Senior Media Sales Executive

Sport Global; London; On-site; GBP 50,000 - 70,000; Full time

Job summary

A leading media and events company is looking for a Senior Media Sales Executive in London. The role focuses on driving media sales growth, building client relationships, and contributing to strategic initiatives. Ideal candidates will have a strong B2B sales background, excellent communication skills, and the ability to navigate a fast-paced environment. Competitive benefits package included, with opportunities for travel and professional development.

Benefits

Private Healthcare Plan

Group Pension Plan

Income Protection

Life Assurance

Employee Assistance Programme

Company Sick Pay

21 days annual leave

Responsibilities

• Sell advertising and media services across SBC’s portfolio.
• Build and maintain strong relationships with existing clients and new customers.
• Contribute to SBC Media’s growth strategy.

Skills

B2B sales experience

Relationship building

Excellent communication

Identifying new business opportunities

Tools

CRM systems

Microsoft Office

Job description

ABOUT SBC

Are you ready to be part of something bigger?

At SBC, we are not just shaping the future of Gaming and Entertainment — we’re redefining it.

From our humble beginnings in 2009 with informal meetups in London pubs, we’ve evolved into an events, media, tech and entertainment global powerhouse. We now unite the brightest minds from the casino, sports betting, marketing, and fintech industries and create transformative experiences that drive innovation.

SBC organises industry-defining events and gatherings in iconic destinations such as Lisbon, Florida, Rio de Janeiro, London, Toronto, Las Vegas, Barcelona, Malta, and Tbilisi. Our events attract a yearly delegation of 100,000 decision-makers and innovators who come together to drive their industries forward.

But SBC isn’t just hosting game-changing events — we’re also a key player in media, entertainment, and tech.

• We deliver timely news, insights, and trends to the gaming and fintech industries through our respected publications, podcasts, and digital platforms.
• Our events feature celebrity keynotes from icons like Tony Hawk and Sir Tim Berners-Lee, as well as the now-famous INFINITY parties headlined by world-renowned DJs such as Afrojack, Steve Aoki, Don Diablo, Miss Monique, Dubdogz, and Darude.
• We have developed our own state-of-the-art event app and community platform, SBC Connect, through our in-house tech team, which allows us to host digital conferences for delegates around the world.

ABOUT THE OPPORTUNITY

In 2023, SBC Media hired a Commercial Director both to drive top line growth across the media portfolio and bring operational efficiency, which includes transitioning from the existing sales team selling both events and media to building a dedicated media sales team.

The Senior Media Sales Exec will be tasked with driving the continued growth of SBC Media solutions across the their allocated base of clients and in particular increasing the value of media sales across the media brands and providing the necessary focus to better serve our clients

Having grown revenue by approximately 175% over the past three years, SBC Media has significant traction that we seek to continue by building a strong sales team. The majority of the company's growth has been organic, which further launches on schedule but also recently made its first acquisition in the Canadian market.

The Senior Media Sales Exec will report to the Commercial Director for SBC Media, in the UK and will be expected to work autonomously to develop their own pipeline within their allocated client base which will have a potential global footprint.

From the outset the Senior Media Sales Exec will be expected to build relationships with existing clients within their base and ensure that they are sold media solutions effectively. You will be expected to build internal relationships with other SBC Sales and other department staff to identify opportunities for pipeline development and sales.

The Senior Media Sales Exec must be visible in the market and expert in listening to clients’ needs, empathising with them and adapting to help them find solutions and solve their problems through SBC Media’s product and services. In making strategic recommendations and contributing new ideas, he/she will need to keep abreast of industry trends and competitor activity. An expert knowledge of business development and a proven track record of creating effective relationships with clients is required. Initially the role will be to develop new business opportunities and sales within their allocated client list and to account manage these clients to ensure repeat business.

