Senior Product Manager

JR United Kingdom; Wakefield; On-site; GBP 40,000 - 60,000; Full time

Job summary

A leading digital marketing company in Wakefield seeks an individual with several years of AdTech/MarTech experience. You will lead customer conversations, collaborate across teams, and ensure innovative solutions. The role requires strong documentation skills and an emphasis on user empathy to understand client pain points effectively.

Qualifications

• Several years experience in AdTech / MarTech (non-negotiable).
• Strong understanding of marketing tech stacks and analytics platforms.
• Ability to document and present complex ideas clearly.

Responsibilities

• Lead customer conversations for requirements-gathering.
• Collaborate with teams to consolidate feedback.
• Identify market trends and opportunities for innovation.

Skills

Experience in AdTech / MarTech

Ability to conduct discovery sessions

User empathy

Job description

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Please note, you will need several years experience in AdTech / MarTech.

This business redefines how brands connect with their customers. Their platform gives brands the flexibility to build and manage a personalised customer experiences across every channel. Designed to work effortlessly with existing tools and teams, it enables fast deployment and easy scaling.

About the role:

• Lead and actively participate in customer conversations, including discovery sessions and requirements-gathering interviews.
• Collaborate cross-functionally with various teams to consolidate feedback and surface actionable insights.
• Conduct or oversee research initiatives, including surveys, usage data analysis, and competitive benchmarking.
• Identify market trends, product gaps, and opportunities for innovation.
• Close the feedback loop with customers, ensuring solutions address original pain points and expectations are clearly managed.
• Partner with Engineering to assess feasibility, scope, and technical considerations.
• Collaborate with UX/UI designers to ensure customer workflows are reflected in intuitive and user-friendly designs.

About you:

• Several years experience in AdTech / MarTech (**this is a non-negotiable**), with a solid grasp of marketing tech stacks, digital workflows, and analytics platforms.
• Comfortable running high-level strategy chats with execs and diving into detailed discovery sessions with end users.
• Able to break down complex ideas into clear, useful documents and presentations that drive action.
• Strong at turning vague requirements into structured, testable goals that make sense for the business.
• Well-versed in how different business models work, what drives revenue, and how to show real ROI.
• Big on user empathy - always focused on understanding pain points and advocating for the best possible experience.