Senior Marketing Manager, Organic Social

MoneyGram International Limited; City of Westminster; On-site; GBP 50,000 - 75,000; Full time

Job summary

A global payments company is seeking a Senior Manager, Organic Social, to lead its social media strategy. This role focuses on TikTok, Instagram, and YouTube Shorts, requiring 3-5 years of experience in organic social media management. The successful candidate will develop engaging content, analyze performance metrics, and stay ahead of social trends. Join our forward-thinking team in a dynamic fintech environment.

Qualifications

• 3-5 years of experience in organic social media or content strategy.
• Proven track record of managing accounts on TikTok, Instagram, and YouTube Shorts.
• Strong project management and data communication skills.

Responsibilities

• Own the global organic social strategy focused on TikTok, Instagram, and YouTube Shorts.
• Develop, schedule, and publish relevant content aligned with brand goals.
• Track performance metrics and share insights to inform creative strategies.

Skills

Organic social media strategy

Content creation

Data analysis

Project management

Collaboration with creators

Tools

Sprout

Dash Hudson

Job description

Overview

Description About MoneyGram We're rebuilding one of the most trusted names in fintech — and doing it like a startup. MoneyGram has been a global leader in cross-border payments for decades, and now we're in an exciting chapter: a full-speed, full-scale re-founding backed by Anthony Soohoo and Madison Dearborn Partners. With a globally recognized brand, presence in 200+ countries, and millions of customers, we are rebuilding our growth engine to be faster, smarter, and more customer-obsessed than ever. We are looking for bold operators and builders to run at this opportunity, shape the future of a scaled business, and leave their mark.

About the role: We’re hiring a Senior Manager, Organic Social to lead our global social presence across platforms—driving relevance, reach, and engagement with the audiences that matter most. You’ll own the day-to-day strategy and execution of our organic channels—especially TikTok, Instagram, YouTube Shorts, and emerging formats. You’ll build and manage a social content engine that is data-driven, creator-first, fast, and deeply plugged into culture. You’ll work closely with Field Marketing, CRM, Creative, and Performance teams to amplify campaigns, support key markets, and turn social into a true growth lever. If you’re obsessed with creating scroll-stopping content, spotting trends before they peak, and building social systems that scale, we’d love to talk.

What You\'ll Do

• Own the global organic social strategy—with a focus on TikTok, Instagram, YouTube Shorts, and emerging channels that reach our core customer base.
• Develop, schedule, and publish content that is fast, relevant, localized where needed, and aligned with brand and performance goals.
• Manage a high-volume content calendar across campaigns, product launches, cultural moments, and regional spotlights.
• Collaborate with creators and UGC partners to bring authentic, community-driven content to our channels.
• Partner with Field Marketing, Performance Creative, and CRM to align social with broader campaigns and unlock cross-channel impact.
• Lead social listening and community engagement—monitor trends, respond to conversations, and amplify what works.
• Track performance metrics and own reporting—sharing insights that inform creative, platform strategy, and audience development.
• Stay ahead of AI, trends, and algorithms—you’ll be the first to know when a tool or format is blowing up, and the first to test it.

What We\'re Looking For

• 3-5 years of experience in organic social media or content strategy, ideally in a fast-growth B2C or community-focused business.
• Proven track record of growing and managing accounts on TikTok, Instagram, and YouTube Shorts.
• Experience collaborating with creators, influencers, or UGC networks to scale content production.
• Sharp instincts for what performs—paired with a data mindset and creative flair.
• Strong project management, data and communication skills—you can run a calendar, brief a creator, film customer testimonials from your phone, and understand what is driving better impact.
• Comfortable with tools like Sprout, Dash Hudson, or other publishing/listening platforms.
• Passionate about culture, trends, and customer behavior—especially in global, multilingual contexts.
• Based in the US or the UK with an ability to coordinate with global teams.