Senior Paid Media Executive

RocketMill; Remote; GBP 35,000 - 50,000; Full time

Job summary

A leading digital marketing agency in Brighton is seeking a skilled Paid Media Manager. This role involves supporting the planning and delivery of various campaigns with an emphasis on digital media including Paid Search and Social. The ideal candidate will have at least 2 years of experience in managing digital marketing campaigns and relevant certifications. Benefits include a flexible work environment, profit share, gym membership and a comprehensive personal development plan.

Benefits

Tax-free quarterly profit share

Gym membership or medical plan

Personal development plan & budget

24 days holiday rising to 30, bank holidays and sabbaticals

Pension contributions

Enhanced Maternity, Paternity or Adoption Pay

Qualifications

• Minimum 2 years’ experience in digital marketing campaign management.
• Proven experience being the lead on media campaigns.
• Certification in Google Ads and Facebook Blueprint required.

Responsibilities

• Conduct keyword research and audience planning.
• Manage bid adjustments and campaign performance analysis.
• Devising and auditing media campaign strategies.

Skills

Digital marketing campaign management

Media campaigns leadership

Google Ads certification

Facebook Blueprint certification

Budget management strategy

Analytics skills using Google Analytics

Tools

Google Ads Editor

Google Marketing Platform

Job description

About the role

Reporting to your Paid Media Manager you will support them across a portfolio of paid media campaigns – focusing on Paid Search and Paid Social but affording the opportunity to expand into Display, Native and Addressable Media.

Your role is to support the planning and delivery of campaigns within your portfolio. This is a hands‑on role that requires a mathematical and analytical mind with a focus on building and optimising campaigns across multiple platforms.

Work remotely, or in our London and Brighton offices Read more

Key responsibilities

• Keyword research
• Audience planning
• Account structure planning & idea generation
• Shopping feed setup
• Bid management and campaign adjustments
• Analyze campaign performance and key on-site metrics.
• Suggesting next steps to improve campaign performance
• Devising strategies for search and social campaigns
• Auditing accounts confidently
• Analyze campaign performance and key on-site metrics

Essential skills

• At least 2 years’ experience in digital marketing campaign management
• Experience being the lead on media campaigns
• Have passed the following exams : Google Ads Search Fundamentals, Google Ads Display, Google Ads Measurement, Google Ads Video, Shopping Ads, Google Ads Apps and Advanced Google Analytics.
• Facebook Blueprint certification
• A strong understanding of bid / budget management strategy
• A strong understanding of attribution models and the ability to guide clients on what works best for them as a business
• Comfortable using Google Ads Editor
• Ability to analyze campaign performance and key on-site metrics using Google Analytics

Desirable skills

• Previous experience working within an agency or client team environment
• Any experience with Snapchat Ads Manager, Twitter Ads, LinkedIn Ads Manager and any Display DSPs.
• Experience using the Google Marketing Platform (Search Ads 360, Display and Video 360, Analytics 360 etc.)
• Experience pitching paid media campaigns to potential clients

What’s in it for you?

• Work on exciting brands
• Work from anywhere, anytime
• Tax-free quarterly profit share
• Gym membership or medical plan
• Cycle to work and Tech scheme
• A personal development plan & budget
• 24 days holiday (rising to 30) + bank holidays and sabbaticals
• A pension, contributed to by us
• Enhanced Maternity, Paternity or Adoption Pay