Senior Pay-Per-Click Executive

Benefact Group plc; Eastleigh; On-site; GBP 27,000 - 34,000; Full time

Job summary

A leading financial services group in Eastleigh is seeking a Senior Pay-Per-Click Executive to lead PPC strategies. This role involves optimizing campaigns across various platforms and requires strong knowledge of digital marketing. Candidates should have proven PPC management experience and excellent copywriting skills. The company offers a collaborative culture and a range of benefits, including 28 days leave and a bonus scheme.

Benefits

28 days annual leave plus bank holidays

Bonus scheme

Support for professional qualifications

Paid time off for volunteering

Qualifications

• Knowledge of digital marketing principles and theory.
• Ability to manage time and meet deadlines.
• Excellent copywriting skills with a focus on conversion.

Responsibilities

• Lead planning and optimisation of PPC campaigns.
• Conduct keyword research and audience segmentation.
• Monitor campaign performance and adjust strategies.

Skills

Digital marketing principles

Copywriting skills

Time management

Tools

Google Ads

Microsoft Ads

Meta Ads

LinkedIn Ads

Job description

Salary: £27,000–£34,000 (depending on experience)

Working hours: 35 hours per week

Duration: Permanent

Location: Eastleigh

About the role

Lloyd & Whyte, who are proudly part of Benefact Group, are looking for a Senior Pay-Per-Click Executive to join their Marketing team in the Eastleigh office.

The purpose of this role is to take the lead on the paid search strategy and to be responsible for making data‑led decisions and ensuring our paid campaigns meet both commercial goals and regulatory standards. You’ll plan, deliver, and optimise high‑impact PPC campaigns across multiple platforms, ensuring we generate quality leads and maximise return on investment.

Why join us?

Join a collaborative and inclusive culture that’s committed to making a difference and building a more sustainable future. Ranked amongst the UK's top 50 Best Large Companies to Work For in 2024, we offer fantastic career and development opportunities within a rapidly growing, innovative Group – where all profits go to charity and good causes.

What you'll be doing

• Leading the planning, delivery, and optimisation of PPC campaigns across Google, Microsoft, and other platforms; keep up to date with trends and Compliance requirements
• Conducting keyword research, competitor analysis, and audience segmentation to identify opportunities.
• Monitoring campaign performance, adjusting bids and budgets to improve CTR, CPC, conversion rates and ROAS.
• Collaborating with SEO, analytics, and creative teams to align campaigns with wider marketing activity.
• Setting up conversion tracking, monitor attribution, and produce regular performance reports with actionable insights.

What you'll need to have

• Knowledge and understanding of digital marketing principles and theory
• Play a crucial part in driving leads to our websites and in turn improving our ROI
• Understanding of technology behind digital platforms, in order to liaise with tech
• Ability to manage time, meet deadlines and work within a budget, whilst delivering a service to the highest standard
• Excellent copywriting skills with a focus on conversion.

What makes you stand out

• Proven experience managing PPC campaigns with measurable ROI
• Knowledge of social PPC platforms and tools (LinkedIn, Meta, etc.).
• Advanced knowledge of Google Ads and strong working knowledge of Microsoft/Bing/Meta Ads

What we offer

• 28 days annual leave plus bank holidays
• Your birthday off
• Group Personal Pension
• Bonus scheme
• A holiday buy scheme
• An array of health and wellbeing benefits, company cash plan, income protection and life assurance
• Enhanced sick pay and parental leave
• Support and funding toward study and professional qualifications
• Paid time off for volunteering

Hear from the hiring manager

We’re a supportive, creative, and driven digital team at Lloyd & Whyte. If you’re passionate about PPC and want to work across a diverse mix of brands while having some fun along the way, this could be the perfect role for you.

Lloyd & Whyte offer a range of specialist insurance services to a variety of clients. Our specialisms range from niche scheme insurance for Healthcare professionals to expert insurance for commercial motor vehicles and professional broker-to-broker insurance services. We also have a wide range of personal insurance services that cover homeowners from standard houses through to thatch & listed character properties and high value homes.

The Lloyd & Whyte Group is split into five different client divisions which include multiple companies and brands.

Benefact Group is a unique international financial services Group made up of over 30 businesses. We are owned by a charity and have been the 3rd largest UK corporate donor over a decade, having given away £250 million since 2014. We have ambitious plans to become the UK’s number one corporate donor, with strategic objectives in place to double the Group’s size.

We believe it’s essential to attract, empower, grow and reward talented people, offering fantastic opportunities for career and personal development. Our giving ethos, 135‑year history and the diversity of what we do, has enabled us to build a culture of kindness, great ambition, and passionate people driven to do better and be better.

At Benefact Group, we are committed to creating an inclusive culture and building an environment where each and every one of us feels valued and respected. We are a community made up of people with a range of different backgrounds, abilities, perspectives, beliefs and interests and we value the strength this brings to us as a Group. We welcome applications from everyone.

If you need any additional support during the recruitment process, then please let us know.

*Directory of Social Change’s UK Guides to Company Giving 2017-26