Senior Marketing Operations Manager

PowerToFly; Greater London; On-site; GBP 70,000 - 90,000; Full time

Job summary

A global travel technology company is seeking a Senior Marketing Operations Manager to lead their marketing operations strategy in London. The ideal candidate will have over 8 years of experience in B2B demand generation marketing. Key responsibilities include managing the marketing tech stack, leading program execution, and influencing senior stakeholders across departments. Expertise in Marketo and Salesforce is essential. Join a forward-thinking team and help shape the future of travel.

Benefits

Generous time-off

Parental leave

Career development resources

Qualifications

• 8+ years in marketing operations/automation within B2B demand generation or lifecycle marketing.
• Advanced Marketo skills (Admin-level or Marketo Certified Expert).
• Strong understanding of Salesforce reporting and integrations with marketing automation tools.

Responsibilities

• Own the Marketing Operations Strategy to support marketing and organizational priorities.
• Drive alignment across Sales, Product, Data Engineering, and Leadership.
• Leverage SQL for segmentation, reporting, and analysis.

Skills

Strategic & Hands-On

Influential Communicator

Independent & Proactive

Data-Driven & Process-Focused

Tools

Marketo

Salesforce

SQL

Job description

Expedia Group brands power global travel for everyone, everywhere. We design cutting‑edge tech to make travel smoother and more memorable, and we create groundbreaking solutions for our partners. Our diverse, vibrant, and welcoming community is essential in driving our success.

Why Join Us?

To shape the future of travel, people must come first. Guided by our Values and Leadership Agreements, we foster an open culture where everyone belongs, differences are celebrated and know that when one of us wins, we all win.

We provide a full benefits package, including exciting travel perks, generous time‑off, parental leave, a flexible work model (with some pretty cool offices), and career development resources, all to fuel our employees' passion for travel and ensure a rewarding career journey. We’re building a more open world. Join us.

Introduction to the Team

As the Senior Marketing Operations Manager, you will take ownership of the marketing operations strategy, ensuring that our systems, tools, and processes support and align with our ambitious global marketing goals.

You will be responsible for creating and executing a comprehensive marketing operations plan that drives the performance and scalability of demand generation, partner lifecycle marketing, and other key initiatives across the business.

You will play a key role in influencing senior stakeholders across departments, including Salesforce product team, data engineering, partner marketing, and leadership teams.

Strong communication, and confident presentation skills are essential as you will regularly present updates, share insights, and advocate for the resources and priorities necessary to meet our marketing goals.

Working independently and confidently in a dynamic and evolving environment, you are comfortable adapting to shifting priorities.

In this role, you will:

• Own the Marketing Operations Strategy: Build, execute, and optimize the global strategy to support marketing and organizational priorities.
• Influence & Collaborate: Drive alignment across Sales, Product, Data Engineering, and Leadership, ensuring marketing operations is well‑resourced and positioned for success.
• Use SQL & Velocity Scripting: Leverage SQL for segmentation, reporting, and analysis; use Velocity scripting to customize and automate email programs.
• Manage the Tech Stack: Oversee and optimize the marketing technology ecosystem to ensure scalability and business alignment.
• Lead Program Execution: Direct the planning, implementation, and performance tracking of marketing automation and demand generation campaigns.
• Be the Marketo Expert: Act as the primary Marketo lead for campaign setup, troubleshooting, optimization, and reporting.
• Improve Processes: Design, document, and refine processes to increase efficiency, quality, and scalability.

Experience and Qualifications

Who You Are

• Strategic & Hands‑On: Experienced in building and executing end‑to‑end marketing operations strategies with measurable impact.
• Influential Communicator: Skilled and confident at presenting complex ideas to diverse audiences, aligning stakeholders, and driving cross‑functional decisions.
• Independent & Proactive: Comfortable owning decisions and moving initiatives forward with minimal oversight in a fast‑changing environment.
• Data‑Driven & Process‑Focused: Detail‑oriented, analytical, and committed to operational excellence.

What You Bring

• Experience: 8+ years in marketing operations/automation within B2B demand generation or lifecycle marketing.
• Marketo Expertise: Advanced Marketo skills (Admin‑level or Marketo Certified Expert), with deep knowledge of automation and reporting.
• Salesforce Knowledge: Strong understanding of Salesforce reporting and integrations with marketing automation tools.
• Analytical Strength: Ability to synthesize data into clear insights and strategic recommendations.
• Cross‑Functional Leadership: Proven success influencing senior stakeholders and managing complex, multi‑team initiatives.
• Project Management: Exceptional organizational skills and the ability to manage multiple priorities effectively.

Accommodation requests

If you need assistance with any part of the application or recruiting process due to a disability, or other physical or mental health conditions, please reach out to our Recruiting Accommodations Team through the Accommodation Request.

Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, religion, gender, sexual orientation, national origin, disability or age.