Senior Marketing Manager – Investor Journeys & Analytics (12 Month Fixed Term Contract)

AXA Group; City Of London; Hybrid; GBP 50,000 - 70,000; Full time

Job summary

A global insurance and asset management leader seeks a data-driven Senior Marketer to manage and optimize lead management processes. This role focuses on enhancing conversion rates through the execution and analysis of marketing campaigns, and requires expertise in CRM systems and marketing analytics. An ideal candidate will possess strong project management skills and a degree in a related field, eager to drive business growth within a diverse and inclusive community.

Benefits

Hybrid working

Competitive health benefits

Personalized learning paths

Qualifications

• Experience in digital analytics and marketing functions.
• Strong ability to interpret data and derive actionable insights.
• Exceptional organizational skills to manage multiple projects.

Responsibilities

• Implement lead management strategy to improve conversion rates.
• Refine lead scoring models with sales and marketing teams.
• Drive best practices in campaign data management.

Skills

Proficiency in Oracle Eloqua

Salesforce CRM

SQL

Python

R for data analysis

Analytical skills

Project Management

Communication Skills

Attention to Detail

Education

Degree in Statistics, Mathematics, Science, or related disciplines

Tools

Big Data Platforms (e.g., Databricks)

Microsoft Azure services

Job description

We are seeking a data-driven Senior Marketer to manage and optimise our lead management processes, enhance conversion rates and drive revenue growth through analysis and refinement of marketing automation campaigns and web journeys.

Reporting to the Global Head of Marketing Operations, this role will focus on developing and executing lead nurturing and contact strategies, improving lead scoring methodologies, showing marketing campaign results in data visualisation tools/dashboards and ensuring seamless MQL handoffs between marketing and sales.

The role will also undertake a number of analyses, including a deep dive in our datasets and cross-channel data analytics, to explain and predict customer behaviour and deliver actionable insight, which will improve the customer experience, help refine marketing activities and drive business growth.

In addition, given that we will potentially be merging with another asset manager in the next few months, we would expect this role to be key in helping us to align on marketing automation, the use of campaign tools and analytics.

The ideal candidate needs to have deep expertise in marketing automation, CRM systems and marketing analytics, with a proven track record of scaling lead generation and integrated campaign efforts.

DISCOVER your opportunity

• Implement end-to-end lead management strategy to improve conversion rates and pipeline velocity. This will include:
• Refining lead scoring models in collaboration with Sales, Regional and Global Marketers, Technology and Data Engineer to ensure high-quality lead delivery.
• Monitoring and reporting on lead lifecycle metrics (CTR, conversion rates and ROI) across marketing touchpoints.

• In collaboration with Content Team, Regional and Global Marketers, develop nurture campaigns and a contact strategy across email, events and web.
• Optimise marketing automation (Oracle Eloqua) templates and ensure seamless integration between marketing tech stack and CRM (Salesforce) for accurate lead tracking.
• Partner with Sales and Marketing to align on lead definitions, SLAs and feedback loops.
• Drive best practice in campaign data management across global and local marketing. Develop and manage methodology to evaluate marketing and nurture campaigns and show results in data visualisation tools and dashboards.
• Provide insight/data planning support to the campaign planning cycle for Local and Global Markets and actionable insights through reporting, dashboards and data visualisation tools to stakeholders to refine targeting and messaging.
• Conduct A/B tests to improve campaign performance and lead quality.
• Provide top level analysis on the performance of different marketing initiatives including campaigns, events, various levels of conversion and funnel tracking. This will include working across all teams to develop insight from numerous channels and platforms including email metrics, google analytics, Fullstory, social media and events platforms and share with senior management and key stakeholders.

Your Profile

SHARE your unique expertise

Required Skills & Qualifications

• Technical Expertise: Proficiency in Oracle Eloqua, Salesforce CRM, and advanced knowledge of SQL, Python, or R for data analysis.

• Analytical Acumen: Strong ability to interpret data and derive actionable insights to inform decision-making.

• Project Management: Exceptional organizational skills with the ability to manage multiple projects in a dynamic environment.

• Communication Skills: Excellent written and verbal communication skills, with the ability to collaborate effectively across teams.

• Technical Knowledge: Understanding of ETL processes, API integrations, and database structures.

• Attention to Detail: Meticulous approach to data accuracy and campaign execution.

Desirable Qualifications

• Industry Experience: Background in B2B marketing within Asset Management, Investment Management, or similar sectors.

• Technical Proficiency: Experience with Big Data Platforms (, Databricks) and knowledge of Microsoft Azure services.

• Regulatory Knowledge: Familiarity with GDPR and other data-related regulations.

• Educational Background: Degree in Statistics, Mathematics, Science, or related disciplines.

Digital Analytics Experience

Experience in digital analytics and marketing functions

About AXA

The AXA Group is a global leader in insurance and asset management, with 160,000 employees serving 105 million customers in 62 countries.

We protect and advise our clients at every stage of their lives, offering products and services that meet their needs in the areas of insurance, personal protection, savings and asset management.

Our mission: To act for human progress by protecting what matters

Our values: Customer first, Integrity, Courage and One AXA

About the Entity

At AXA IM we are investing with a clear purpose – to make the world a better place. We act for human progress by investing for what matters. Our conviction-led approach enables us to uncover what we believe to be the best global investment opportunities across alternative and core asset classes. We are already entrusted by our clients with more than €887 billion in assets.

AXA IM is an Equal Opportunity Employer, and we encourage candidates with disabilities or any other protected characteristic to apply. We are committed to providing reasonable accommodation to qualified applicants and employees with disabilities, when needed, to apply for a position or to perform essential job functions.

What We Offer

Grow your potential

Be part of a forward-thinking business with internal opportunities and personalized learning paths available to help constantly develop your skills and abilities.

Shape the way you work

Work for a company which is highly committed to providing flexibility & balance to its employees, offering you a large range of benefits (hybrid working, competitive health benefits, among many others).

Thrive within a diverse community

Play a role within a responsible company that actively recognizes and values individual differences in a diverse and inclusive workforce.

Move the world forward

Join a responsible employer that acts in favor of societal and environmental causes as an investor, insurer and company, notably through the AXA Heart in Action association. As part of our commitment to sustainability and environmental responsibility, we will celebrate your arrival by planting a tree.