Senior Paid Media Executive - Myvitamins

THG; Manchester; On-site; GBP 35,000 - 50,000; Full time

Job summary

A global ecommerce group is seeking a Senior Paid Media Executive to oversee the paid media strategy across various platforms like Google Ads and Meta. This role offers the chance to drive growth for leading health and wellness brands within a dynamic and entrepreneurial environment. You will collaborate closely with marketing teams, manage substantial ad budgets, and impact key commercial KPIs such as CAC and revenue. This position is fully on-site in Manchester.

Benefits

25 days annual leave plus bank holidays

Enhanced maternity and paternity pay

Up to 50% staff discount on brands

Qualifications

• Minimum 2+ years in paid media/digital advertising roles.
• Experience with substantial ad budgets, preferably six-to-seven figures.
• Comfortable working with data and tracking key metrics.

Responsibilities

• Own full paid media strategy across multiple platforms.
• Manage end-to-end campaign performance on Meta and TikTok.
• Work closely with Brand Marketing and eCommerce teams.

Skills

Paid media strategy

Digital advertising

Data analysis

E-commerce experience

Tools

Google Ads

Meta (Facebook/Instagram)

Google Analytics

Job description

About THG

We are THG, a global ecommerce group on a mission to be the global online leader in beauty and sports nutrition.

Our portfolio of leading retailers and brands such as LOOKFANTASTIC, Myprotein, ESPA, Perricone MD, and Cult Beauty form our two core businesses: THG Beauty and THG Nutrition.

From Manchester to New York, we’re powered by a team of over 2500 people who work together, lead by example, and think BIG.

With us, you’ll go further, faster. What are you waiting for?

About THG Nutrition

THG Nutrition is home to some of the best-loved and most trusted names in wellbeing and nutrition, including Myprotein, the world’s largest online sports nutrition brand, its family of brands, Myvegan, Myvitamins & MP Activewear.

We want to be the world’s most empowering health movement, championing everyone to live healthier, more active lives. Our brands and people exist to break boundaries, to power and to empower those who want more. Everything we do is in‑house, from manufacturing and new product development to content creation, e‑commerce, marketing and logistics. This means we’re perfectly positioned to deliver to our vision and keep our place at the top of a fast‑moving, global industry.

It’s an incredibly exciting time to join the team, and we’re always looking for talented people who share our vision and values to drive our Nutrition movement forward.

Role: Senior Paid Media Executive

Function: Myvitamins

Reporting to: Performance Marketing Manager

Location: THG HQ, Manchester (WA15 0AF), fully office based

Nutrition & Wellness

Nutrition & Wellness is home to some of the best‑loved and most trusted names in wellbeing and nutrition, including Myprotein, the world’s largest online sports nutrition brand, and its family of brands, Myvegan, Myvitamins and MP Activewear.

Our brands and people exist to break boundaries; to power and empower those who want more. We break conventions, we’re a force for good, and we keep it real. These are the values that drive our team through every day.

Why be a Paid Media Manager at Myvitamins?

At THG, you’ll join a fast‑paced and innovative team driving the growth of leading health and wellness brands, including Myvitamins and Myvegan. You’ll gain exposure to international markets, lead high‑impact projects, and collaborate across divisions in a dynamic and entrepreneurial environment.

With THG’s culture of progression, you’ll have the opportunity to develop your career while shaping the future of digital commerce.

Responsibilities

• Paid Media Strategy & Planning
  • Own the full paid media strategy across Paid Social (Meta, TikTok, Pinterest, YouTube) and Paid Search (Google Ads, Bing) to deliver growth against key commercial KPIs (CAC, ROAS, revenue, LTV).
  • Develop always‑on, seasonal, and brand campaign plans, ensuring budget allocation aligns with business priorities and promotional calendars.
  • Define the channel mix and spend allocation, optimising performance across upper and lower funnel activity.
  • Conduct competitor benchmarking and market analysis to inform channel strategy and creative direction.
• Paid Social Execution & Optimisation
  • Support on end‑to‑end management of Meta Ads, TikTok Ads and Snapchat - from campaign setup to performance reporting.
  • Build and manage audience strategies, including prospecting, retargeting, and lookalike segments.
  • Partner with the creative team to brief and test high‑performing paid social assets, using data insights to inform messaging, visuals, and formats.
  • Continuously test creative variations, placements, and formats to maximise CTR, conversion rates, and efficiency.
  • Stay ahead of paid social trends, algorithm updates, and new platform opportunities.
• Collaboration & Leadership
  • Work closely with Brand Marketing, CRM, Creative, and eCommerce teams to ensure an integrated, consistent customer journey.
  • Brief and manage external media partners, agencies, and platforms.
  • Support the Head of Marketing in forecasting media spend and aligning with commercial goals.
  • Champion a test‑and‑learn culture across all paid channels.

What skills and experience do I need for this role?

• Minimum 2+ years in paid media / digital advertising roles.
• Experience working across Ecommerce & Paid Social teams.
• Hands‑on experience with major paid acquisition channels: Google Ads, Meta (Facebook/Instagram).
• Proven track record of managing substantial ad budgets (depending on scale: e.g. six‑to‑seven‑figure annual budgets).
• Comfortable working with data: tracking key metrics (ROAS, conversion rate, lifetime value, etc.).
• Experience using analytics tools (Google Analytics, dashboards, BI tools).

What's in it for me?

Career Development

• Access bespoke development programmes designed by our in‑house L&D team.
• Participate in our upskilling programme delivered in partnership with an industry‑leading training provider.

Enhanced Leave

• 25 days annual leave plus bank holidays.
• Enjoy your birthday off on us!
• Enhanced maternity and paternity pay (subject to length of service).
• Up to 10 days compassionate leave.
• Buy back up to 3 days leave each year.
• Unlock 2 days of volunteer leave after 12 months.

Wellbeing Support

• Access face‑to‑face and virtual appointments with our in‑house GP.
• Access to our in‑house CBT therapist.
• 24/7 Employee Assistance Programme provided by Bupa.
• State‑of‑the‑art on‑site gym and physio access.

Other Perks

• Save up to 12% on personal tech through our salary sacrifice scheme.
• Subsidised bus pass from Manchester City Centre to our ICON office.
• Up to 50% staff discount on THG brands.
• On‑site staff shop and barber services.
• Referral bonus of up to £1,000 for successful hires.
• Anniversary gifts for 5 and 10 years of service.
• Experience working with creative teams, product / e‑commerce teams (e.g. optimising landing pages, product feeds).

Employment & Equality

THG is proud to be a Disability Confident Committed employer. If you are invited to interview, please let us know if there are any reasonable adjustments we can make to the recruitment process that will enable you to perform to the best of your ability.

THG is committed to creating a diverse & inclusive environment and hence welcomes applications from all sections of the community.

Because of the high volumes of applications our opportunities attract, it sometimes takes us time to review and consider them all. We endeavour to respond to every application we receive within 14 days. If you haven’t heard from us within that time frame or should you have any specific questions about this or other applications for positions at THG, please contact one of our Talent team to discuss further.