ABOUT YOU

A strong, demonstrable background of B2B sales, account management and relationship building

• Experience selling advertising and media services for a B2B media company
• Excellent interpersonal skills, able to open doors and build rapport and deep relationships with industry executives across levels
• Ability to build and maintain their own motivation to hit targets in a developing environment
• Ability to identify new business opportunities within new clients
• Excellent communication skills in English
• Able to deal with rapidly changing priorities and business circumstances
• Engage people at all levels to contribute ideas and solve problems
• Impactful in connecting across businesses / regions
• Able to build trust and engage in constructive debate on key issues
• Demonstrable track record delivering successful solutions to complex customer requirements
• Ability to collaborate across functions, focusing on delivery not hierarchy

It would be nice if you had:

• Knowledge of the betting and gaming industry landscape
• Spanish or Portuguese language capabilities
• Experience with Google Drive/Docs, and/or Microsoft Office
• Experience working with CRM systems for sales (HubSpot)

KEY RESPONSIBILITIES AND ACCOUNTABILITIES

• Sell advertising, content and multimedia services across SBC’s portfolio of media products (news websites, business directory, newsletter, magazine, podcasts, webinars, etc.)
• Build and maintain strong relationships with existing clients as well as new customers
• Understanding their needs and selling SBC media services to meet those needs
• Contribute to SBC Media’s growth strategy by providing market intelligence and new ideas to meet the needs of our clients and partners, as well as potential new business opportunities for SBC
• Work closely with colleagues on the media delivery, editorial and marketing teams to ensure SBC Media delivers the promised services to client expectations, and preferably above expectations
• Make key contributions to ensuring potential is realised for SBC Media’s flagship brands, ensuring we are maximising revenue potential across the services offered
• Contribute to the sales team growth and effort by achieving consistent and growing sales results, across the portfolio and individual targeted projects , and by providing feedback and input to improve our services to better meet customer needs
• Manage the sales cycle; including sales planning, lead generation, relationship building and management, as well as sales reporting
• Profile both new and existing customers by consistently using the CRM system, collecting and updating contact information and logging all activity, to keep it up to date and complete
• Attend and represent the company at events and exhibitions potentially in Europe, North America and Latin America

BENEFITS PACKAGE

• Private Healthcare Plan (Vitality)
• Group Pension Plan with 5% Individual and 4% Company Contribution (Royal London)
• Income Protection (Canada Life)
• Life Assurance (AIG)
• Employee Assistance Programme and Employee Support Programme
• Company Sick Pay
• 21 days annual leave in addition to 12 Company Days Off (these generally include include all bank holidays and an annual Christmas shutdown period)

WHY SBC

Imagine working on an event that attracts 30,000 participants and features leaders from the worlds of sports, technology and marketing in the best venue in the world. Imagine bringing the latest news and analysis to global decision-makers running the biggest names in the industry. That’s what we do every day at SBC.

At SBC, we’re passionate about what we do — and we’re looking for people who share that passion. With 140 talented professionals spread across Europe, North America, Latin America and beyond, we’re a global team united by a shared goal: to lead and inspire.

Your Future, Our Growth

We’re growing fast. Whether it’s launching new initiatives like the Affiliate Leaders community or the iGaming Daily podcast, or expanding our events into new markets, we’re always pushing boundaries. And with this growth comes opportunity. As SBC continues to expand, we need forward-thinkers, innovators, and go-getters to help drive us forward. Whether you’re passionate about events, marketing, tech, journalism, media, or business development, there’s a place for you here.

A Career With Limitless Opportunities

At SBC, we believe in empowering our team to reach their full potential. From day one, you’ll have the chance to make an impact — whether that’s by helping organise the next SBC Summit or working on content that industry leaders rely on. We offer flexible work environments, opportunities for travel, and the chance to work alongside some of the most innovative minds in the industry.

And yes, we work hard — but we play hard, too. Whether it’s throwing legendary networking experiences like INFINITY or organising charity events like the SBC Poker Championship and SBC Boxing Championship, we know how to celebrate our successes and build a lasting legacy.

Are you ready to bring your skills, creativity, and passion to a company where the opportunities are limitless?