MVP planning, and launch execution. You’ll also manage a Product Owner and collaborate closely with Engineering, Sales, Marketing, and Customer Success. You’ll help shape the roadmap as the business expands its offering across e-commerce, retail, travel, gaming, and financial services - building products that deliver measurable improvements in advertising performance and revenue impact.

Key Responsibilities

• Lead product strategy as the company evolves into optimisation and performance-focused solutions
• Own MVP definition, delivery, and market rollout
• Partner closely with Sales to ensure alignment with customer needs and commercial opportunities
• Deliver high-impact product launches with strong value propositions
• Present roadmaps, feature specs, and performance insights to internal and external stakeholders
• Maintain deep market and competitive intelligence across the AdTech ecosystem
• Manage and mentor a Product Owner
• Conduct customer discovery across multiple verticals
• Define and track KPIs related to adoption, performance, and satisfaction

Desired Experience :

• 5+ years of product management and 5+ years of AdTech experience (concurrent experience acceptable)
• Strong track record launching successful B2B SaaS products
• Deep understanding of Google Ads, PPC, PMAX, affiliate ecosystems, and advertising optimisation
• Strong command of key advertising metrics (ROAS, CPC, CAC, CTR, CPM, CVR, LTV, etc.)
• Experience with analytics tools such as Google Ads reporting; Looker or FullStory is a plus
• Exceptional communication skills across technical and non-technical audiences
• Experience managing direct reports
• Strong analytical mindset and data-driven decision-making
• Understanding of API integrations and Agile methodologies

Bonus :

• Experience building optimisation or AI / ML-powered AdTech solutions
• Background growing products across multiple verticals
• Industry thought leadership or published content
• Experience working with enterprise clients and complex sales cycles
• Previous startup or scale-up experience
• Google Ads certifications

What's on offer :

• Direct partnership with the Chief Product Officer
• Leadership responsibility with a growing team
• Opportunity to influence strategy in a rapidly scaling AdTech organisation
• Flexible / remote working environment
• A collaborative, high-performing culture